Summary
Anna Tollison has filed a class action lawsuit against Subway, claiming its Steak & Cheese sandwich is falsely advertised to appear as if it contains 200% more meat than it actually does.
Tollison alleges that Subway’s misleading advertising causes consumers to overpay, which is concerning due to inflation.
Her lawyer said that while such cases often face dismissal, if this one proceeds, it could lead to compensation and class certification, allowing affected customers to seek refunds for the alleged misrepresentation.
Not defending Subway, but food advertisement / photography uses all sorts of dirty tricks to make it look more appealing. What’s photographed may not even be edible.
It’s possible the amount of meat is the same in the photo but just shoved and piled up on the side to look like more.
Example: https://shotkit.com/food-photography-secrets-revealed/
That said, advertisements should be forced to accurately represent what you’ll be served and not an idealized version of it.
In most other countries outside the US they are forced to be honest. It’s still an idealised version, but you wouldn’t be able to get away with showing double meat in Europe.
When I was a kid, HBO did a special for kids about deceptive advertising practices- imagine that today. They did a whole segment on food photography and showed people doing things like making ice cream out of vegetable shortening and food coloring. The whole thing fascinated me.
Edit: Found it! https://www.youtube.com/watch?v=LaVM2XG4wvE Apparently it was originally a Consumer Reports thing and this is the VHS version. But I saw it on HBO and HBO made a big deal out of it at the time.
Damn… it’s amazing how well I remember this despite not having seen it since probably 1990.
We had a curriculum in school identifying different types of propaganda in advertising. They had us bring in ads from magazines and sort through how they were trying to sell us things. Likewise, I can’t imagine that still being taught today. Seems like it would be one of the first casualties of the modern American way of defunding education.
We learned things a long those lines a couple times when I was in highschool not that long ago, but I also went to a weird highschool so I’m not sure how much that generalizes
Whats a magazine?
It’s like a disposable book, with ads.
So they used to just throw Kindles in the trash?!
If I recall, the rule in the US is that the primary food being advertised must be real food, so cereal might have glue instead of milk, because you’re not selling the milk. But you can prop it up and cherry-pick as much as you like.
You could style the meat in your sub to look like the ad… but you’d probably find that you have to stack it all up at the edge.
Even with that reasoning, at some point you’ve gone way too far into fraud. This may be it: it doesn’t look possible to make the actual meat look anything like the marketing photo.