Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

  • S_204@lemm.ee
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    6 months ago

    Whenever I get linked to twitter, it tries to get me to login when I just want to scan the thread… I back out everytime now.

    • teejay@lemmy.world
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      6 months ago

      Same. It loads the page where the tweet would be, then it seems like 2 popups cover it up, both about logging in. I immediately no longer care about viewing what I wanted to see, and close the window.

    • Wrench Wizard@lemmy.world
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      6 months ago

      Honestly I feel like that killed Twitter more than many other changes.

      People tell me "there’s no way he (musk) would intentionally crash his own company - it makes no sense - “he’s just terribly bad at business!”

      But is he really THAT bad? In what world could these changes be made in which he’s actively trying to improve the company? If nothing else, seeing the negative backlash, bad publicity and dropping number of users wouldn’t any sound minded business owner at least temporarily undo some of these changes?

      With any business, if you make a change that causes you to lose customers and get bad publicity… don’t you try to mitigate the damage done? Who goes balls to the wall on obviously bad decisions?

      • SoyTDI@lemmy.world
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        6 months ago

        He’s that bad at business. On Twitter, Musk has no workers to contain his bullshit or create a good public image for him. Nor does he have enough workers to keep Twitter running smoothly as it used to.

        • Wrench Wizard@lemmy.world
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          6 months ago

          My point is, look I’m a dumb white hick. I’ve never ran anything as significant as this. Just from the way the guy talks I can tell he has eons more experience than I do. His track record? Jesus Christ.

          Still, if I were him I would’ve just… stopped. Long, long ago.

          Yet he hasn’t. Admittedly, I’m a dumb fuck yet smart cookie compared to some but honestly what are the odds that with zero experience I could make better business decisions than this guy?

          Make it make sense, ya know? Explain to me like I’m 5 why he would make decisions that are so obviously detrimental to the company? What are the odds that I could give better business advice than this guy?

          Yet this is what he’s doing. He’s either purposely destroying it or has some weird master plan and I’m not sure I can be convinced otherwise tbh. We all see it, as bad as he seems to be there’s no way he doesn’t.

          • modeler@lemmy.world
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            6 months ago

            Elon sounds like he’s experienced, skilled and is approaching things from a theoretical or ethical or other grand point of view. He used to impress me with his approach on building an electric car company with full self-driving vehicles in the 2010’s. I wasn’t a full believer, but I thought he was competent and wanted Tesla to succeed.

            Then he went and bought Twitter. As a software engineer all my life, and in the startup scene, and having worked in a failed social media platform, I have some experience. Everything he’s said about Twitter is crap and everything he’s done is stupid. And the results speak for themselves.

            I’ve seen people say that Elon sounds great about things they don’t know too much about. But when the topic comes to things they do understand, Elon clearly is wrong.

            He started his career with hundreds of millions of dollars, and he bet it all on a couple of businesses be bought (he was never a founder, always a purchaser).

            Basically he’s been lucky twice (Paypal and Tesla), but each of these won 10-100x on his initial stake.

            • aesthelete@lemmy.world
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              6 months ago

              Basically he’s been lucky twice (Paypal and Tesla), but each of these won 10-100x on his initial stake.

              From what I’ve heard about his time at Paypal he really lucked out by basically being pushed out of the company with a golden parachute to ride out on.

            • dragontamer@lemmy.world
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              6 months ago

              He used to impress me with his approach on building an electric car company with full self-driving vehicles in the 2010’s. I wasn’t a full believer, but I thought he was competent and wanted Tesla to succeed.

              Elon Musk didn’t build the company.

              Elon Musk invested into the company, and then sued Martin Eberhard and Marc Tarpenning into giving him “Founder” status. When Martin Eberhard and Marc Tarpenning left the company, it all started to go to shit. Sure there’s some momentum, but by 2015+, its clear that Elon Musk’s buffoonery has taken over (ex: using Tesla money to buy his cousin’s company SolarCity) and today we have 100% Elon bullshit like Cybertruck.

              • modeler@lemmy.world
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                6 months ago

                Elon Musk didn’t build the company.

                Elon Musk invested into the company,

                That’s what I said a couple of paragraphs later

          • Ragnarok314159@sopuli.xyz
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            6 months ago

            If he was smart, he would have known his own limitations and kept the facade. People thought he was the real life Tony Stark.

            Instead, he believed all the bullshit. The actual smart people around him were replaced with sycophants. I have yet to meet one engineer that thinks highly of Elon. They might like working at SpaceX, but Elon has shown himself to be so pathetically stupid fake side projects have to be made for him to participate in so he doesn’t derail the actual work.

            Elon has also caused so many failures at Tesla. He has sunk resources into garbage that have yet to be manifest with today’s computers rather than make a good EV. His companies succeed in spite of him. He is nothing more than a slightly below average rich kid who failed upwards.

            • aesthelete@lemmy.world
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              6 months ago

              Elon has also caused so many failures at Tesla. He has sunk resources into garbage that have yet to be manifest with today’s computers rather than make a good EV.

              His explanation for removing LIDAR from self-driving cars because “people can drive with their eyes, so a camera should be good enough” is another one of those things that sounds right until you think about it for more than a half a fucking second.

          • aesthelete@lemmy.world
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            6 months ago

            It’s not a meritocracy. That’s basically all there is to it. He’s in his position by a combination of birth, dumb luck, and people thinking he sounds smart because he’s got a weird accent.

            The idea that the rich’s ranks were ever or ever would be mostly full of smart or hard working people that “earned it” or “deserve it” is just a giant bunch of rich people propaganda that the masses devoured…bigly.

    • Anafabula@discuss.tchncs.de
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      You can view threads without logging in? I haven’t been able see replies/parent posts in months.

      Except with Nitter, but that had to shut down too.

  • DrunkDragon@lemmy.world
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    I used to be really active on Twitter. Everyone was there: my friends, people in my industry, people involved in my hobbies. When Musk bought it out everyone left. I tried to follow them to Bluesky and Mastodon but they mostly just quit posting. Between that and Reddit falling apart I don’t often use social media anymore.

    • Adderbox76@lemmy.ca
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      Yeah. Same. I moved to Mastodon, and then ended up getting my invite to Bluesky (two weeks before it opened to everyone…thanks Jack Dorsey…real helpful…). But no one is there. Mastodon has mostly tech and open source. Bluesky is…well…nothing that I can tell.

      Unquestionably the winner of Twitter’s fall was TikTok, when suddenly everyone including politicians started making accounts/posts. Which is likely a large part of the push to get it banned in the US. Because it’s taking away users/advertisers from good ol’ 'murican tech businesses owned by south african diamond mine nepo babies.

      • halva@discuss.tchncs.de
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        6 months ago

        Mastodon has mostly tech and open source. Bluesky is…well…nothing that I can tell.

        depends on your instance and social circle, i maintain a total lack of that in mine

  • rsuri@lemmy.world
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    I’m actually glad to see what’s been happening to Twitter because as much as it was started with good intentions and used to be a positive force for tech, it was also fundamentally flawed social media model. The basic problem was that only positive reactions were allowed - like, retweet, follow. This is NOT the town square, where you can get any reaction. It’s more akin to a dictator’s rally, where you’re only allowed to clap and booing is not allowed. So it’s no surprise that over time, it led to filter bubbles and the spread of mass delusions. Because you could say the craziest or most depraved thing, and all you’d hear is applause.

    • This is fine🔥🐶☕🔥@lemmy.world
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      The basic problem was that only positive reactions were allowed - like, retweet, follow

      Idk if I would call retweeting positive reaction, especially when that retweet is ‘look at this fucking moron’.

      • WarlordSdocy@lemmy.world
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        6 months ago

        Yeah I think if anything twitter is a lesson in how even if you try to give users only positive ways to interact they will find ways to use them to interact negatively. Whether that be quote retweeting or ratioing.

            • radicalautonomy@lemmy.world
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              My point was that a laugh react is meant to be a positive interaction (what you said was funny, and I enjoyed your contribution) but has been co-opted as a negative reaction (I’m laughing at what a willfully ignorant idiot you are) because FB only wanted to provide users with positive ways to react. My concern wasn’t the level of negativity, only to provide the person to whom I was replying with a other example.

              • whereisk@lemmy.world
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                6 months ago

                I think that was clear, my further comment was to highlight how far off (maybe), FB’s implementation intent has been from the way people are now using it.

                Yes, in a joke or funny post the laugh emoji is used as intended. But in a more serious announcement it is the equivalent of mocking disgust, hence more emotionally devastating than a thumbs down.

                Eg say someone posts a somber poem about their late father - a laughing emoji is saying “fuck you, I laugh at your pain or your shitty poem or the memory of your dad”.

                The only question is, why, now that they’ve seen how it’s used don’t they let people disallow certain reactions. I’m assuming because emotional distress is more addictive…

    • HarkMahlberg@kbin.social
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      I would say that the “positive vibes only” trait is part of it, but the far bigger problem was the character limit. Even when it was double from 140 to 280, that still doesn’t not leave room for nuanced opinions. And then, the least nuanced opinions also become the most easily spreadable. Both traits really reward our worst instincts.

    • SpaceCowboy@lemmy.ca
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      Yeah I’ve always thought of it as a “build your own cult” toolkit. On Twitter you too can try your hand at being a cult leader with followers that agree with everything you say.

  • selokichtli@lemmy.ml
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    Weird. I’ve never seen Twitter more hostile to visitors and potential new users. And if you happen to register to a new account you will be welcomed by even more hostility from trolls and seasoned users. It’s just a terrible experience.

    • Corkyskog@sh.itjust.works
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      I noticed that as well. Every once in a while there will be a link to something interesting om Twitter, but you only get basically a screenshot. If you try and do any other viewing you immediately get pushed for sign in.

  • Kilorat@lemmy.world
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    6 months ago

    Elon was right when he said history will remember who killed Twitter, but we disagree on who

    • hOrni@lemmy.world
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      People acting as if twitter is something important. And killing it is meaningful. In Europe we don’t use it. Literally. I’m Polish, I never had a twitter account and don’t know anybody who has. The whole twitter/musk debacle is a war over nothing.

      • forgeddit@sopuli.xyz
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        Just because it’s not popular in your social bubble in Europe doesn’t mean it’s not important. I’m European, and I found it very useful during e.g. COVID or the start of the European invasion. (Ukraine*)

        Of course there were problems with fake accounts back then, but it was still the best platform for curated expert feeds if you followed the right people.

        It’s not the same anymore, many of the experts have left and especially the feeds don’t have the replies of other verified e.g. scientists. Similar to Reddit, but probably even worse/more noticeable.

  • SomeGuy69@lemmy.world
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    6 months ago

    For Twitter I’m apparently also a turbo user, as I get loading errors every day, after opening a few tabs quickly. Then it takes a while before I’m unblocked. Before Elon bought Twitter this never happened.

  • books@lemmy.world
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    6 months ago

    Eh I’ve been reading this headline forever.

    Call me when it’s Myspace.

  • SpeedLimit55@lemmy.world
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    6 months ago

    Of course engagement is down, nobody wants to post anymore when most replies are spambot nonsense and cheech and chong gummies ads. It is still the best place for breaking sports news and my feed is highly curated to only see what I want.

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    6 months ago

    I need someone to tell me why Musk won’t be a huge buyer of DWAC when it opens. How much of Truth Social would he need to get it merged with Twitter, which would get Trump back on the platform. Musk gets to help out the psycho conservative right and he gets to help himself.

    • SpaceCowboy@lemmy.ca
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      It would get attention, but can that attention be translated into ad revenue? So it doesn’t really help Musk out, and would be a bad move. So it seems like a stupid thing to do. So he’ll probably do it.

      • dynamojoe@lemmy.world
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        Trump is a meta-generator; there are articles critical of the articles critical of his coverage. Anyone could sell ads under a Trump tweet. How many real people joined Truth Social just to follow Trump, and more just to be able to see what the orange bastard spewed? There’s a reason pre-Musk Twitter bent over backwards to keep the shit-flinging orangutan on their platform.

        If Musk does nothing, Twitter dies in a slow spiral. He has to do something. What better way than to get a guy who people can’t stop paying attention to, a frontrunner in an election season? The man gets clicks. If he’s already dropped $44B on Twitter, what’s another billion or two to save its life while simultaneously propping up his political choice, triggering the libs, and writing the loss off of his taxes?

        • SpaceCowboy@lemmy.ca
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          6 months ago

          Imagine Trump posts something about “killing immigrant vermin” and there’s a Nike swish with the slogan “Just Do It” beside it.

          How much money do you think advertisers will pay when this is a possibility?

          You’re thinking solely in terms of getting attention. And yeah no doubt Trump being on Twitter would get attention. The question is how do you turn that attention into revenue?

          If he’s already dropped $44B on Twitter, what’s another billion or two to save its life while simultaneously propping up his political choice, triggering the libs, and writing the loss off of his taxes?

          You’ve jumped to the conclusion that this will save Twitter. The problem is that this will get attention (which actually costs money in bandwidth) without a clear way to make money off of it. So he’d be spending billions on something that would not get him back into the good graces of advertisers and probably cement the inevitable destruction of twitter, not save it.

          Like I say, it’s Elon Musk so the fact that it’s a bad move means he might actually do it.