People hate ads full stop and tech has amplified them to be there, all the time, following you. Start buying only what you need from small businesses if possible.
Stop fawning over brands and marketing. They don’t like you, they don’t want a conversation, the don’t care if you are a better person. They want your money. Capitalistic is a cancer…don’t feed it.
There’s like… one percent of one percent of advertising that has ever been created that actually had some kind of artistic or entertainment merit. Those insane Spongmonkies ads for Quiznos. The H&M ad Wes Anderson did. It’s so vanishingly rare as to not meaningfully count, but it does happen once in a blue moon.
Sun Fizz is my favorite ad ever, and that’s because it makes fun of other ads.
People do not hate ads. People hate shitty ads. Go see how many views a certain epoxy company on Instagram has. I know because I watch every single ad. They’re fucking awesome. I’m the target audience to watch epoxy applied to huge pipes and stuff.
epoxy company name here
It’s belzona
🤷 i hate ads.
Apparently I’m the outlier, according to the down votes. I hate most ads, but not all.
“We started noticing consumers weren’t rewarding polish the way brands thought they were,” said Chookie founder Zev Ziegler
Ummmmm…
One of its AI ads was rife with misspellings and terrifying, googly-eyed chocolate bars. Another of them shows an AI-generated figure producing the cookie bars in what appears to be lab.
I don’t think “polish” means what you think it means, Zev.
Reading the article, it sounds more like a comment on advertising as a whole and not their AI ads specifically. Polished videos vs relatively unpolished hand filming it.
Either way, they got to the correct answer.
The method to get the right answer is often more important than the answer itself.
Spoken like a true math teacher.
No.
That’s true for people. Corporations don’t learn from mistakes and cannot improve over time, they’re legally obligated to seek shareholder value.
Expecting a corporation to do things for the right reasons is like expecting AI to do things for the right reason.
If we must interact with either, we must simply be glad when the answer is correct. If we want corporations to act more like people and be able to have real values, we need to bake a corporation’s values into law in some way.
Private businesses can still have morals and can learn and all that good stuff where the method matters, but public ones will always dehumanize.
So I’m happy they hit the right result. I’m also happy they’re talking about it like this even though this talk is also just a publicity response, because other companies might see this and also do the right thing for the wrong (purely financial) reason.
But this is also why corporations shouldn’t be people and should be barred from everything involving government and all that, if not abolished altogether.
Every time I write an email on my phone in Gmail, it pops up a blurb asking “Polish?” so I assume this is a term they’re trying to repurpose. But my first thought every time I see it is that it’s asking to translate my message into the Polish language.
“I outsourced the copywriting to the lowest bidder, who happened to be in Poland”
Read the room, Yahoo Scout.
Nice to see. I’ve unsubscribed from businesses I used to support for using AI in their marketing
Amazing, somebody actually learned something from their use of AI slop and put that new knowledge to a practical use instead of doubling down and insisting that no it’s the customers who are dumb and wrong.
I feel like a large part of it is that a lot of AI slop is still in the uncanny valley. The uncanny valley has been shown to create a massive negative emotional reaction in people. You don’t want to trigger that reaction while trying to sell people something.
That’s part of it. For me, AI signals low effort. I can see computer generated slop anywhere. It’s completely ignorable. Human stuff, in this age of isolation, brings me joy. I love janky, hand made stuff because there’s a human element to it.
Naw, AI is literally corpo bland. It can’t be interesting and unique, cause it can’t take chances.
If everything is the same boring AI garbage, it’ll just blend into the background.
Good marketing has to be interesting and stand out. LLMs are the opposite of that.
This feels like watching a sprout breaking concrete…
Something like 4 years ago, i remember watching a flyer that was published in a few news outlets about some yankee big city, looking for a graphic designer. The flyer was practically a toddler’s doodle. I expect AI to have an actual impact in art, looking to over express the human intervention
This is fantastic if it means companies can switch to inexpensive ads that can be cobbled together by somebody’s kids, and ditch their multi-million dollar ad budgets that just make everything cost more.
i mean sure, but it’s corporate greed that actually makes things cost more.
That is definitely a major factor, it’s just not the only one. People seem to believe the world operates like a comic book with designated villains do all the bad things and everybody else is just a victim. Individual behavior is also a factor. I mean what’s the dominant gospel on Boomers - that they irresponsibly polluted the Earth and wasted all the resources, or that they were innocent victims of a few evil billionaires?
The former.
Evil billionaires are more of a 2020’s thing.
Interesting - the idea that rich people weren’t taking advantage of everybody else all through history until they just started uniquely victimizing the current generation seems mind-bogglingly unaware tbh.
The difference is that it used to be harder to concentrate massive wealth in the hands on one individual. It used to require very large companies, which were controlled by multiple people through shares and board positions. Companies themselves weren’t allowed to grow too massive or achieve monopolies.
Lately all checks have gone out the window which has resulted in single individuals having control over mind-boggling amounts of resources. This changes the dynamics a lot because an individual will act very differently from a large board or shareholders.
Depends on what you mean by “recently”. Think Rockefeller, Getty, Rothschild, Carnegie, Vanderbilt, Morgan… all the classic mega-wealthy families were built around companies with one man at the top, who made or approved all major decisions and either owned the company outright or had a dominant majority share. That didn’t really change until around the 1930s. Modern corporate structure with distributed participation made it possible to get extremely wealthy without starting or inheriting your own company.
Whenever i go to Reddit it’s like 50% Amazon AI ads and i always wonder what the point is.
- Everyone knows Amazon exists
- They aren’t for generating good will for the brand
- They aren’t particularly interesting and would IMO at least be creative perspective shifts if you got rid of the AI
🤷♂️
Guesses: reminding you you have something in your cart. Showing you some bullshit product. Preventing competitors from gaining ad space helping cement brand significance as THE brand. Reminding you to shop for something.
Coke doesn’t run ads to sell you on the idea. They run ads to make you think you’re thirsty and that you could go for a coke. Amazon just needs you on their site.
Remember the phrase, “A leopard doesn’t change its lazy urge to utilize AI slop”. Instead of AI imagery, they are now likely just asking for AI generated ad treatments and scripts for the spots they have film students shoot for slave wages. Then they probably sit back and vape, Joe rogan playing in the background, as they bet on celebrity fart probabilities on kalshi and laugh like they got away with something.
When these ghouls abandon humanity, don’t give them a second chance after they get caught.
Yes, we should give no one an opportunity to change or learn from their mistakes. We must focus on projecting our own moral purity and superiority above all else, for there is no higher pursuit. Maybe we could come up with some phrases in Latin or something even.
For the fervently anti-human, yes… For the AI/Crypto/NFT scammers and for dedicated fascists and neo-nazis, they can all buy individual cruise ships (to avoid any collective action) that they independently run as corporate nation states in international waters. They can each employ their own barber to give them Marcus Aurelius or Caesar haircuts and continuously war with one another in a “first they came for” progression of self targeting their own sub ingroups until it’s just mark zuckerberg’s bodyguard (who immediately through mark’s limp body overboard as the mega yacht departed and claimed it as his own) and mussolini’s other grand kid who wasn’t photogenic enough to run for politics and grew up in the basement.
“Corporation realises people are too mad at super evil capitalism, switches its model to nicer capitalism instead”
The small cookie company falls well short of any functional definition of “corporation”.
even if its not a corpo my point still stands. not using ai should not be a feature. it should just be a given. dont celebrate companies for not using ai, scrutinize companies using ai
Yes but I think there’s a lot more grace available for “small business owner thought something was Neat and was unaware of the public sentiment” than “marketing department that answers to a Board of Directors seeks to maximize profits by cutting all possible corners”.
The person can be taught.
Chookie sounds like the name of the mascots of a BDSM book for kids.
Well it is weird, but not that weird considering there are other nonsensical names which are fully made up.
