And a catchy one, but not really meaningful or correct.
The whole comment showcases how little they know about running a business. Marketing works. But of course we the consumer don’t notice it works, because we think “Well I never click on an ad…” which also reflects on advertisement statistics.
But that’s not the point of ads, at least not anymore. The point is you saw the brand. You saw what they do. Everytime you see the brand name or logo, everytime you see the product, your brain registers it. You might not realise it, but it does. And when the time comes you need a product like that, that’s where the value of marketing shows. Because you’ll browse, research, or whatever you do when you decide you need something. And you’ll see the brand, and you’ll see the name, and you’ll think “Hmm I’ve heard of them before” and immediately place them higher in your mind than a competitor with 0 ad budget.
I’m sure it’s true that a lot of marketing departments are useless, but adept at marketing themselves. At the same time, you’re right that marketing also can and does work, and the marketing that works best is when you’re not even conscious of it. For example, most of us here are well-aware of the upcoming Steam Frame and Steam Machine. How so? Marketing. Most people here hate ads, but post a Valve press release about upcoming hardware and nobody here even cares that they’re being marketed to.
That’s quite an interesting insight.
And a catchy one, but not really meaningful or correct.
The whole comment showcases how little they know about running a business. Marketing works. But of course we the consumer don’t notice it works, because we think “Well I never click on an ad…” which also reflects on advertisement statistics.
But that’s not the point of ads, at least not anymore. The point is you saw the brand. You saw what they do. Everytime you see the brand name or logo, everytime you see the product, your brain registers it. You might not realise it, but it does. And when the time comes you need a product like that, that’s where the value of marketing shows. Because you’ll browse, research, or whatever you do when you decide you need something. And you’ll see the brand, and you’ll see the name, and you’ll think “Hmm I’ve heard of them before” and immediately place them higher in your mind than a competitor with 0 ad budget.
I’m sure it’s true that a lot of marketing departments are useless, but adept at marketing themselves. At the same time, you’re right that marketing also can and does work, and the marketing that works best is when you’re not even conscious of it. For example, most of us here are well-aware of the upcoming Steam Frame and Steam Machine. How so? Marketing. Most people here hate ads, but post a Valve press release about upcoming hardware and nobody here even cares that they’re being marketed to.