We like to believe we are good at not letting ads influence us, or that only ‘idiots’ fall for advertising, but I honestly think we aren’t as rigorous or as clever as we imagine.

As much as I wish i could make myself consciously immune to ads I don’t believe I actually can because ads are simply insidious like that.

We might completely forget we ever saw a particular advert, yet the recognition of the brand remains somewhere buried, and that’s enough to sway a choice.