We like to believe we are good at not letting ads influence us, or that only ‘idiots’ fall for advertising, but I honestly think we aren’t as rigorous or as clever as we imagine.
As much as I wish i could make myself consciously immune to ads I don’t believe I actually can because ads are simply insidious like that.
We might completely forget we ever saw a particular advert, yet the recognition of the brand remains somewhere buried, and that’s enough to sway a choice.
The only presence ads get in my mind is what to avoid.
We like to believe we are good at not letting ads influence us, or that only ‘idiots’ fall for advertising, but I honestly think we aren’t as rigorous or as clever as we imagine.
As much as I wish i could make myself consciously immune to ads I don’t believe I actually can because ads are simply insidious like that.
We might completely forget we ever saw a particular advert, yet the recognition of the brand remains somewhere buried, and that’s enough to sway a choice.