I’m sure that the new Saudi owners and Jared Kushner will be looking into hacking up human developer cost by any means necessary.
Then let’s hope that AI will pay to play it.
You laugh, but AI is a pretty good fit for EA. Repeatedly churning out new iterations of the same exact thing over and over every year, with the roster changed and the art fucked about with a tiny irrelevant amount? Yup
maybe we’'ll get lucky and they’ll burn out so hard they have to sell the titanfall, mass effect, and dragon age IPs to companies who won’t fuck them up.
Honestly, I wouldn’t change a thing. They’re going to gut EA for a money laundering scheme of epic proportions and it finally happened to a company that fucking deserves it.
Christ, couldn’t they start with something like Sinclair or Google instead?
Sinclair is part of their machine and Google is too big.
I hope they bankrupt and rest in their own shit
Battlefield 6 is fucked.
Oh no they bought the hype
HAHAHAHAHAHA!
Hmmmm, I did think you could not make EA worse. But it seems like they are going to give it a go.
I keep forgetting that this stupid AI bubble hasn’t popped yet and I’m always surprised someone is trying to add it to their business
“I keep catching myself in this uncanny loop — expecting the so-called ‘AI moment’ to have fizzled out, only to realize the bubble hasn’t just not popped, it’s still inflating. You didn’t just add AI to your business plan, you pivoted your entire narrative to center on it — because in 2025, apparently, no pitch deck is complete without a sprinkle of machine learning magic. Every time I see it, I’m not just surprised, I’m re-surprised — like déjà vu, but powered by buzzwords and venture capital fumes.”
edit: the above is the same comment I replied to, but run through an AI to sound more like an AI wrote it.
Ed Zitron writes some fantastic pieces regarding exactly this.
More ed more ed!
Only person with a damn brain writing articles. Cant wait for this trash bubble to pop.
Oh no ha ha oh no no noooo.
You fuckers are going under. None of us are buying your shit-- especially if it’s all AI generated shit.
None of us… on Lemmy. Normal people don’t care, they’ll be making as much money as ever.
Guaranteed years from now, tons of people still buy madden and have no idea EA was ever sold. Honestly, even if they did know, im sure most will still buy it.
If they do it right, you won’t know what parts are AI. There’s a shit ton of work that goes on that users have no fucking clue about and would never know. AI isn’t just for obvious user facing content.
Sure but AI isn’t that good yet.
It isn’t good at anything but it’s useful for a bunch of stuff. AI won’t take over anyone’s entire role yet but will assist in tasks for existing roles. It’s already being integrated into workflows and processes. All those interactions are being recorded and that record is what teaches AI how to do the tasks and eventually the role itself. It’s isn’t if, it’s when.
God, every new things i hear from this is worse and WORSE.
For me it’s not. Don’t get me wrong, I hate AI.
But also, I don’t buy games from EA for the past 10 years.
So all I’m hearing is that the Madden series will either be sold off, or die.
I only bought every few years. Because really, why buy 2013 when you have 2012? Buuuuut, you can justify buying 2017, when all you have is 2012.
I think that was the first Madden game I bought where it didn’t have a season mode.
I do not give a FUUUUUCK about franchise mode. I don’t care about running a team. I don’t care about controlling an individual player from high school to NFL. I don’t care about designing plays. I don’t care about roster trades.
I don’t even know the names of the players. I don’t know what a nickle or dime is. I just know this play is a passing play, and I can either throw to L1, or X. Then I let the play develop, and see who’s open.
All I want to do is play 16 games, and if we make it, the playoffs. Once we either win or don’t win the superbowl, the game is over for me.
Literally the only 2 modes I give a flying fuck about are exhibition and season. Don’t know don’t care what player packs are, or elite cards, or any of this XP bullshit. I do not give one flying fuck.
But let the guy run, and I press the button, and he throws the ball. Then if he catches it, let me run with it.
And they took away the part of the game I spend 80% of my time in. So I took away any sales I gave them since.
Actually, shit, this is impressive.
I think you just explained how football is played to me in a way I can actually understand!
Thanks for that.
See, the thing is, the guy with the ball? He’s the one with the ball.
And the guy with the ball??? Well he’s the one with the ball!!! And as we all know, the guy who’s playing with his balls, is the one who controls EVERYTHING!!! So you can’t just give the ball to just anyone. I mean my god! What if you try to give the ball to some guy who’s not ready to run??? You don’t see Brady throwing a football to Stephen Hawking!!! You know why??? Because he’s dead! And also because he can’t run…because, again, he’s dead. Dead people can’t run.
I’m honestly baffled why Usain Bolt never played football. Imagine giving that guy the ball and telling him “your job…is to RUN!!!”
Wasted oppertunity is what that is! Yeah, sure, he competed in the olympics. But just imagine if he made the Cleveland Browns into a winning team! He’d be the highest paid athlete EVER!!!
People would say “You won the BROWNS a championship??? Holy fuck! Lets get you on a box of Wheaties!”
I mean…right?
This going to be a total venture capitalist play. It was already set that the fifty billion dollar acquisition was also going to be placing EA in like twenty billion in debts. They’ll flood it with more debts, piece the IP’s all out, legal launder the money, and take ea into bankruptcy.
EA is dead.
I hope they sell spore to a better company
yeah, good riddance. As long as ubisoft doesn’t suck up the bigger ips it can only get better
It will do the opposite. More costs and less profit.
