Ads aren’t just verbal, they are also visual. A “strong brand” would be instantly recognizable even if you don’t know the language at all.
E.g. you probably almost immediately know what this is, without even knowing the alphabet:
That’s kind of the point, advertisements are intentionally designed as brain worms which interact with deep parts of your brain and get you to instinctively associate them with something (ideally positive, but even general awareness is beneficial).
Really? You mean the ads I’m shown in a language that I don’t speak work on me? How is that? Do they emit mind-control rays or something?
Ads aren’t just verbal, they are also visual. A “strong brand” would be instantly recognizable even if you don’t know the language at all.
E.g. you probably almost immediately know what this is, without even knowing the alphabet:
That’s kind of the point, advertisements are intentionally designed as brain worms which interact with deep parts of your brain and get you to instinctively associate them with something (ideally positive, but even general awareness is beneficial).