I think Valve does get some say in the amount and timing of sales. It’s something they need to control to arrange the big seasonal sales, and something publishers must agree to, or set an acceptable range, when first signing up.
My guess is that valve sends invites to devs and publishers and if they are interested to join they get to set their own prices. Why would valve even try to control any of that? If I don’t remember wrong I have even seen games not even released or getting a cheaper price in the festivals. Sales is probably the same but you need to lower the price a bit.
I think Valve does get some say in the amount and timing of sales. It’s something they need to control to arrange the big seasonal sales, and something publishers must agree to, or set an acceptable range, when first signing up.
My guess is that valve sends invites to devs and publishers and if they are interested to join they get to set their own prices. Why would valve even try to control any of that? If I don’t remember wrong I have even seen games not even released or getting a cheaper price in the festivals. Sales is probably the same but you need to lower the price a bit.