WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.
Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.
This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.
Soon: WhatsApp revanced
Nothing better than having a private conversation with my friends and having some dude lean in to remind us that Brawndo, the thirst mutilator, has electrolytes.
The problem is there are very few alternatives that will work for grandma and her friends, especially open source alternatives. This is why WhatsApp and LINE are stupidly popular.
I had to use LINE for work a few years ago to communicate with the Philippines. Awful app.
Awful depends on your point of view. Is it easy to message and call your friends and make group chats for free? The answer is yes. The fact that the interface sucks and is ad-ridden is irrelevant to older aunties and uncles.
Doctorow is always right.
LET THE ENSHITTIFICATION BEGIN!
Oh honey that ship sailed long ago
Begin? 🤔🤔🤔
What year is this?
2025!
Explains why I’ve started seeing ads for WhatsApp, which was really bizarre
Repeat after me… “Enshitification”!
Is it really enshitification if it was shit to begin with?
Years ago before Meta bought it, it was good. So I think it kind of counts.
i use none of these features.
i’m glad they are not as invasive as i thought, but they will definetly be making them worse over time.
the channels you follow
I knew they would use that info for targeted advertising
It’s Facebook 101, let the users themselves tell you what they like
Never used it for personal ends. But I’m curious to see if all the companies using as a work tool will divert from it.
Signal.
And IF I learn how to run Jammi, it will be my default communication application.
I think you mean Jami (single m).
It’s a nice concept but I’ll try to get my xmmp server nice and secured.
I stand corrected.
You mean WhatsCrap?
OH whatsSNAP
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provide free app at a loss
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grow massive user base and market share
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squeeze your userbase for every cent they’re worth
Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.
WhatsApp was charging $1-$3 per year before Facebook’s acquisition. They had 600M+ users and a team of twelve people. It was beautiful while it lasted.
Hopefully we can carry out the original mission with Signal.
It’s not just the funding, it’s the business overall. Public companies need to show growing revenues year to year, and worse: growing revenues with a minimum yield. A product can grow by attracting more users up to a certain point. Then the only way to grow is by making more money out of the same users base. If the revenue is based on ads:
- Extend the product so that the user’s engagement increases (channels/others kind).
- Add paying features (freemium approach, that includes blue stars or whatever the hell you want it to look like…)
- Serve them ads
Freemium is not always working well and Meta never used it. They have no new great idea to extend the product without eating their other products users bases. So the only one left is more ads.
Funding is not the issue, for-profit companies are. Non-profit is the way to go. Federation is even better as individuals/families/small organizations can run their own servers.-
I dont think its for profit being the issue. Companies making a profit is fine. Its publicly traded companies giving bad incentives.
WhatsApp was not free and already had a massive user base before Facebook bought it.
Hope this will turn people to alternatives.
I’d forgotten about this!!
Wasn’t it like a quid to sign up?
Yeah it was something like that, very low price compared to what SMS were charged for.
It’s not very easy to solve the issue of infinite growth in a world with finite resources. The fundamental issue is that it’s just not physically possible, but they keep trying. Either we continue this cycle and eventually destroy the planet irreversibly, or we acknowledge that maybe money isn’t everything, and that maybe [the vast majority of] people aren’t inherently egoitistical monsters, and we move on to different systems.
The enshittification process in a nutshell.
Eastern Europe loves the app Viber that Rakuten bought, which has had ads for years.
People LOVE a walled garden of their friends are there, too.
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People are going to use whatever the majority use.
I need to ude WhatsApp when i travel to countries egere it’s widely adopted. Just like I need tocuse Facebook if I want to partake in group chats with friends.
They’re just too big. How is anything else supposed to take off? Just gradually maybe.
So maybe Signal will get there in a few years? What’s itd adoption rate since it was created?
It’s a slow grind for adoption. I’ve had Signal installed on my phone since like 2016. Went from one person I knew to now about ~30. It’s mostly people from work at tech companies but progressively I’ve noticed other industries employees adopting it for unofficial chat that my contacts list has been growing over the years. Probably won’t take off in a few years. Maybe another decade
Gradually is the answer. You can dual use both Signal and Whatsapp. Same how you can use Lemmy and Facebook and are not limited to one sociale media app.
Family chatgroup, signal Work chatgroup, signal Half of my friends, signal
Won’t be very long until I remove whatsapp from my phone. That one friend that doesn’t want to switch, call me I guess…
That’s the main reason Signal uses phone numbers for verification.
That way you can see which of your contact can be reached on their platform.
I slowly diverted from WhatsApp to Signal in that way. I also have it in my WhatsApp bio: ‘‘You can reach me on Signal. Come on over, it’ll be fun’’
WhatsApp getting ads is great news! WhatsApp, and any other meta/facebook/for-profit-social-network will never be a good product. Therefore, the second best alternative is for it to be as bad as possible, so people finally change to worthy alternatives.
What is the alternative here? Don’t know, perhaps Signal, though the devs are not welcoming at all. The UI is absolute shit. Looks like UI for old people, huge margins and empty space. My screen fits like 3 chats. A compact theme would take a few hours to create and vastly improve the product, but ya…
I know right? Why would I use signal? There’s not even any games!
/s
My Signal screen fits 8 chats, and looks simliar to any other messenger I’ve used. It’s a messenger app and the UI shows messages. I wouldn’t want it to show anything else.
It seems to be device specific. On my device, WhatsApp fits 2 more chats. I hate meta/insta/fb/etc, but WhatsApp just looks considerably better than Signal. Signal, as I said earlier, just has huge margins and padding. It looks ugly.
Like you, I also want my messenger app to show conversations. Sadly, Signal shows more empty space than conversations. It really needs a compact UI. I invited several friends to Signal and they all left because it looks bad. I know it sounds like nitpicking, but UI/UX IS extremely important. Making the claim “meh, it looks fine” and ignoring people’s perspective is not the way to run an app that is dependent on the number of users, like signal is. If I don’t have anyone with whom to chat, the app is useless. It needs userbase.
Strange, maybe it has to do with scale in phone settings? I tend to have mine set to the smallest. I’ve also learned to not care as much about UI since dumping big tech and moving to FLOSS/FOSS (Libre Office is amazing but definitley less polished looking than something like Microsoft Office) so maybe I’m just getting blind to it haha
“We will never show you ads in WhatsApp. We promise”. --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app…
Should’ve included a clause that gives WhatsApp back to the sellers without returning the payment if they walk back from it. Put your money where your mouth is.
I wonder if anyone believed them at the time
If they did not, they at least ignored that instinct and kept using WhatsApp…
How do we get people to stop ignoring their better instincts in things like this?
About the same time we hold people accountable for the words they use when convincing people to make a choice against their interests… So never
The only way to completely fix it is to make the services be compatible, so that people can switch without the downside of leaving people behind.
This is complicated and has downsides though.
federation and open protocols.
the real hard part is getting companies (or better, people directly) to use it.
