Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

  • krooklochurm@lemmy.ca
    link
    fedilink
    English
    arrow-up
    6
    ·
    edit-2
    3 days ago

    YOU DONT HAVE ENOUGH FINGERS.

    LOOK AT HOW HAPPY THESE PEOPLE ARE. THEIR HAPPINESS IS BECAUSE THEY HAVE MORE FINGERS! MORE FINGERS MORE HAPPINESS!!! CLICK HERE NOW TO BUY FINNEGAN’S FINGERS THE BEST FINGERS THAT WILL EVER FING!!!

    • Rai@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      2
      ·
      3 days ago

      I need to update my pi-hole but I’m terrified to… I’ve been using it for more than five years and it’s been a hands-off champion; I’m afraid if I updated it’ll get all fucked up and I’ll have to reinstall.

        • Rai@lemmy.dbzer0.com
          link
          fedilink
          English
          arrow-up
          2
          ·
          3 days ago

          I was so scared to get it set up… it was my first Linux experience other than an Ubuntu box in 2007 or so. It was soooo much easier than I expected. I have it as my DHCP server tho, so if it goes down, my house has no web. I reeeeeally should update the system and my block lists though…

  • Rooty@lemmy.world
    link
    fedilink
    English
    arrow-up
    12
    ·
    4 days ago

    Personalised my foot. When I browsed youtube logged into my google account all I got was generic TV ads for womens hair care products. I am a bald male.

    • Jason2357@lemmy.ca
      link
      fedilink
      English
      arrow-up
      3
      ·
      5 days ago

      Yes. Because targeted advertising is just selling something in it’s self. It was always a scam, but the mark os businesses that buy into the idea.

    • Ulrich@feddit.org
      link
      fedilink
      English
      arrow-up
      1
      ·
      4 days ago

      If company A has an ad that’s a good target and pays $20 and company B has an ad that’s a bad target but pays $100, which one are they going to show you?

      • null_dot@lemmy.dbzer0.com
        link
        fedilink
        English
        arrow-up
        1
        ·
        4 days ago

        Not sure what youre getting at.

        Obviously it depends how good and how bad.

        Also, there going to show both - but the frequency of each will depend on their assessed likelihood that im going to click and the revenue generated if I do so.

  • Krudler@lemmy.world
    link
    fedilink
    English
    arrow-up
    17
    arrow-down
    2
    ·
    5 days ago

    Advertising doesn’t work on me. And it’s not because I’m some ultra-savvy “you can’t trick me” smart guy (I am but that’s not the point)… It’s that advertising doesn’t speak to me in the way I need to be spoken to. What I need to hear is how a product is going to change my life or improve it, and advertising doesn’t do that. All the subtleties about lifestyle, self-worth, being accepted by others, that’s just wasted effort on me.

    • IndridCold@lemmy.ca
      link
      fedilink
      English
      arrow-up
      11
      ·
      5 days ago

      I hate advertising so much it has a reverse action on me. If I remember an ad, it turns me away from the product.

      I usually ignore advertising. I use all the blockers on my browsers, I don’t have or watch regular TV service. I don’t have Cable. I don’t use Netflix or Amazon streaming.

      If I go somewhere and notice an over exposure of an advert - like an entire wall with 30 posters all for Gatoraide, guess what goes on my list of things to never buy. I mean, I never buy coke, pepsi, McD, or the common offenders of overblown adverts. Nothing ends up on my shit list faster than ads like this.

      • Ulrich@feddit.org
        link
        fedilink
        English
        arrow-up
        2
        ·
        4 days ago

        Thing is, if you’re bombarded by ads for a specific product, it means that company is spending a fortune on advertising. That is, the money their customers are paying them. I’m other words, the customers of those products are being ripped off.

    • Bunbury@feddit.nl
      link
      fedilink
      English
      arrow-up
      6
      ·
      5 days ago

      I’ve noticed the same. I also find that I am way less susceptible to certain group dynamics than the average person seems to be. I don’t care about fitting in with the in-crowd or doing the thing everyone else is doing and the bystander effect seems to be nearly absent for me too.

      I strongly suspect that those things are very related to neurodivergence in my case. My brain just brains differently.

    • LettyWhiterock@lemmy.world
      link
      fedilink
      English
      arrow-up
      4
      ·
      edit-2
      5 days ago

      Ads can work on me but it’s context dependent.

      If it’s something I was already aware of and wanting, I have noticed that it can push my mind further in the direction of wanting to get it.

      The other context is food. Like, if I’m hungry and I see an ad for food, it always looks like it’d hit the spot even if I know it wouldn’t.

      Otherwise it just doesn’t actively do anything. If I need a product and have seen advertisements for a specific one, I still do research before choosing what to go with. And rarely ever is it the one I saw advertised.

      The psychology of advertising is very interesting especially when you can actively feel its effects on yourself, and when you can tell it’s doing nothing to you.

      • lightnsfw@reddthat.com
        link
        fedilink
        English
        arrow-up
        3
        ·
        4 days ago

        The other context is food. Like, if I’m hungry and I see an ad for food, it always looks like it’d hit the spot even if I know it wouldn’t.

        The exception for me is pizza. When they show it pulling apart with the cheese being stringy. I fucking hate that. It grosses me out.

  • llama@lemmy.zip
    link
    fedilink
    English
    arrow-up
    2
    ·
    3 days ago

    Jokes on them because there has to be a product that exists that’s for me in the first place to have AI generated ads for it.

  • Binturong@lemmy.ca
    link
    fedilink
    English
    arrow-up
    11
    ·
    4 days ago

    Question: What does AI advertise to you if you want nothing and have no money?

    • AA5B@lemmy.world
      link
      fedilink
      English
      arrow-up
      6
      ·
      edit-2
      4 days ago

      If current “personalized ” advertising is any indication, the new ai ads will push

      • whatever you most recently bought
      • gambling
      • something relevant to whatever demographic it’s hallucinating

      But it will never do something useful like advertise things you’re searching for

      • Binturong@lemmy.ca
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 days ago

        Crazy how much money is flooding into something so absurd on its face. You nailed the gambling part especially, looks like they’re not even waiting for the AIs to develop to flood that junk on every available platform and visible surface. There should be laws against it honestly, gambling addiction is absolutely ruinous.

      • YiddishMcSquidish@lemmy.today
        link
        fedilink
        English
        arrow-up
        3
        ·
        4 days ago

        I had to Google a tech problem recently. The Internet is officially dead. I should just start a gambling website and at least be comfortable in my remaining years.

    • Blackmist@feddit.uk
      link
      fedilink
      English
      arrow-up
      2
      ·
      4 days ago

      Have you seen daytime TV? It’s a sea of ads for shite you’d never want, and if you have no money for the shite, there’s ads for loans as well.

      • Binturong@lemmy.ca
        link
        fedilink
        English
        arrow-up
        2
        ·
        3 days ago

        Not in years, I avoid that shit like cancer, I feel physical pain when I’m sitting through ads. Can’t say I’m at all surprised.

  • nucleative@lemmy.world
    link
    fedilink
    English
    arrow-up
    6
    ·
    4 days ago

    I’m not against ads in principle. The advertisers are paying the bill for stuff I consume. Great.

    For that effort, they get a chance at my wallet. And to be honest, making me aware of a business or product is indeed a way to get me interested in what they sell. I do prefer the ads to be relevant instead of always useless.

    That being said, it’s currently preferable to use a blocker and let the people who don’t know how to use blockers subsidize my ad-free ways.