Unity has changed its pricing model, and game developers are pissed off::Unity has announced that starting on January 1st, 2024, it will implement a new pricing model that will charge developers based on how many times a game was installed.

  • Humanius@lemmy.world
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    1 year ago

    From what I understand this change will retroactively apply to games released in the past as well. I think that’s a rather scummy move on Unity’s part. “I’ve altered the deal. Pray I don’t alter it further.”

    And it’s not like game devs have been using a free product. They already pay for it through expensive licenses per developer.

    If the justification on Unity’s part is true, that for each install of a Unity game the runtime environment needs to be downloaded from their servers, then maybe they should look into fixing that rather than nickle and diming their customers for each individual install (customers in this case being the game developers)

    • MotoAsh@lemmy.world
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      1 year ago

      By why fix a problem when you can just charge more for a solution!? Jeeze it’s like you’ve never done a capitalism before.

      • Humanius@lemmy.world
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        1 year ago

        I’m no legal expert, and I have no familiarity with Unity’s licensing terms. So I didn’t want to outright call what they are doing illegal.
        For all I know they did technically have a clause in their licensing agreement that allows them to do this. But that wouldn’t make it any less of a scum move imo.

        It’ll be interesting to see what the lawyers will make of this.

    • Elderos@lemmings.world
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      1 year ago

      Nothing is downloaded from Unity servers. This is an attempt at recouping money from developers making over 1M per year.

      • MotoAsh@lemmy.world
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        1 year ago

        It’s not recouping if they were never owed it… This is a shakedown, pure and simple.

        • Elderos@lemmings.world
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          1 year ago

          This is not the point I was trying to make. Replace “recoup” by whatever term you see fit I don’t think they are owed this money either. They are trying to cut on their quaterly losses tho, which are massives.

    • orizuru@lemmy.sdf.org
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      1 year ago

      According to the article, it’s not retroactively charged, but still bad if your game is about to come out and you haven’t accounted for this.

  • Dasnap@lemmy.world
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    1 year ago

    They expect Game Pass titles to have their bill footed by Microsoft.

    There’s kicking the nest, and then there’s kicking the fucking queen bee.

    • gnutrino@programming.dev
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      1 year ago

      Honestly the most credible theory I can come up with for why Unity is doing this is that it’s an attempt to force MS to acquire them to stop the effect this BS will have on gamepass and C#

      • NOT_RICK@lemmy.world
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        1 year ago

        Microsoft isn’t in a position to acquire any other significant gaming companies in the near term, imo.

        • mosiacmango@lemm.ee
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          1 year ago

          Yeah, Microsoft isn’t going to blow up its shaky, but actual money maker Activision deal for a loser like Unity.

      • RoverRacecar@lemmy.world
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        1 year ago

        That’s actually an interesting theory, I don’t believe it, but would be cool. Feel like Microsoft would have enough backing too off against Epic.

        Though, they are funding o3de right now.

  • chakan2@lemmy.world
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    1 year ago

    I don’t get it…Unity just forced the entire development community to use Unreal. The pricing structure isn’t even close between the two.

    At 200k downloads at 1$ a pop, unreal is still free…Unity is $40k.

    • brlemworld@lemmy.world
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      1 year ago

      That’s a 20% cut…on top of Apple/Google’s 30% cut. You only get 50% of the sticker price. That’s fucking criminal.

  • Walop@sopuli.xyz
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    1 year ago

    Can’t wait an indie developer to go bankrupt because the super secret algorithm counted updates as new installations and the developer gets billed multiple times for their whole player base.

    • SuperDuper@lemmy.world
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      1 year ago

      Or a rival developer, troll, corporation, etc just runs a script to uninstall/reinstall someone else’s game over and over and over again costing them an insane amount of money.

      • grinde@programming.dev
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        1 year ago

        Why bother actually installing? Just use a packet sniffer to find the data being sent to Unity and replay it in a loop. You could probably hit somewhere in the range of 100k-1M “installs” per minute.

  • AutoTL;DR@lemmings.worldB
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    1 year ago

    This is the best summary I could come up with:


    Popular video game engine Unity is making big changes to its pricing structure that’s causing confusion and anger among developers.

    “We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user,” the company shared on its blog.

    Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share.”

    Additionally, there’s the concern that malicious actors could use this information to run up charges by continuously downloading and redownloading games as a form of protest or griefing.

    All those fears were seemingly confirmed when Stephen Totilo of Axios tweeted that Unity stated it would indeed charge a developer each time a game was redownloaded or downloaded to different devices.

    An additional tweet from Totilo stated that Unity would implement fraud detection tools and allow developers to report potential cases of abuse.


    The original article contains 989 words, the summary contains 153 words. Saved 85%. I’m a bot and I’m open source!

  • anlumo@lemmy.world
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    1 year ago

    Well, glad that I switched away from Unity in 2016. The competition by the Unreal Engine caused some really weird business decisions back then.