Marketing is more than just advertising and promoting though. Marketing is an integral part of a business. If you research what your target audience likes, that’s marketing. Researching where you should sell your products, marketing. Focus group testing, marketing. What price you should sell, marketing. Even if a business doesn’t have a marketing department they still engage in marketing.
I’m an engineer on a team that designs new products and fixes old ones. I’m happy to joke about the advertising & sales departments being the dark side of marketing, but when it comes to creating a product that is useful for our end-users, other facets of marketing are absolutely essential. The ideal, after all, is to have whatever ticket I am working on be traceable back to a customer need.
Heck, the product is pretty niche so even when I am chatting with our service technician about whatever crazy stuff customers are seeing & doing in the field, you could justify calling that marketing. It’s customer information making its way to future design decisions, even if that decision is actually being made by an engineer rather than the Product Manager.
Marketing is more than just advertising and promoting though. Marketing is an integral part of a business. If you research what your target audience likes, that’s marketing. Researching where you should sell your products, marketing. Focus group testing, marketing. What price you should sell, marketing. Even if a business doesn’t have a marketing department they still engage in marketing.
Yeah, it’s a very broad umbrella term.
I’m an engineer on a team that designs new products and fixes old ones. I’m happy to joke about the advertising & sales departments being the dark side of marketing, but when it comes to creating a product that is useful for our end-users, other facets of marketing are absolutely essential. The ideal, after all, is to have whatever ticket I am working on be traceable back to a customer need.
Heck, the product is pretty niche so even when I am chatting with our service technician about whatever crazy stuff customers are seeing & doing in the field, you could justify calling that marketing. It’s customer information making its way to future design decisions, even if that decision is actually being made by an engineer rather than the Product Manager.