It sounds way less offensive to those who decry the original terminology’s problematic roots but still keeps its meaning intact.
It sounds way less offensive to those who decry the original terminology’s problematic roots but still keeps its meaning intact.
Great response, thanks for writing this. I live in the US, and your Coon -> Cheer cheese reminds me of Land O’Lakes butter – there was a brouhaha over a decision to remove a Native American woman from the packaging. Same result, it’s still in the butter section of the market.
Well-put. I’ve been in the position of complaining about this type of change before, and this is a perfect counterpoint to that mindset. I’ve often said “What do we want? Police to face accountability when they commit crimes! What do we actually get? We’re going to use the term ‘main’ instead of ‘master’ for programming things!”
What we so often forget in that moment of “What, I have to re-learn some terminology? Ugh, friction!” is exactly your point about small courtesies. Something doesn’t have to be a Big Damn Deal to be worthwhile.
Maybe I just have no awareness but I have a hard time seeing how this was offensive. Master-slave, sure; coon, sure; those are directly something negative. However a Native American women is not inherently negative and they are using it as a positive symbol of something. What about this is offensive?
Bottom line, I realize I’m not the one offended nor am I the one marketing it, so it really doesn’t impact me, but I also don’t understand
Yeah, I can’t really explain it. Seems kinda silly, doesn’t it?
Using an ethnic stereotype as a logo/mascot is a bit whiffy, no? Ramp it up a bit and take a look at the Robertson’s Jam ‘golliwog’ logo.
Maybe a different degree, but certainly the same smell. It’s just not a good look in this day and age.
The other thing is that the big stuff is shored up by all the small stuff.
The reason you can’t get police held accountable for crimes, ferinstance, is because there’s a hundred shitty racist / sexist / classist / etc attitudes locking down the idea that the police are both besieged by and protecting us from an underclass of people who deserve neither compassion, rights or justice. Look at the people leaping on the ‘he was no angel’ bandwagon, for god’s sake.
If you want to topple the big overt heinous idea, you need to wash away the soil its roots are sunk into and that’s banked up round its trunk making it look like an inherent part of the landscape.
A spoonful at a time, if need be. It all helps.
Interesting metaphor. I’ve never really gotten that idea – I’ve never seen the connection demonstrated between the “big stuff” and seemingly innocuous things like ‘main’ vs. ‘master’.
Also, a lot of this feels misplaced. IMO, the root problem is one of attitude where the minorities are viewed as less-human, not deserving of equal treatment or equal rights. Change will happen as those attitudes shift. I haven’t seen a connection demonstrated between those attitudes and…well, pretty much any terminology issue that’s come up in recent memory.