According to SAG AFTRA, the deal will “enable Replica to engage SAG-AFTRA members under a fair, ethical agreement to safely create and license a digital replica of their voice. Licensed voices can be used in video game development and other interactive media projects from pre-production to final release.”
The deal reportedly includes minimum terms and the requirement for performers’ consent to use their voice for AI.
However, several prominent video game voice actors were quick to respond on X, specifically to a portion of the statement which claims the deal was approved by “affected members of the union’s voiceover performer community.”
Apex Legends voice actor Erika Ishii wrote: “Approved by… WHO exactly?? Was any one of the ‘affected members’ who signed off on this a working voice actor?”
extreeeeeme doubt. The moment an AI has to inflect emotion it really fucks it up. You’ll spend 5 hours and $200 of compute costs getting it to say “Great, thanks” sarcastically, when an actor could do it in a single take as part of doing the entire script.
Honestly I just don’t think a lot of people will care. They’ll just get used to the lower quality. AI only has to be ‘good enough to still sell’. Do you really think that gamers are the consumers that are going to be ones to fight back against it? The same consumers that have rolled over to basically every other exploitative practice ever conceived of?
at the levels we’re talking - maybe an indie studio could deliberately, stylistically, pull it off. But a AAA studio? To whom their VO budget is less than what they pay an executive. It just leaves them open to competitors making a game with good voice acting, and their own game getting panned in the press.
I think people will be bothered if the voice acting in their games sounds like it could have been done by Stephen Hawking (or with less exaggeration, like an actor doing their first reading of a script).
You aren’t up to date if you think modern AI voices sound like Stephen hawking.