There’s a lot of problems with advertising on Google, YouTube, Instagram etc.

And it Incentivises these big tech companies to collect all your data and spy on you etc.

But where should advertisers advertise?

Let’s say everyone switches to Paid for Search, Paid for Email, stops using social media etc.

Where would advertising swith to?

If someone starts a small business from home selling pillows, how do they reach customers?

  • kopasu22@lemmy.world
    2·
    13 小时前

    But in reality most advertising money is spent by companies like Coca Cola, that we all already know. And they know that too, which means they know for a fact that continuing to spend money on advertising pays off.

    This is something I found myself recognizing not too long ago. Why would a company like Coca-Cola, already the dominant force in the soft drinks market, need to spend so much money on advertising? It’s not to attract new customers, but to drown out their competition. If you have big players like Coke continuing to spend millions on each ad buy, smaller competitors get priced out and their message is lost in the signal noise.