Apple held talks with DuckDuckGo to replace Alphabet's Google as the default search engine for the private mode on Apple's Safari browser, the Bloomberg News reported on Wednesday, citing people familiar with the discussions.
If the goodwill they garner from that makes APPL go up because it matches the privacy expectation they are branding themselves with, they might be making even more money anyway.
Could be that Apple will acquire DuckDuckGo.
A little hasty to presume it I suppose, but Apple has to wonder how much money they are leaving on the table by taking Google’s payments. If Google will pay them more than $9 billion/year just to be default—what does that say about how profitable Apple’s absolutely huge and locked-in base can be?
Edit: I googled it. There is no source, basically just a guy claiming that would be logical for them to do but his timeframe is already proven wrong and Apple hasn’t announced anything.
There is a big anti trust case against Google right now and this arrangement with apple is one of the topics of interest. If Google loses they could be forced to stop paying.
Doesn’t Google pay billions to Apple for the top spot? Why would they want to lose that stream of free cash?
If the goodwill they garner from that makes APPL go up because it matches the privacy expectation they are branding themselves with, they might be making even more money anyway.
Exactly. They are trying to win the privacy game, so a small sacrifice now could turn to be quite profitable.
To harm a competitors stock prices more than they are paying out
Could be that Apple will acquire DuckDuckGo. A little hasty to presume it I suppose, but Apple has to wonder how much money they are leaving on the table by taking Google’s payments. If Google will pay them more than $9 billion/year just to be default—what does that say about how profitable Apple’s absolutely huge and locked-in base can be?
Could apple be using the press as part of their bargaining strategy with google over the default search engine fee?
Only always
How is Apple going to monetize DuckDuckGo to make up for that $9 billion, without compromising their other efforts w/r/t user and data privacy?
How much do they monetize Apple Maps for? Sometimes companies just buy something to be a service supporting the thing they actually sell.
Rhey are going to sell ads on Apple maps.
Source?
Edit: I googled it. There is no source, basically just a guy claiming that would be logical for them to do but his timeframe is already proven wrong and Apple hasn’t announced anything.
I think the appropriate word here is marketing. There’s no real privacy in an Apple device.
A Washington post article I was reading yesterday said google pays apple $19 billion this year to be the default browser on iPhones.
There is a big anti trust case against Google right now and this arrangement with apple is one of the topics of interest. If Google loses they could be forced to stop paying.
Who says they’re not negotiating a larger stream of cash?
With DuckDuckGo?
No, with Google. If Google pay Apple more, they might be more willing to overlook the reasons they’re looking to switch.
This whole thing is just negotiation theater. Apple never intents to switch.
Yes exactly. They just want to adjust the price.