According to SAG AFTRA, the deal will “enable Replica to engage SAG-AFTRA members under a fair, ethical agreement to safely create and license a digital replica of their voice. Licensed voices can be used in video game development and other interactive media projects from pre-production to final release.”
The deal reportedly includes minimum terms and the requirement for performers’ consent to use their voice for AI.
However, several prominent video game voice actors were quick to respond on X, specifically to a portion of the statement which claims the deal was approved by “affected members of the union’s voiceover performer community.”
Apex Legends voice actor Erika Ishii wrote: “Approved by… WHO exactly?? Was any one of the ‘affected members’ who signed off on this a working voice actor?”
To be fair, in November SAG-AFTRA did also make a deal for movies and TV for AI likenesses being used in projects. However, I do think that video games and voice acting in general are a bit of a different beast since they’re often already overlooked and underpaid.
I mean the union fought tooth and nail and had a vote on the AI deal for their silver and big screen members and while I can kind of understand that the union leadership probably went, “Well we have a blueprint from our last vote, we should be good to just use it again” type of thing, I can understand why the VA members would be a bit upset and feel disrespected in not having the same courtesy applied with allowing them to have the same review and vote.