Google isn’t what it used to be, but the free alternatives like DuckDuckGo aren’t really that great. Given how vital a good search engine has been to make any use of the internet since the late 90s, I think it’s not unreasonable to offer quality search at a reasonable price.
I’m not aware of any paid-for search engines, and I’m not sure what they could charge for without seeming greedy. Perhaps have a free tier that limits you to so many searches per day and a paid tier with unlimited searches and another with API access or something. The key would be to have a good-better-best system that makes everyone feel they’re getting a reasonable product for what they’re paying while keeping the experience serviceable for free riders.
Email is similar. While it’s not too hard to set up a bare SMTP server, a bare SMTP server will get you absolutely nowhere because every reputable email service will flag it as spam. The hard part is making the server pass all the sniff tests that other services use. You also cannot self-host because residential ISPs block port 25, again as a spam prevention mechanism.
I pay for Proton, not because I trust them per se, indeed the more a company trumpets about how secure and anonymous they are the more suspicious I get. But I trust them more than I trust Google and that’s what matters.
Can you have a good search engine anymore? You can get rid of ads but now the fact SEO marketing killed internet searches.
I hadn’t thought of SEO as a contributing factor to the decline of the search experience, but it absolutely makes sense. To some degree I think SEO is actually GEO (Google’s Engine Optimization) but if some other platform, even a paid one that isn’t incentivized to weigh sponsored content higher, became dominant SEO would just pivot to minmaxing for that platform instead.
Incidentally, there’s a search engine called wiby.org that only indexes sites that don’t use Javascript, which in practice makes it a great web 1.0 search engine.
I was in the webmaster role for a website from the early start of the internet - SEO started off as simple ways to help improve index placement by giving different methods to the web creators to aid in better categorization of content. It quickly became an arms race of how to best game the system, and the system kept changing as well because the old SEO basics like keyword and content arrangement wasn’t enough. There was one search engine I participated in (I can’t recall now which one) that did the pay for clicks, and you’d literally have to pump money in the online app to try and stay above your keyword competitors, all in real time. It got stupid. And I got frustrated with it, as I felt the original goal to find the best website for a particular search had been long lost and now it was all about mechanisms to profit from everyone trying to make that first page hit. The “best” sites that couldn’t play this game were lost.
Google became the dominant player by buying up other databases and engines, but even with this gaming they used to be able to produce results if you knew how to phrase searches beyond just a few words. It’s almost like the whole AI prompting, what you put in makes a difference. But they eventually changed things and started getting worse results, lots of duplication, and then added AI which ruined anything they still had of quality.
I miss Hotbot. That was my go-to long ago, and it was so good. It became part of Google eventually.