From the opinion piece:
Last year, I pointed out how many big publishers came crawlin’ back to Steam after trying their own things: EA, Activision, Microsoft. This year, for the first time ever, two Blizzard games released on Steam: Overwatch and Diablo 4.
How does that work when there is the humble bundle store, and IsThereAnyDeal with a shit ton of stores almost always cheaper than Steam?