My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery’s app.
I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.
*In the title was to acknowledge that Washington state is expensive and I’m sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.
**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.
Best nation pricing my ass
Does any German actually want to drink it?
Ducks and runs for cover
Safe to drink urine is much more difficult to come by considering the medical infrastructure here in the US.
The reason is called ‘Bud’ and not ‘Budweiser’ is because there is a Czech town called Budjeovice, or ‘Budweis’ in German. Be from that town is called ‘Budweiser’ as in ‘from Budweis’.
It’s that name Mr Busch used when making a bohemian style lager in the US. Then when the iron curtain fell and the beer from the actual town entered the International market AB InBev made a huge stink, forcing the beer to use a different name in the USA (it’s sold as Czechvar).
But then the European Union responded by honoring the ‘appellation contrôlé’ ruling, where a brand that used a place name is protected, so that only products from that geographical location van use the name.
This is why they have to sell it as bud. But when comparing the beers they should’ve gone with ‘butt’. People know this and don’t buy the shitty American stuff. All budget grade beers in Germany are better than it.
Budweiser is just launching in Germany, so they have to price low to gain market share.
Going to have to pay people to drink it in Germany I think if they actually want to market share.
Would not pay that for earwax flavoured fizzy water in a place where you can get some of the finest ales in the world for about the same price.
Most beer is and always was. Though when in Germany you’d be a fucking fool to drink that swill vs nearly any other offering.
Agreed. I just usually assume the price to import and such would keep the price higher overseas.
Moreso pointing out that we are getting robbed on prices even for our domestic offerings
This one is brewed in Germany at the same plant that makes Corona.
I expect it’s not an import, but produced under license somwhere in Europe. There’s big brewing operations in UK and Croatia that makes it.
Budweiser was bought by InBev, the same company that makes Stella Artois and Beck. That would give InBev the right to make Budweiser anywhere it owns a brewery.
you know, maybe there are some breweries in germany, too… some that can sell the cleaning water of the brewing copper as bud light
That or Budweiser doesn’t get charged duties cuz it’s just that bad, so the govt doesn’t see it as a threat to domestically produced beer 😂
They have to make it dirt cheap because it has to compete with real beers here.
Germans were mocking Budweiser when I visited there 30 years ago.
We are still mocking the “beer” that is like sex in a canoe…
That’s because the American economy is collapsing.
Just did a quick look in Alberta, Canada. Best price I could find was $26.99/15, or $1.80/can. That converts to €1.11 per can.
Cans are 355ml though, instead of the German 330ml.
EDIT Cans in the US are probably 355ml as well. If they were scaled down to 330ml, the price would be…
€0.75. Same as Germany.
330ml would be €1.03 in your example.
Also, as far as I know Germany already has the sales tax included in the retail prices that are shown.
Oh wow, good catch - I always assumed the 330ml was 12oz, never actually checked.
I don’t know how Canada does taxes in advertised peicing, but if you were looking up USA pricing, make sure to calculate the tax into it, because the advertised price in that german grocery is including taxes.
In Alberta there’s 5% GST added (not included in the advertised price)
does anyone drink it out there? the branding looks completely different as well lol
It has literally just entered the German market. But it failed twice before so…
Not really. People mostly drink local beer (each city has at least one local brewery) and others buy craft beer. I don’t know anyone who’s drinking foreign beer regularly.
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It’s rebranded in a lot of places due to the trademark dispute (there’s another Budweiser beer from the Czech Republic). Can’t speak specifically for Germany but I don’t think it’s really that popular anywhere in Europe despite a no doubt large advertising budget.
you mean the beer from budvar? the city called budweis in german? i still am baffled how an american company can offer a beer under the name of a foreign town that has brewed beer for ages…
Well they can’t in Germany evidently, at least. But for better or worse trademark laws typically prioritise who got there first in the market, not necessarily who has greater claim to the name.
People who have tried this and are used to European beer - is it really that bad?
As a naive kid I was kind of a “USA fan”, looking forward to try Anheuser-Busch Budweiser (Light or regular) at least once and thought this to be impossible in Germany due to Budweiser-Budvar holding the trademark here.
I was even recently tempted to buy and try it, although I have been completely and strictly dry since taking SSRIs. Then I remembered multiple sources claiming it’s piss, and decided against it.
Makes me wonder why that stuff is so popular in the USA.
They sidestepped the Budweiser ™ issue by naming it Anheuser-Busch Bud. But this requires a licence from Bitburger because of the similarity to Bit ™.
Interesting… makes me wonder even more about what their angle is. Selling it slightly cheaper, but with licensing and shipping fees? Not to mention having to compete against high-quality German beer? Doesn’t seem very profitable to me
They’re new to the German market, and are counting on the World Cup and Olympic sponsorships to provide a sales boost this year. I don’t see where their shipping would be any more than other German beers. They’re small cans.
I’ll try to find it and review it. The photo doesn’t really tell me which supermarket it is.
Could be Kaufland by the looks of it, but I think they also have it at Rewe or Edeka
Thank you. Kaufland and Edeka are little far but I can try Rewe and Penny.
Surprised they can sell bud for even that price in Germany
It blows my mind that. Anyone would drink American beer flavored water in Germany…
We have laws in Germany to enforce and ensure there are non-alcoholic drinks that are cheaper than beer.
And in the US people get exploited at the supermarket cashier for almost everything anyway.
Aren’t those laws only for restaurants, bars and similar locations?
Yes, the point was more of an example to show how cheap beer is in Germany.
0,5 Liter Oettinger Pils is available for 0,50 EUR.
Leider echt stimmt
