Back in 2023, we talked about a strange trademark dispute out of the UK concerning oat-based milk products. Specifically, Oatly, a large producer of oat milk, applied for a trademark in the UK for …
Surely youre still allowed to say its not milk. Or oaty-not-milk. They could play with it and just put big warning labels on it: warning ⚠️ this is not orange juice!!!
“oaty: it’s NOT a mammary secretion like milk”
I think thats exactly what theyre banning. Oatly isnt advertising itself as milk. Its called “oat drink”.
Surely youre still allowed to say its not milk. Or oaty-not-milk. They could play with it and just put big warning labels on it: warning ⚠️ this is not orange juice!!!
Their packaging used to say “oat milk”. I don’t know how long ago they changed that.