• remotelove@lemmy.world
    48·
    1 year ago

    Marketing can be done by anyone. :) All it takes is a little passion and excitement when telling someone else about something you enjoy.

    Professional marketers can bring lots of skills to the table but nothing beats a good old fashioned testimonial.

    • fidodo@lemmy.world
      10·
      1 year ago

      Distribution is a skill though. Testimonials are great but they’re limited by how many people see it.

    • zephyr@lemmy.world
      5·
      1 year ago

      Yes. I don’t think Reddit needed marketing in its early days. It was mostly spread by people with their content.

      That’s why I say the best way to promote Lemmy is just to post links of interesting content.

  • iByteABit [he/him]@lemm.ee
    13·
    1 year ago

    I know there are well meaning marketing people out there, but marketing departments, managers, investors, HR crap, and the rest of the corporate parade are exactly what most open source devs want to avoid by working in OSS projects

    • zer0@lemmy.ml
      5·
      1 year ago

      Not exactly. A well functioning marketing that needs minimal input and does something out of “fun” or interest is cool. But an annoying freaking Karen working as “marketing associate” cause papa owns the company that literally annoys you ever freaking day making your timeline miserable is something else.

  • Metal Zealot @lemmy.world
    10·
    1 year ago

    People from Reddit migraiting over here right now must think “Wow, maybe I’ll stay on Reddit if this is the quality of content here”

  • RespectMyAuthoriteh@lemmy.world
    8·
    1 year ago

    Just looking at the current number of lemmy.world subscribers (115k) , lemmy is very, very far from where it needs to be for long term success as a real alternative to other social media sites. There are literally hundreds of subreddits on Reddit that have more subscribers than all of lemmy.world, which is the largest instance. So far the only place I’ve ever seen lemmy mentioned is on Reddit, and even then only in certain subs like r/CenturyClub, which isn’t even public. I think the key to getting new suscribers is for people on twitter, instagram and facebook to start mentioning lemmy on a regular basis and using clickable lemmy links in their posts.

    • Cubes@lemm.ee
      2·
      1 year ago

      I have been doing this where appropriate, but always run up against people telling me it’s too complicated and it’ll never work because nobody can understand it. I think usability for the less technically minded people is huge and should be a priority before any widespread adoption will be able to take place.

    • RespectMyAuthoriteh@lemmy.world
      2·
      1 year ago

      BTW subscriber growth is also very important if we want lemmy to have a wide variety of good quality content in the future. Speaking as an active poster, the main reward for me is when a post I’ve made get lots of upvotes and comments. I’m willing to keep posting to lemmy for now even though most of my posts here get many fewer upvotes and comments compared to Reddit. However, if several months from now the post response is still at the same level, then my motivation to keep contributing content to lemmy will diminish. It’s the same reason a community with, say, only 20 subscribers gets few if any quality posts while a community on the same topic with 2,000 subscribers gets many quality posts.

  • gon@lemmy.world
    7·
    1 year ago

    The issue with large scale marketing is that it can be rather expensive.

    Anyone can learn to code and contribute to Lemmy’s codebase, just like anyone can learn marketing. The difference is that it’s not so easy to, say, buy ad-space, get deals with content creators, etc.

    Lemmy’s design, however, can be done by web designers, and it is done by web designers/designers, in part at least. For example, Lemmy.world’s icon was made by a regular user. That’s part of marketing I think (?).