Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
I think this was a publicity stunt. We’d all just about completely forgot Wendy’s exists… So they come out with this wild idea, let it float for a couple of days and then cancel it. Smooth PR move.
Did people forget Wendys existed? They have one of the biggest brand engagements on social media of all time.
There’s no Wendy’s near me, and I don’t follow their social media. I pretty much forgot they existed for a few years until I heard about this pricing idea.
Oh well if you forgot about them, then everyone else must have too.
Well this is the first time I thought about them in a long time so… This stunt worked
They have funny memes that get posted on Facebook but I don’t know anyone that says “Man I love Wendy’s”
Bad pr is better than no pr?
That was my first thought after the reversal (probably slower than many, it seems like such a stupid idea) yup cheap publicity. Mean who would risk going to Wendys if the price could go up while in line?
In the end there’d probably be little surge pricing because people would avoid any hours it might hit. If I am hitting up Wendys I am not keen on paying more, especially since Taco Time is in the same parking lot, McDonald’s across the street and a KFC within a block. To be fair I can’t remember the last time I wanted to hit up a Wendys anyways, Taco Time is way better for the same trip.
Though I’ve thought about Wendys more, with these two articles and wrote a reply, than in years…so I guess marketing works.
I’m so jealous you have Taco Time… crispy burritos, stuffed mexi fries, surprise flavor empanadas… sigh. The closest one is eight and a half hours from me. 😩 I’d pay surge prices for Taco Time.