If “everyone will be using AI” and it’s not a bad thing, then these big companies should wear it as a badge of honor. The rest of us will buy accordingly.
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“The people who advocate for AI” are literally running around claiming that AI is Jesus and it is sacrilege to stand against it.
And by literally, I mean Peter Thiel is giving talks actually claiming this. This is not an exaggeration, this is not hyperbole.
They are trying to recruit techno-cultists.
I think the grey area is what if you’re an indie dev and did the entire story line and artwork yourself, but have the ai handle more complex coding.
It is to our eyes entirely original but used AI. Where do you draw the line?
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I definitely agree but I think that case would still get caught in the steam AI usage badge?
That’s somewhat acceptable. The ideal use of AI is as a crutch - and I mean that literally. A tool that multiplies and supports your effort, but does not replace your effort or remove the need for it.
How does this model collapse thing still get spread around? It’s not true. Synthetic data has actually helped bots get smarter, not dumber. And if you think that all Gemini3 does is recycle idk what to tell you
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I stopped reading when you said according to me and then produced a wall of text of shit I never said.
Synthetic data is massively helpful. You can look it up. This is a myth.
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They don’t need to court developers, they need to court consumers. The games will be sold wherever people are buying.
Consumers have already decided mobile gambling slop is the most successful investment in the gaming industry. I don‘t trust consumers to know what‘s best for them.
I think the studies showing how certain minds can be targeted and manipulated by dark gambling patterns made me think differently about gambling. I’m less likely to blame the victims now - in many ways it can be difficult or near-impossible for them to control those impulses. I’d at least like lootbox gambling slop to be regulated the same as casinos.
Look how popular fantasy sports is now. It’s basically just the casino industry seeking out new avenues to cheat the definition of “Playing odds to win cash”.
consumers
This is very much a pet peeve, but be careful about how you use “consumer” versus “customer”. They each imply completely different power dynamics.
It’s very much consumer these days, people buy literally anything marketed to them.
Then you should hold yourself to higher standards than “people”.
I like to think I hold myself to a higher standard or at least just a standard. General consumption, I’m not sure, but for video games, people standards have dropped significantly, the masses accept a lot of bullshit and even defend it.
The ethics and utility (or lack thereof) of AI is an important discussion in it’s own right. In terms of Steam though, I really don’t think it’s relevant. Players want the disclosures, that’s it, that’s all that should really matter. Am I missing some nuance here?
The nuance is that Tim doesn’t give a shit what players want, him and his cronies don’t want it because it’s harder to convince someone to play AI slop when they know it’s AI slop before they even try it 😂
They want it? I don’t know, the review score of Black Ops 7 begs to differ.
Personally I’ll give money to a hard working indie dev that may use AI to help in their work spiradically over a big company shoving AI in everything to replace workers.
Perhaps they meant players want AI disclosures.
Oh yes that is what I meant. Edited for clarity.
Thanks, I thought it meant people want AI slop garbage 🤣
I posted this in another comment but I think the nuance is really in what did they use the AI for. Are they using Claude code for the programming but did the entire artwork by hand? How many really care about that?
Compared to someone who tried to one shot a slop game with full AI assets and is just trying to make a quick buck.
It’s all they had to say for me to continue ignoring Epic.
Consumers have a right to be informed of information relevant to them making purchasing decisions. AI is obviously relevant to the consumer and should be disclosed.
“Calls to scrap” the disclosures make it sound like a societal movement, when in fact it’s just two people with obvious bias: Tim Sweeney and some guy who promotes Tim Sweeney’s products on youtube.
I don’t give a flying frog what they think. When I allow someone to sell me something, I like to know what’s in it.
Man I use AI a lot and I’m not even going to dispute that lol. It’s absolutely true.
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I’m glad for those disclosures (because I’m not touching AI games), but tons of devs don’t disclose their AI usage, even in obvious cases, leaving us to guessing :/
There’s also the massive gray area of “what do YOU define AI to mean?”
There are legitimate use cases for machine learning and neural networks besides LLMs and “art” vomit. Like, what AI used to mean to gamers: how the computer plays the game against you. That probably isn’t going to upset many people.
(IIRC, Steam’s AI disclosure is specifically about AI-generated graphics and music so that ambiguity might be settled here)
Not voices, too?
I’d say it depends on whether or not the voice actor whose voice the AI is imitating has agreed and is fairly compensated.
I’m imagining a game, where instead of predefined dialog choices, you talk into your microphone and the game’s AI generates the NPCs answer.
Extremely common Valve W
Use of AI should be disclosed the same way 3rd party DRM and EULA agreements are. And similarly it should mention some details. People are free to boycott Denuvo if they want, but people are also free to buy it anyways if they want. Disclosure is never a bad thing.
We need laws passed where AI should have to be clearly labeled or the user faces severe fines. Robo calls and AI IVR phone systems should clearly tell you “this is AI”.
…what calls? No one is calling for this. One dude said it was unnecessary. That’s not a call, it’s an opinion. He’s not out picketing for the end of fucking AI labels.
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Some douche nozzle from epic games said Stream needs to scrap their AI disclosure requirements because soon all games will be AI.
ETA Article link: https://www.rockpapershotgun.com/epic-ceo-wants-valve-and-steam-to-stop-requiring-devs-to-disclose-generative-ai-usage
It also confirms what we already thought: these f***bucket big studios already think of gaming as a cheap product to generate money, not as a piece of art and enjoyment in its own right.
Yeah it was hard to parse for me too
“valve ignores requests to remove ai disclosures”
The thing is that it’s kind of voluntary. Game developers could have use AI to develop the game and if they wouldn’t want to disclose it no one would know.
Unless the use of AI is the very crappy “AI art” that’s easy to notice the rest of uses would be very hard or actually impossible to figure it out to audit the legitimacy of the tag.
And this will end like r/art where the mods deleted a post accusing the artist of using AI when it was not AI and the final mod answer was “change your art style so it doesn’t look like AI”. A brutal witch-hunt in the end.
I heard the new Game of Thrones game is using LLM’s to generate some of its content. Pisses me off.
lots of big companies are using them to generate code. i agree with what I think is your point of view, but where do you draw the line
I don’t buy a lot of the big company games anyway, but if this becomes commonplace, what’ll happen is I’ll buy my big-company games second-hand so the benefit to the perpetrators is lessened.




