As Josh Abbotoy gazes out at lush green woods and pastureland nestled among Tennessee’s Appalachian hills, he describes what he intends to build here: a neighbourhood with dozens of residential lots, centred around a working farm and, crucially, a church.

Mr Abbotoy is prominent in US conservative circles and describes his development as an “affinity-based community” - marketed to people not only interested in the peace and quiet of rural life, but in a constellation of right-wing ideals.

“Faith, family and freedom,” he says. “Those are the values that we try to celebrate.”

Initially he didn’t attract much local attention after setting up shop in Jackson County.

But in late 2024, a local TV news report broadcast controversial statements made by two of Mr Abbotoy’s first, and most outspoken, customers: Andrew Isker, a pastor and author originally from Minnesota, and C Jay Engel, a businessman from California.

They are self-described “Christian nationalists” who question modern values, such as whether female suffrage and the civil rights movement were good ideas, and call for mass deportations of legal immigrants far in excess of President Donald Trump’s current plan. Another thing they sometimes say: “Repeal the 20th Century.”