Ads aren’t just verbal, they are also visual. A “strong brand” would be instantly recognizable even if you don’t know the language at all.
E.g. you probably almost immediately know what this is, without even knowing the alphabet:
That’s kind of the point, advertisements are intentionally designed as brain worms which interact with deep parts of your brain and get you to instinctively associate them with something (ideally positive, but even general awareness is beneficial).
Ads aren’t just verbal, they are also visual. A “strong brand” would be instantly recognizable even if you don’t know the language at all.
E.g. you probably almost immediately know what this is, without even knowing the alphabet:
That’s kind of the point, advertisements are intentionally designed as brain worms which interact with deep parts of your brain and get you to instinctively associate them with something (ideally positive, but even general awareness is beneficial).