Not once, even when I was a little kid, have I been convinced to want a product more because of an ad like that. People know about McDonald’s, they know about Coca-Cola, they know about Hilton, they know about Disney+, the only real reason they have to advertise is to tell us about their new products that some of them have once in a while, or a deal of some kind. I can understand Dreamworks advertising a new movie for about a week, after that, the public probably knows. Same thing for Chick-Fil-A’s new sandwiches and whatnot. But they never stop. They go for a month and a half, two even. Other brands, like Marriott, nothing’s changed. We know that we can buy a hotel room and get free breakfast, we know, we’ll pay for it if/when we need it, but we’re not getting a room just for the “experience”. These ads must be working, they’ve been dumping money into them for over a century at this point, maybe I’m just too autistic to understand how.
It’s not about convincing people to buy the product. It’s about keeping the brand in the public consciousness. For example, they want Coca-Cola to be synonymous with carbonated soft drinks, so that when you want to buy a soda, the first option you think of is Coke, and not Pepsi or some other brand.
It’s very much this. They aren’t trying to introduce you to this thing that’s been an institution for longer then any of us have been alive. They’re advertising to take up the limited realestate in our conscious minds.
Not once, even when I was a little kid, have I been convinced to want a product more because of an ad like that. People know about McDonald’s, they know about Coca-Cola, they know about Hilton, they know about Disney+, the only real reason they have to advertise is to tell us about their new products that some of them have once in a while, or a deal of some kind. I can understand Dreamworks advertising a new movie for about a week, after that, the public probably knows. Same thing for Chick-Fil-A’s new sandwiches and whatnot. But they never stop. They go for a month and a half, two even. Other brands, like Marriott, nothing’s changed. We know that we can buy a hotel room and get free breakfast, we know, we’ll pay for it if/when we need it, but we’re not getting a room just for the “experience”. These ads must be working, they’ve been dumping money into them for over a century at this point, maybe I’m just too autistic to understand how.
It’s not about convincing people to buy the product. It’s about keeping the brand in the public consciousness. For example, they want Coca-Cola to be synonymous with carbonated soft drinks, so that when you want to buy a soda, the first option you think of is Coke, and not Pepsi or some other brand.
It’s very much this. They aren’t trying to introduce you to this thing that’s been an institution for longer then any of us have been alive. They’re advertising to take up the limited realestate in our conscious minds.
If I were a crackpot theorist, which I am not but I dabble, I would say I wouldn’t be surprised if ads serve as a medium of population control.