I like how this article does not talk about the anti consumer practices engaged in by Nintendo, that might push some customers away from their consoles. /s Nintendo can disable your Switch 2 for piracy in the U.S., but not in Europe, as confirmed by its EULA. There is already a switch in my household, but the price along with the ability to remotely brick the device, is what made our household pass on the switch 2. We bought a second steam deck instead.
It’s a comparatively new product, but it’s not like it’s something unsuccessful. It’s attached to Steam, that everyone who ever had a computer knows about, and everyone has a couple of games there, it’s being talked about very positively everywhere, and they’re repeatedly gained positive reputation over pro-consumer practices they regularly employ, and they somehow evading being put on blast for the child gambling industry they operate.
They’re known among gamers, which is indeed niche crowd, but also a crowd that is important here. They don’t have the cultural grasp on humanity as Nintendo, or other two, but all of them shitting the bed constantly and publicly, while Valve is catching wins all over the place.
The real point here is that they don’t have the ability to manufacture at the scale of the big three. It literally can’t be in direct competition.
It’s not set in stone. They have money, they have demand. Scaling production is a bitch and a half, but it’s not impossible to do