Back in the day it would always be like “prices starting at 59.99”

  • tiramichu@sh.itjust.works
    link
    fedilink
    arrow-up
    2
    ·
    43 minutes ago

    Companies realised that advertising isn’t about giving you logical basis for a purchase, it’s about seeding ideas in your brain.

    They want to make it so when you get hungry, you think of Specific Burger Joint and when you are looking for a phone you think of Specific Manufacturer

    Price isn’t in the equation, they just want that presence in your headspace to influence whatever decisions you make later down the line. Its part of why I hate ads and have eliminated them from my life everywhere I can. I don’t want companies living in my head rent-free.

  • neidu4@piefed.social
    link
    fedilink
    English
    arrow-up
    1
    ·
    edit-2
    54 minutes ago

    I still see “from somenumber” in car commercials from time to time. Maybe it’s only for products where you can’t easily go order it online, choosing between several outlets trying to undercut each other’s prices.

  • TheFogan@programming.dev
    link
    fedilink
    English
    arrow-up
    2
    ·
    3 hours ago

    Depends on the comercials, but most likely it’s that most things vary by location. Food and services they are running a national comercial when each individual store has pricing ability. Other products, probably still the pricing changes. IE lots of factors may cause them to raise or lower the price. Comercials only goal is to subtly get into your brain so you are biased towards them when you make the decision later.

  • FriendOfDeSoto@startrek.website
    link
    fedilink
    English
    arrow-up
    18
    ·
    edit-2
    4 hours ago

    Probably because they know you’ll just check on Amazon or similar. Back in the day, you had to look for a newspaper ad, get the catalogue, or visit the shop to find out. Now it’s enough to just wet whet your appetite and you’ll do the rest.

    Also, pricing has gotten more complicated this millennium. Companies like charging different prices in different areas to different people to maximise their revenue.

  • Today@lemmy.world
    link
    fedilink
    arrow-up
    3
    ·
    6 hours ago

    In tv commercials? For most things i think price varies a lot by location. Sometimes we see commercials for cars or a six flags season pass that have amounts.

  • gandalf_der_13te@feddit.org
    link
    fedilink
    arrow-up
    3
    ·
    6 hours ago

    rational thought is the most effective weapon any person can have [against the companies trying to steal your money out of your pockets with mindwashing ads] so they try to not activate it by not citing numbers.

    • Midnight Wolf@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      arrow-down
      1
      ·
      5 hours ago

      Actually, the most effective weapon is not having money, regardless of how cheap the thing may be. The fuck do you mean a double cheeseburger isn’t on the dollar menu anymore? The fuck do you mean they got rid of the dollar menu?! I’ll just get a Little Caesars $5 hot and ready pepperoni pizza then. Seriously? What about a $5 footlong…? Oh fuck off…

      Source: 🙃