I’d pronounce it Graphics Interchange Format Friend

anything besides the peanut butter pronunciation sounds weird

I suppose I would pronounce it like, “Giff”.

Exactly how it’s spelled.

I would pronounce it as stupid long horses.

Probably like the peanut butter, because I wouldn’t want it to be confused with my gorilla with the name spelled the same way, but pronounced with a hard ‘g’ sound.

I would pronounce it with a Ezh (Ʒ) (the sound in pleasure), as that’s the sound we use to pronounce it in my language.

I would rather nickname it 'raff

I’d rather nickname it Jeff. Jeff Bezos.

Giff with a hard g.

Yes there are many examples of soft g before i, like gist. But English orthography isn’t self-consistent, so ultimately all these arguments become reductio ad absurdam.

G in GIF stands for Graphics. Period.

I agree that g for graphics isn’t a terribly good argument one way or another. But the reductio ad absurdam part is the more important bit. All language, ultimately, is arbitrary, with successful information exchange being the only measure that really matters. It’s especially so for something like GIF that occurs far more often in text than speech.

I’d quit using nicknames because of my lack of creativity and style

I would pronounce it Harold

I think I see where you’re going with this…

Giff, the double f means hard g to me. Whereas the single f in gif demands a soft g.

“Giraffe” etymologistically speaking has roots in the Middle East, giving it a “je” sound: jarraf, zarafa, et al

So if it’s “Giff” like “giraffe” - /dʒɪf/ - soft g like “George”. If it’s named after someone with a name like Kathy Lee Gifford, then hard G.