This past year, official social media accounts from the Department of Homeland Security, the White House, and other government agencies have adopted a distinct voice online. The posts look like memes, utilizing dramatic AI-generated art, general patriotic slogans, and cinematic language about “defending the homeland” and shaping America’s future.

But if you look closer, a pattern emerges.

Many of these phrases, images, and attached media aren’t just regular social media content. They repurpose language, symbolism, and cultural references with direct connections to neo-Nazi and white supremacist movements. It’s content that experts say is instantly recognizable to those who are in the white supremacist know, but can be largely invisible to everyone else.

There has been not one, but two posts from our government institutions that reuse a phrase ripped straight from William Gayley Simpson’s book Which Way Western Man?. It was published and promoted by the National Alliance—considered one of the “best organized” neo-Nazi groups in the United States. The book is antisemitic, racist, and explicitly states that Adolf Hitler was right.

    • ArmchairAce1944@discuss.online
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      7 小时前

      The zionists of the 1930s and 40s aligned themselves with the Nazis against the British. If somehow Israel came to be 20 years earlier they would have been an axis powers.

  • Astrius@lemmy.ml
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    7 小时前

    I mean, we practiced a lot of fascist stuff for decades, usually with a liberal smile. Now it is mask off.

  • Jollyllama@lemmy.world
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    23 小时前

    If I were a conspiracy theorist I would say they are signaling to the Nazis that if the 2028 election doesn’t go their way the administration has their back at insurrection part two electric boogaloo.

  • Eddbopkins@lemmy.world
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    1 天前

    how did America become the NAZI home front? all the other countries needs to put a massive embargo on the USA untill this administration is out of power.

    • BarneyPiccolo@lemmy.today
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      1 天前

      Once the Conservative Propaganda Machine successfully demonized the Left as literally the worst thing in human history, EVERYTHING else became better. So Nazis, KKK, MAGA, dictatorships, etc. are all preferred to the horrors of The Left.

    • NotASharkInAManSuit@lemmy.world
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      Well, it all started with the greatest and most successful genocide of human history, during which time we became the monolith of chattel slavery. This is literally what inspired the holocaust. So we started being the nazi home front somewhere around 100+ or so years before the nazis ever existed.

    • chiliedogg@lemmy.world
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      1 天前

      Europe is working on it. Notice how they’re starting to adopt open source software and are working on their own credit card processor?

      Right now, their governments and economies are too reliant on US-based tech companies that can be ordered to cut them off. So they’re working on eliminating that reliance ahead of sanctions.

    • ameancow@lemmy.world
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      23 小时前

      It just took a handful of connected conspiracists with no principles and some forward thinking about how to sow the worst seeds.

      Names like Bannon, Epstein and others who funded them worked in the dark and with great amounts of support from a variety of institutions, worked to simultaneously make fascism cool and make average Americans too distracted to care. Eroded attention spans, people fighting online until nobody knows how to relate to each other anymore, dissolving communities and amplifying the most ridiculous or rage-baiting takes on both sides of ever issue.

      That’s all it took for people to stop caring as cartoonishly iconic fascists and nazis took power in the US, and the whole time we were thinking that cartoonishly stereotypical “bad guys” belong only in hollywood and can’t possibly be real.

      We all said that to some degree as the cartoonishly iconic and stereotypical villains rose in power and people were too burnt-out or distracted to give it any deeper thought.

    • MinnesotaGoddam@lemmy.world
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      1 天前

      short version or long version? because bringing over a bunch of nazi scientists and engineers into our security apparatus in 1945 so they didn’t join the USSR certainly didn’t help.

      • wonderingwanderer@sopuli.xyz
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        1 天前

        At least their buffoonery is finally on full-display. Only the true believers could still follow them now.

        (I’ve been saying that way too long and yet…)

        • a_non_monotonic_function@lemmy.world
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          22 小时前

          Yup. Way too many true believers. Don the con really does have some mutant power when it comes to twisting the minds at the bottom of a normal distribution.

          • wonderingwanderer@sopuli.xyz
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            22 小时前

            Before the election I was saying the Dems needed someone charismatic to go up against him. People told me “He’s not charismatic though.” But that was missing the point.

            Do I personally find him to be charismatic? No, of course not. But he has some strange hold on so many people’s minds, and that’s the literal definition of charisma. Whether you’re charmed by him or not doesn’t change the fact that he has a personality cult.

    • Modern_medicine_isnt@lemmy.world
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      8 小时前

      Part of the issue is that for all it’s evil, the nazi government was a functional government. Look at all it got done. So any functional government will have parallels. So we need to focus more on the paralells in intentions that are not common to most functional governments.

      Edit: For the slow people in the back… The nazi government managed to invade and conquer all (or nearly all) of mainland europe. If you have ever worked at a large company and seen how poorly company initiatives are organized, you know the nazis were well organized. The methods they used were effective, and have significant overlap with any government that can get things done. Which is why I am saying, focus on the evil intentions, instead of the methods.

      • wonderingwanderer@sopuli.xyz
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        1 天前

        That’s not even true though, “the trains were always on time in nazi germany” is a false statement. It’s simply an emanation of nazi propaganda that bled into mainstream culture after operation paperclip.

        Actual nazi germany was run by corrupt sycophants incapable of getting anything done besides massacres, abductions, and genocide.

        • Modern_medicine_isnt@lemmy.world
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          8 小时前

          Your last line was my point. Accomplishing the evils it accomplished is not a trivial thing to do. Those things took a lot coordination. So it was good at getting things done.

          • wonderingwanderer@sopuli.xyz
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            6 小时前

            You said

            Look at all it got done. So any functional government will have parallels.

            Yeah no, functioning governments that don’t coordinate every mechanism of the state towards oppressing, ethnic cleansing, and aggressive imperialism, don’t have parallels worth mentioning.

            Which is why I am saying, focus on the evil intentions, instead of the methods.

            That sounds dangerously close to “the ends justify the means.” Are you saying that if a state has “good” intentions, then they’d be justified in borrowing the nazi’s methods? Because that sounds an awful lot like what you’re saying.

            • Modern_medicine_isnt@lemmy.world
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              6 小时前

              You seem to be assuming a lot about my intentions.
              That said. Let’s take the indocturnation of the populace as an example. Just about all functioning governments do it. Some do it with the aim of making thier citizens happy, healthy, and productive. So do it to further exploit the people. The nazis did it to build a war machine. But the tool is the manipulation of the education system.

              So if you say to me… the government is manipulating the education system, and so did the nazis. It’s not that much of an insult. If you say the government is manipulating the education system to build up a population they can call on to follow orders no matter how evil those orders are… now you are saying something very significant.

              This administration is not only using the same tools the nazis did, but their intentions are very similar. The second half is a much more meaningful statement. And I am saying we should focus on their evil intentions instead of just dogwhistling. A lot of people don’t see the intended goals of this administrations actions, and they need help to see it, and hopefully join the fight. Many who are already in the fight, will fight harder when they understand more of the goals.

              The general strike in Minneapolis was a possible turning point. It could have spread and snowballed. But it didn’t. Too many people just don’t see the goals of this administration. Too many people have become desensitized to the word Nazi. We need to counter the administrations propoganda with things more than just name calling.

        • Ensign_Crab@lemmy.world
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          1 天前

          That’s not even true though, “the trains were always on time in nazi germany” is a false statement.

          The trains line was about fascist Italy. And was also bullshit.

      • frongt@lemmy.zip
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        1 天前

        Like what? What was accomplished under Nazi Germany that couldn’t have been done under other governments?

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    2 天前

    the rest of the world needs to take note. The US and Israel are fascists states. Learn from history. Fascist will not stop until they are made to stop. I do not know how to stop it from the inside because my fellow countrymen do not seem to see the urgency of what is going on even though it was laid out in Project 2025.

    • AlecSadler@lemmy.dbzer0.com
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      I don’t know how to stop it either, because I don’t think we can (short of violent rebellion).

      Unfortunately, everyone’s just sitting around waiting for the midterms like it’s some panacea. I don’t think they understand that the damages done already will take at least 40+ years to reverse and that there’s a very, very high likelihood the midterms don’t really happen.

      • HubertManne@piefed.social
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        1 天前

        can stop if we don’t effectively create wealth. If our economy slowed to a crawl because maybe all our workers were not the most efficient. Some people won’t do violence but we can all bartelby the scrivner it up.

        • AlecSadler@lemmy.dbzer0.com
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          1 天前

          I suppose I could get behind the concept of that working.

          I don’t think I believe for a second enough people can do it, because the majority of us are stuck in the check to check cycle.

          • HubertManne@piefed.social
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            1 天前

            im not saying quit. im not saying show up. but I am saying don’t worry about getting fired and take your time. They say time is money and that is very much what they have stolen from us. We have been robbed of using all the nice formal niceties and taking our time and talking with customers and coworkers in an unhurried way.

  • Modern_medicine_isnt@lemmy.world
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    1 天前

    In a tiny bit of fairness. The US gov has always done a lot of things just like the nazi’s. It’s oh soo much worse right now, and they are not trying very hard (or at all) to hide it like the past. But some people are just now coming around to see how much the government manipulates the people rather than help them. So don’t expect the next administration to “fix” these things.

  • Ilixtze@lemmy.ml
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    2 天前

    "Nazis won’t stop promoting their own nazi made propaganda; Nazis are loving it. "

  • Ghostie@lemmy.zip
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    Mother Jones is a little slow on the uptake if they are just now recognizing it.