Pornhub’s parent company is changing its name to total nonsense::MindGeek, the parent company of Pornhub and other adult entertainment websites is changing its name to Aylo as it looks to get a “fresh start.”

  • Vlyn@lemmy.zip
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    1 year ago

    With “total nonsense” I expected something like ZyAbct328 or some crap, like a name you can barely find to stay under the radar.

    But Aylo? Wtf is The Verge doing?

    Aylo is only “nonsense” because you’re not used to it. What about Sony? Nike? Lego? Cisco? Adobe? …

    • fristislurper@feddit.nl
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      1 year ago

      Just because I was curious: Sony comes from sonos, sound in Latin. Nike is the Roman Greek God of victory. Lego is is a Danish abreviation for “play well”. Cisco comes from San Fransisco. Adobe is the name of a Creek near the founders house.

      • Vlyn@lemmy.zip
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        1 year ago

        Of course they have origins, but that is pretty much true of any name. If I look up “Aylo” I find:

        A user from Morocco says the name Aylo is of Portuguese origin and means “someone who’s easily attached to someone”.
        A submission from New York, U.S. says the name Aylo means “One who sees seeds” and is of African origin.
        A user from Canada says the name Aylo means “Loving”

        • Tangent5280@lemmy.world
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          1 year ago

          Lmao at ‘One who sees seeds’ Anybody on pornhub is sure to see lots and lots of ‘man seed’

      • TheRealKuni@lemmy.world
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        1 year ago

        Nike is the Roman god of victory.

        To be pedantic, Victoria is the Roman version. Nike (Νίκη) is the Greek version of the goddess.

    • Plopp@lemmy.world
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      1 year ago

      Had it been called ZyAbct328 people would think you’re working for one of Elon’s kids.

    • Echo Dot@feddit.uk
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      1 year ago

      Aylo sounds like the name of the finance company. It is boring and generic in that it doesn’t really mean anything. The perfect name.

      Where is MindGeek always makes me think of a manufacturer of cheap crappy toys, like novelty mugs that change colour when you pour hot liquid in them and small remote control cars that stick to the ceiling. You know the kind of tat that’s always been sold off in the centre aisles of shopping malls.

      • themeatbridge@lemmy.world
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        1 year ago

        You’re thinking of ThinkGeek which was an online store that used to sell all that stuff, but they couldn’t compete with Amazon.

        • Echo Dot@feddit.uk
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          1 year ago

          That’s probably why I’m associating the name but I know they are different companies.

  • XPost3000@lemmy.ml
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    1 year ago

    They’re changing their name to “Aylo”, not literal “Total Nonsense” and that makes me sad

  • db2@sopuli.xyz
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    1 year ago

    Makes more sense than creating a parent company out of whole cloth and calling it Alphabet.

  • Potatos_are_not_friends@lemmy.world
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    1 year ago

    It’ll be hard to hire engineers, managers, and office workers if they said they worked at Pornhub. But if they worked for mindgeek (or Aylo), it’s understood.

    People think it’s all about dicks and orgies at pornhub but imagine the technical requirements serving millions of videos to visitors a day? There’s so much tech behind the scenes that even YouTube started stealing features.

    • Echo Dot@feddit.uk
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      1 year ago

      They actually have a really interesting GitHub. And they contribute a lot to open source projects.

      Although the actual company side is kind of dodgy and they do some pretty awful things.

    • Buddahriffic@lemmy.world
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      1 year ago

      Yeah, it’s incredible that the workers there find the time to get the technical stuff done and still make it to the afternoon orgy. Any company that has the opportunity to hire a former pornhub worker should jump on themthe opportunity.

  • clearedtoland@lemmy.world
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    1 year ago

    I don’t know a thing about adult industry financing but are there investors? Are the moneybags telling them to clean up their image?

    • inspxtr@lemmy.world
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      1 year ago

      seriously, how bad must it be to change name to clean up their image? We all expect this industry is controversial.

      The only recent thing I remember about Pornhub is the current blocking in certain states as protest to the age verification requirement. That seems like a plus in my book that they stand up for privacy and internet use. Changing the name seems like it might dilute their stance.

    • gatton@reddthat.com
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      I keep trying to upvote comments lol. I’ll get use to it. Yes whatever. I feel this is like Google’s parent company becoming Alphabet. I don’t care and it doesn’t make any difference to my day to day usage. I’m pretty sure I learned just today that the company is Mindgeek.

  • AFaithfulNihilist@lemmy.world
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    1 year ago

    These kind of rebranding moves serve a specific purpose. They announced to the marketing universe a change of name and in turn the marketing universe adopts this new name thus pushing out the old name from relevance in search results or news articles.

    This serves the goals of the marketing universe by being fresh and marketable, and serves the needs of the business by allowing them to shed their reputation like a cast-off skin.

    The general public loses out because information is now fractured and the continuity is broken.

  • Margot Robbie@lemm.ee
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    1 year ago

    Everybody is still going to know it’s them, and I don’t think they can get respectable engineers to work for them. There really isn’t any prestige in working there.

    They should at least expanded to have another site up for general SFW video content to compete with youtube and produce originals, since they clearly have the tech for it.

    • Maple Engineer@lemmy.world
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      1 year ago

      I had a meeting with MindGeek. Beautiful building, lots of great people. I’m not sure that your personal prejudices reflect the reality of the situation.

      • Margot Robbie@lemm.ee
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        1 year ago

        It’s not a personal prejudice, I personally have no problem with the people there since I don’t even work in the same field, and I thought their video tech is great even though their content isn’t my thing.

        It’s the sentiment I’ve heard from the tech people I know from big tech that they would never even consider working for Mindgeek no matter how much they pay, because they REALLY don’t want to be associated with working for PornHub.

        • Maple Engineer@lemmy.world
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          1 year ago

          Dude, that’s akin to, “I wouldn’t touch her with a 10 foot pole” when you know full well they would touch her with a 4.5" penis.

          They have great tech and are well funded.

            • Margot Robbie@lemm.ee
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              1 year ago

              Looks like my previous info was a bit out of date, but that’s further proof of my point that that they couldn’t get great tech talent to work for them.

  • fubo@lemmy.world
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    1 year ago

    Aylo, rhymes with “heyo”, as in what you say after making a lewd joke.

    “Your Mom changed her name to Aylo … Heyo!”