You’re drowning out the potential of your competition. That’s marketing, and if you stop then your competitor takes over or a small business won’t grow.
Tbh, I don’t think it’s that powerful. I’ve been happily googling on DuckDuckGo for years, same as I have been using Post-its from all sorts of companies and in fact never from Post-it. I don’t think this brand is even available in my country.
I’ve been using “Tixo” for “sticky tape” even though the Tixo brand went out of business around the time I was born.
In fact, if a brand name becomes genericised, it loses its power. It stops being a brand and becomes a generic term for anything in that space.
Brand recognition also goes the other way. You know, like when you see a McDonalds and you instinctively go “Ugh, these asshats who keep wasting my time with always the same ad over and over again when I try to watch a youtube video.”
Intrusive ads don’t further positive brand recognition but instead cause brand fatigue.
Yeah, back when I still watched cable TV, Canadian Tire had a recurring character in their ads where some neighbours were talking about a problem and the Canadian Tire guy would pop in with how Canadian Tire had a product that could help with that very problem.
Sounded like a normal kind of ad, but the guy came off as so smug and corporate, he was pretty much in the uncanny valley with his behaviour. Trying to play the ad off as a natural conversation just came off as so fake and I hated the ads to the point where I boycotted the windshield wipers despite them looking like exactly what I wanted.
They weren’t, I’d later learn after enough time had passed after they fired the guy (because turns out I wasn’t the only one who couldn’t stand him) and I decided they had learned their lesson. But the ads did more to drive me to other stores than help Canadian Tire’s business, even though they were already one of the default options (for those who don’t know them, they are a big box store that is like Home Depot plus car parts, outdoor sporting/camping/hunting, but minus a bunch of the hardware and any contractor focus).
Tbh, I don’t think it’s that powerful. I’ve been happily googling on DuckDuckGo for years, same as I have been using Post-its from all sorts of companies and in fact never from Post-it. I don’t think this brand is even available in my country.
I’ve been using “Tixo” for “sticky tape” even though the Tixo brand went out of business around the time I was born.
In fact, if a brand name becomes genericised, it loses its power. It stops being a brand and becomes a generic term for anything in that space.
Brand recognition also goes the other way. You know, like when you see a McDonalds and you instinctively go “Ugh, these asshats who keep wasting my time with always the same ad over and over again when I try to watch a youtube video.”
Intrusive ads don’t further positive brand recognition but instead cause brand fatigue.
Yeah, back when I still watched cable TV, Canadian Tire had a recurring character in their ads where some neighbours were talking about a problem and the Canadian Tire guy would pop in with how Canadian Tire had a product that could help with that very problem.
Sounded like a normal kind of ad, but the guy came off as so smug and corporate, he was pretty much in the uncanny valley with his behaviour. Trying to play the ad off as a natural conversation just came off as so fake and I hated the ads to the point where I boycotted the windshield wipers despite them looking like exactly what I wanted.
They weren’t, I’d later learn after enough time had passed after they fired the guy (because turns out I wasn’t the only one who couldn’t stand him) and I decided they had learned their lesson. But the ads did more to drive me to other stores than help Canadian Tire’s business, even though they were already one of the default options (for those who don’t know them, they are a big box store that is like Home Depot plus car parts, outdoor sporting/camping/hunting, but minus a bunch of the hardware and any contractor focus).