EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
  • HereIAm@lemmy.worldEnglish
    10·
    1 month ago

    “Fun” to see them go for it again. I remember they had ads in Battlefield 2 for Nvidia and Intel. I can’t quite remember if they said they wanted the ads to be dynamic all the way back then as well or if the one-and-done billboard were intended.