It’s not about convincing people to buy the product. It’s about keeping the brand in the public consciousness. For example, they want Coca-Cola to be synonymous with carbonated soft drinks, so that when you want to buy a soda, the first option you think of is Coke, and not Pepsi or some other brand.
It’s very much this. They aren’t trying to introduce you to this thing that’s been an institution for longer then any of us have been alive. They’re advertising to take up the limited realestate in our conscious minds.
It’s not about convincing people to buy the product. It’s about keeping the brand in the public consciousness. For example, they want Coca-Cola to be synonymous with carbonated soft drinks, so that when you want to buy a soda, the first option you think of is Coke, and not Pepsi or some other brand.
It’s very much this. They aren’t trying to introduce you to this thing that’s been an institution for longer then any of us have been alive. They’re advertising to take up the limited realestate in our conscious minds.
If I were a crackpot theorist, which I am not but I dabble, I would say I wouldn’t be surprised if ads serve as a medium of population control.