Saw an article recently, can’t remember where, that basically said that the sole reason fast food was doing so poorly was pricing. That McDonald’s was charging Texas Roadhouse prices, so people were choosing to skip McDonald’s and go to Texas Roadhouse.
As a european, fast food is just like a category of food, and more of an occasional treat for me. Normally, I just eat my own homemade food, which is even cheaper. So I guess I see it a little differently, and fast food is allowed to be not cheap if it’s “good”.
Hell yeah, gimme that cancer patty and those artery clogging fries, baby! But make the obesity water size “for kids”.
The thing is that at least in my corner of Europe, fast food costs about the same as a filling meal in a sit down restaurant that doesn’t deep fry or microwave everything.
There is an exception but they only have 3 locations in one single town. They’ve barely raised their prices in the last decade, they’re actually pretty fast, and there’s nearly always a bunch of people queued up.
Unless you get the promoted deals it’s starting to be like that everywhere. Near me if im getting two burgers and two fries, I spend less at five guys than I do at burger king. Why would I ever go to BK?
My wife and 6YO kid went to FG last week and spent $27 on a meal for two and they split the fries.
A few ounces of meat, 50 cents of soda, a couple potatoes and an arguably 2 nice quality rolls. That meal cost them $5. Even with inflated labor it should be more like $15.
That happens when you just think of a bigger number and forget the customer somewhere down the line.
Also publicly traded companies and shareholder value. Everything could be much cheaper if not for shareholders draining every penny from companies. Edit: and CEOs/ managers of course.
“A regular deli charges $16 for a sub/hero/grinder/hoagie/pickafuckingnameforalongsandwitch so we’re charging $14! It’s less they’ll still come the econ 101 book says they will! I’ll take my multimillion dollar bonus now tyvm.”
It’s sad that Taco Bell thinks it is gourmet Mexican Food now. Any local taco shop with Mexicans working in the kitchens will give you huge burritos for cheap. Without adding tofu to the ground beef.
I very rarely eat out but if I am going to end up blowing on 30 on two meals I may as well blow 45 on a local spot with a seat and a hefty tip to the waiter.
And I detest tipping culture, though I of course don’t fault the wait staff. I’d rather go to a local joint that pays its people appropriately…which are hard to find, admittedly.
I just stopped eating fast food altogether and started using our company cafe, prices at the drive-thru got absolutely ridiculous and the service got worse. I just eat a small salad and a drink, still costs around $6–7/day, but it’s way better than fast food prices. I could probably get it down cheaper if I prepped at home, but fruit and vegetables go bad so frequently and our cafe’s rates are ok-ish, so I just make due with that.
prices at the drive-thru got absolutely ridiculous and the service got worse
And in the case of McDonald’s, the burgers and fries both taste like compressed napkins now. Idk WTF they’ve done to their burgers, but that’s not beef.
They added some food-grade sawdust filler and cut out the majority of beef with their latest round of shrinkflation. Their regular patties are so small and thin that they’re impossible to stay moist in th burger. There’s no more fat left.
I haven’t even considered McDonald’s because their pricing skyrocketed post pandemic when inflation was high. They saw other businesses justifying large price increases by blaming inflation and the idiot consumers accepting the lie, and just ignored the niche their product is in, cheap shit.
Before the pandemic to be able to get a McDouble, Spicy McChicken and Fries for $4 with tax. Granted, the fries were only $1 with a digital coupon, but that coupon was always there. It was like the 2 tacos for 99¢ deal at Jack in the Box, you just gotta use the app.
Now that same group of food is $9 and the coupons available are dogshit. 15% off my $10 meal is not a good deal when sales tax is $12%. I’m not really saving much compared to things like BOGO offers and $1 items like it used to be constantly.
Saw an article recently, can’t remember where, that basically said that the sole reason fast food was doing so poorly was pricing. That McDonald’s was charging Texas Roadhouse prices, so people were choosing to skip McDonald’s and go to Texas Roadhouse.
I believe it. The whole appeal of fast food is that it’s fast and cheap.
As a european, fast food is just like a category of food, and more of an occasional treat for me. Normally, I just eat my own homemade food, which is even cheaper. So I guess I see it a little differently, and fast food is allowed to be not cheap if it’s “good”.
“Fast and cheap” as in cheaper than buying precooked food somewhere else. Of course stuff you make at home will be cheaper.
The thing is that at least in my corner of Europe, fast food costs about the same as a filling meal in a sit down restaurant that doesn’t deep fry or microwave everything.
There is an exception but they only have 3 locations in one single town. They’ve barely raised their prices in the last decade, they’re actually pretty fast, and there’s nearly always a bunch of people queued up.
EUn ‘n’ Out?
True, McDonald’s is so expensive now that for 15€ I can go to Mc or I can go to a bib Gourmand restaurant for lunch (dinner is more expensive)
For many Americans it’s just lunch. If McD’s costs $5 they’re buying. If it costs $15 they’re packing.
Unless you get the promoted deals it’s starting to be like that everywhere. Near me if im getting two burgers and two fries, I spend less at five guys than I do at burger king. Why would I ever go to BK?
Even FG is unreasonable.
My wife and 6YO kid went to FG last week and spent $27 on a meal for two and they split the fries.
A few ounces of meat, 50 cents of soda, a couple potatoes and an arguably 2 nice quality rolls. That meal cost them $5. Even with inflated labor it should be more like $15.
Fucksake man, will you PLEASE think of the shareholders
Five guys has been expensive for a long time. The rest just caught up more recently.
I would kill for an in-and-out burger on the East Coast. You can get a burger, fries, and drink for less than an Five Guys cheeseburger.
Five Guys at least has better food than most fast food and the portions are so massive you basically have to share
Five guys has been bad for a while. Super expensive for a really greasy burger. I had to stop eating there several years ago.
That happens when you just think of a bigger number and forget the customer somewhere down the line.
Also publicly traded companies and shareholder value. Everything could be much cheaper if not for shareholders draining every penny from companies. Edit: and CEOs/ managers of course.
This is exactly what subway is doing.
“A regular deli charges $16 for a sub/hero/grinder/hoagie/pickafuckingnameforalongsandwitch so we’re charging $14! It’s less they’ll still come the econ 101 book says they will! I’ll take my multimillion dollar bonus now tyvm.”
Yeah, but a regular deli makes a decent fucking sandwich and isn’t using the cheapest institutional ingredients imaginable.
Except a regular deli actually puts meat on their subs instead of lightly rubbing the sub with a piece of turkey then filling it with lettuce.
found this, they all outpace the inflation rate so it’s just greed as always.
It’s sad that Taco Bell thinks it is gourmet Mexican Food now. Any local taco shop with Mexicans working in the kitchens will give you huge burritos for cheap. Without adding tofu to the ground beef.
I very rarely eat out but if I am going to end up blowing on 30 on two meals I may as well blow 45 on a local spot with a seat and a hefty tip to the waiter.
And I detest tipping culture, though I of course don’t fault the wait staff. I’d rather go to a local joint that pays its people appropriately…which are hard to find, admittedly.
There are a couple floating around out there, CNN/investopedia/Eat This Not That. The most scathing one I saw was from CNN, oddly enough: https://www.cnn.com/2024/08/09/business/consumer-spending-travel-value-nightcap
I just stopped eating fast food altogether and started using our company cafe, prices at the drive-thru got absolutely ridiculous and the service got worse. I just eat a small salad and a drink, still costs around $6–7/day, but it’s way better than fast food prices. I could probably get it down cheaper if I prepped at home, but fruit and vegetables go bad so frequently and our cafe’s rates are ok-ish, so I just make due with that.
And in the case of McDonald’s, the burgers and fries both taste like compressed napkins now. Idk WTF they’ve done to their burgers, but that’s not beef.
They added some food-grade sawdust filler and cut out the majority of beef with their latest round of shrinkflation. Their regular patties are so small and thin that they’re impossible to stay moist in th burger. There’s no more fat left.
I haven’t even considered McDonald’s because their pricing skyrocketed post pandemic when inflation was high. They saw other businesses justifying large price increases by blaming inflation and the idiot consumers accepting the lie, and just ignored the niche their product is in, cheap shit.
Before the pandemic to be able to get a McDouble, Spicy McChicken and Fries for $4 with tax. Granted, the fries were only $1 with a digital coupon, but that coupon was always there. It was like the 2 tacos for 99¢ deal at Jack in the Box, you just gotta use the app.
Now that same group of food is $9 and the coupons available are dogshit. 15% off my $10 meal is not a good deal when sales tax is $12%. I’m not really saving much compared to things like BOGO offers and $1 items like it used to be constantly.
Might as well, I’ve only eaten at two Roadhouses, but they were damn good for a chain steakhouse