Meta can introduce their signature rage farming to the Fediverse. They don’t need to control Mastodon. All they have to do is introduce it in their app. Show every Threads user algorithmically filtered content from the Fediverse precisely tailored for maximum rage. When the rage inducing content came from Mastodon, the enraged Thread users will flood that Mastodon threads with the familiar rage-filled Facebook comment section vomit. This in turn will enrage Mastodon users, driving them to engage, at least in the short to mid term. All the while Meta sells ads in-between posts. And that’s how they rage farm the Fediverse without EEE-ing the technology. Meta can effectively EEE the userbase. The last E is something Meta may not intend but would likely happen. It consists of a subset of the Fediverse users leaving the network or segregating themselves in a small vomit-free bubble.

Some people asked what EEE is:

  • HandOfDoom@lemmy.world
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    1 year ago

    The moment I start seeing Meta content here is the moment I leave. People are being very, VERY naive in thinking that the Fediverse is immune to corporate interest. Judging by the Mastodon response, we are already seeing that it’s not.

  • ivenoidea@lemmy.world
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    1 year ago

    ^ They absolutely intend the last E. Gotta get rid of the competition, especially if it isn‘t another big ass corporation. You can buy a competitor, you can‘t buy a federated network.

    • Avid Amoeba@lemmy.caOP
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      1 year ago

      While I agree you can’t buy it, I think one of the reasons why Meta is considering federation at all is because some not insignificant fraction of the 1 in the “90-10-1” social media model has left Meta’s circles and is now active in the Fediverse. I think Meta wants their content and engagement. I also think this same group is probably going to be the first to leave for a Meta-free island of the Fediverse. If I’m right about this, Meta probably doesn’t want to drive these users out. Should they rage farm the Fediverse, they inevitably will. Could be wrong of course.

      • sachasage@lemmy.world
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        1 year ago

        I don’t think fedi is currently competing with any meta property? This is an opportunistic land grab from meta aiming to capitalise on twitter’s weakness. Fedi offers them a ready made protocol tested at scale.

        • Avid Amoeba@lemmy.caOP
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          1 year ago

          This could very well be the case, but then why would they be considering federation? Federation would seep their users’ info into a lot of third party hands. There must be something they want from the Fediverse if they actually end up federating. It can’t be the volume of users, they have that.

          • sachasage@lemmy.world
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            1 year ago

            Volume of users is everything here. Picking up enough share grants you a tremendous gravity as a social service. Once a service has network effect on their side it takes an extraordinary amount to unseat them - and Instagram users will pad the numbers at first but who knows if they will engage. Fedi users are demonstrably early adopters willing to put up with a new service’s teething issues. If meta can plug in and grab them it’s a big win.

  • Dark_Blade@lemmy.world
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    1 year ago

    Along with Facebook, we’ll also have to be prepared to deal with bought-out Fediverse platforms who’re willing to federate with Meta. Do whatever to cut them off.

    • Haha@lemmy.world
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      1 year ago

      FFS from Reddit to Facebook??? I am d‘losing all I can to avoid any of them!!!

  • misk@lemm.ee
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    1 year ago

    So many knee-jerk reactions.

    This is an open protocol with complete freedom to create apps and scripts. If this becomes an issue users could block certain interactions in a granular manner, for example block replies from certain instances.

    XMPP being thrown around as an example makes me think people who do it weren’t there to witness it. XMPP by itself wasn’t really used by many but there were also many more popular messaging platforms at the time. XMPP wasn’t killed because it wasn’t ever alive other than short golden era when it was mostly a way to open itself to third party clients (Gaim, Trillian, Adium etc) which was very nice.

    Next year EU is going to make all tech giants open in this way again. Mastodon can EEE Threads too by being a better implementation. It has no commercial pressure and Activity Pub and formatting tweets is not as complex as a web browser engine or a word processor document format which are way better examples of successful EEE.

    If you defederate you’ll end up exactly where XMPP is.

    • Elkaki123@vlemmy.net
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      1 year ago

      I agree with the sentiment, I’m not a fan of preemptively blocking meta on instance level, especially when everyone was touting about how the fediverse is corporation resistant and by design it is resilient because of it’s horizontal nature, but at the first sign of threat they resort to the nuclear option.

      Having said that, Lemmy specifically lacks tools on the user level, especially blocking instances. If a user doesn’t want to associate at all that is understandable (privacy concerns, not wanting to interact with hate groups, etc) but right now they can only block communities and users individually, which would make it impossible to block meta.

      Lastly, I feel there are avenues that haven’t been properly explored, like forcing them to open source if they want to federate. (On the grounds of privacy concerns and security) In practice that would be the same as blocking them, but it would laid out a good foundation for new companies that want to enter the space without having to discriminate on a case by case basis.

      Problem is that blocking is the nuclear option and everyone blovking before something comes out, which no one knows the danger yet like a hate speach platform would entail, goes against the spirit of the fediverse.

      • misk@lemm.ee
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        1 year ago

        I don’t think Mastodon allows user blocking instance either but I don’t see why that can not change in the future.

        I’m not sure forcing open source on other instances is the right way to go. I imagine that in the future there could be instances that offer more polished experience, maybe a really nice proprietary app, that are commercially funded. As long as we have open alternatives and interoperability then we should be fine. In terms of privacy it’s a matter of regulations.

        I also fully respect choice of some instances to defederate from commercial platforms but in a rational environment it would be akin to subset of Linux users opting to use free software only with no binary blobs and things like that. Perfectly reasonable thing to do if that’s what your ethics / philosophy dictates. Just don’t think it’s something that is a net benefit to average person.

        • Elkaki123@vlemmy.net
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          1 year ago

          Good points. I’m sure there are other potential solutions to reduce the fear of EEE taking place here. I don’t really think EEE would work, since instances are supposed to be small and operate horizontally, it is kind of impossible to kill Lemmy as long as we understand that we need to spread out a little bit (otherwise huge instances being defederated hugely impacts the user experience)

          One thing though, Mastodon does allow for blocking domains. I just tried it over Mastodon.online and also through the fedilabs app, both are working. Kbin also has that feature, wish they implemented it to Lemmy so that we can empower users to customize their experience without needing to self host.

    • Double_A@discuss.tchncs.de
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      1 year ago

      Ok WTF does “EEE” mean? I’ve seen people throw it around as if it’s some totally common abbreviation. Even if I google for it, all I find is some horse virus.

      • misk@lemm.ee
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        1 year ago

        Embrace, extend, extinguish.

        Embrace an open standard by using it yourself, start extending it at a pace competitors can’t (preferably obfuscating how it works), leave everyone behind.

        A good example is Microsoft Internet Explorer back in the day. Web technologies like HTML and CSS are open standards and at the time fairly straightforward. Once Microsoft hit critical mass by bundling IE with Windows they took leadership from Netscape and started adding more and more proprietary crap like ActiveX which some sites opted to use because everyone was using IE anyway and people using other browsers were forced to use IE. This was also a major issue for Linux users at the time.

        It took years of regulatory / antitrust pressure, tremendous effort from Mozilla and their browsers, as well as big players like Google and Apple embracing KHTML (later forked into WebKit and then Blink engines) to unscrew humanity from that depressing era of internet history.

        Web browsers working slightly differently is still an issue without anyone breaking compatibility on purpose. It was just so much worse when someone did it maliciously.

  • Annoyed_Crabby@lemmy.world
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    1 year ago

    The first thing that will happen if Thread user trying to brigade Mastodon is Mastodon will defederate Thread, and that’s the end of the story.

    • Avid Amoeba@lemmy.caOP
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      1 year ago

      Rochko didn’t sound that trigger-happy in his blog post from yesterday and he’s (the Mastodon team) running some of the biggest instances. And so I think it’s still an open question which instances would defederate and when. Maybe mastodon.social won’t defederate ever. That’ll cause a massive split.

  • 👁️👄👁️@lemm.ee
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    1 year ago

    They already have been lol. The whole fedi is up in arms about it and it’s already dominated the conversation without any algorithm!

  • 𝐘Ⓞz҉@lemmy.world
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    1 year ago

    I read somewhere that all the Admins are blocking Facebook on a firewall level so that they can’t touch any instance. Hope all Admins do it.

  • Sprinkled3450@lemmy.world
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    1 year ago

    I can see a lawsuit down the line targeting the big lemmy/mastodon instances. I don’t know how it will work but corporations will come up with some sort of discrimination claim if they are not allowed to be federated.

  • d4rknusw1ld@lemmy.world
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    1 year ago

    Man I was actually excited for threads. Then I had to see EVERYONE without the option to just see things I followed. Then it sucked immediately.

  • YellowBendyBoy@lemmy.world
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    1 year ago

    I don’t think Meta will find it a good use of their time to basically build automatic cross posting. People will do it manually with screenshooting and they need the social graph to measure if something is really rage inducing. And I don’t think mastodon users will care for threads posts if they’re not federated tbh

  • Sparking@lemm.ee
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    1 year ago

    Can their be some sort of federation license that ensures privacy is protected between federated instances under financial penalty?