Fascism doesn’t allow corporate push back. Fascists adopt whatever they think will get populist support then force it into the market. They dont care about real action, only the appearance of action, which pleases their populist voters. Which is why rolling over to stupid shit like removing “DEI” verbiage is the smart choice in the short and long run for any business.

Pushing back when the business doesn’t have support only makes their image worse. Costco is the exception and not the rule.