Extremely common Valve W
The thing is that it’s kind of voluntary. Game developers could have use AI to develop the game and if they wouldn’t want to disclose it no one would know.
Unless the use of AI is the very crappy “AI art” that’s easy to notice the rest of uses would be very hard or actually impossible to figure it out to audit the legitimacy of the tag.
And this will end like r/art where the mods deleted a post accusing the artist of using AI when it was not AI and the final mod answer was “change your art style so it doesn’t look like AI”. A brutal witch-hunt in the end.
Consumers have a right to be informed of information relevant to them making purchasing decisions. AI is obviously relevant to the consumer and should be disclosed.
Man I use AI a lot and I’m not even going to dispute that lol. It’s absolutely true.
Yah the more I use AI the more I can detect the absolute bullshit people on both sides spew.
It’s the most amazingly complicated averaging machine we’ve ever invented. It will take the most interesting source materials, the most unique ideas of other people, the most creative materials, and it will find a way to find the safest, most average common qualities between those things. This isn’t a model problem or input problem, it’s fundamental to how generative AI works.
It helps with searching for things online, it helps create guide plans for taking on new tasks like learning some new skill. It’s far better at teaching how to do something like coding than it is left to just code on its own and you copy and paste. It can certainly do that, but you spend so much time correcting it and fixing it that you do far better learning the code yourself and how it works.
Same with art, the people who are using it to best effect are themselves already artists and they use AI to thumbnail compositions or rough layouts, color tests and such, and then just do the work themselves but faster because they already know roughly what direction they’re going.
But using it to write your scripts, to copy/paste code, to generate works of art… it’s literally just giving you other people’s ideas mashed together and unseasoned.
If “everyone will be using AI” and it’s not a bad thing, then these big companies should wear it as a badge of honor. The rest of us will buy accordingly.
If “everyone will be using AI”, AI will turn to shit.
They can’t create originality, they’re only recycling and recontextualising existing information. But if you recycle and recontextualise the same information over and over again, it keeps degrading more and more.
It’s ironic that the very people who advocate for AI everywhere, fail to realise just how dependent the quality of AI content is on having real, human generated content to input to train the model.
“The people who advocate for AI” are literally running around claiming that AI is Jesus and it is sacrilege to stand against it.
And by literally, I mean Peter Thiel is giving talks actually claiming this. This is not an exaggeration, this is not hyperbole.
They are trying to recruit techno-cultists.
I think the grey area is what if you’re an indie dev and did the entire story line and artwork yourself, but have the ai handle more complex coding.
It is to our eyes entirely original but used AI. Where do you draw the line?
That’s somewhat acceptable. The ideal use of AI is as a crutch - and I mean that literally. A tool that multiplies and supports your effort, but does not replace your effort or remove the need for it.
The line, imo, is: are you creating it yourself, and just using AI to help you make it faster/more convenient, or is AI the primary thing that is creating your content in the first place.
Using AI for convenience is absolutely valid imo, I routinely use chatGPT to do things like debugging code I wrote, or rewriting data sets in different formats, instead of doing to by hand, or using it for more complex search and replace jobs, if I can’t be fucked to figure out a regex to cover it.
For these kind of jobs, I think AI is a great tool.
I definitely agree but I think that case would still get caught in the steam AI usage badge?
How does this model collapse thing still get spread around? It’s not true. Synthetic data has actually helped bots get smarter, not dumber. And if you think that all Gemini3 does is recycle idk what to tell you
“Calls to scrap” the disclosures make it sound like a societal movement, when in fact it’s just two people with obvious bias: Tim Sweeney and some guy who promotes Tim Sweeney’s products on youtube.
I don’t give a flying frog what they think. When I allow someone to sell me something, I like to know what’s in it.
They don’t need to court developers, they need to court consumers. The games will be sold wherever people are buying.
Consumers have already decided mobile gambling slop is the most successful investment in the gaming industry. I don‘t trust consumers to know what‘s best for them.
I think the studies showing how certain minds can be targeted and manipulated by dark gambling patterns made me think differently about gambling. I’m less likely to blame the victims now - in many ways it can be difficult or near-impossible for them to control those impulses. I’d at least like lootbox gambling slop to be regulated the same as casinos.
Look how popular fantasy sports is now. It’s basically just the casino industry seeking out new avenues to cheat the definition of “Playing odds to win cash”.
consumers
This is very much a pet peeve, but be careful about how you use “consumer” versus “customer”. They each imply completely different power dynamics.
It’s very much consumer these days, people buy literally anything marketed to them.
Then you should hold yourself to higher standards than “people”.
I like to think I hold myself to a higher standard or at least just a standard. General consumption, I’m not sure, but for video games, people standards have dropped significantly, the masses accept a lot of bullshit and even defend it.
I’m glad for those disclosures (because I’m not touching AI games), but tons of devs don’t disclose their AI usage, even in obvious cases, leaving us to guessing :/
There’s also the massive gray area of “what do YOU define AI to mean?”
There are legitimate use cases for machine learning and neural networks besides LLMs and “art” vomit. Like, what AI used to mean to gamers: how the computer plays the game against you. That probably isn’t going to upset many people.
(IIRC, Steam’s AI disclosure is specifically about AI-generated graphics and music so that ambiguity might be settled here)
Not voices, too?
I’d say it depends on whether or not the voice actor whose voice the AI is imitating has agreed and is fairly compensated.
I’m imagining a game, where instead of predefined dialog choices, you talk into your microphone and the game’s AI generates the NPCs answer.
…what calls? No one is calling for this. One dude said it was unnecessary. That’s not a call, it’s an opinion. He’s not out picketing for the end of fucking AI labels.
The ethics and utility (or lack thereof) of AI is an important discussion in it’s own right. In terms of Steam though, I really don’t think it’s relevant. Players want the disclosures, that’s it, that’s all that should really matter. Am I missing some nuance here?
The nuance is that Tim doesn’t give a shit what players want, him and his cronies don’t want it because it’s harder to convince someone to play AI slop when they know it’s AI slop before they even try it 😂
They want it? I don’t know, the review score of Black Ops 7 begs to differ.
Personally I’ll give money to a hard working indie dev that may use AI to help in their work spiradically over a big company shoving AI in everything to replace workers.
Perhaps they meant players want AI disclosures.
Oh yes that is what I meant. Edited for clarity.
Thanks, I thought it meant people want AI slop garbage 🤣
I posted this in another comment but I think the nuance is really in what did they use the AI for. Are they using Claude code for the programming but did the entire artwork by hand? How many really care about that?
Compared to someone who tried to one shot a slop game with full AI assets and is just trying to make a quick buck.
It’s all they had to say for me to continue ignoring Epic.
Counters calls to scrap disclosures… I don’t follow
Some douche nozzle from epic games said Stream needs to scrap their AI disclosure requirements because soon all games will be AI.
ETA Article link: https://www.rockpapershotgun.com/epic-ceo-wants-valve-and-steam-to-stop-requiring-devs-to-disclose-generative-ai-usage
It also confirms what we already thought: these f***bucket big studios already think of gaming as a cheap product to generate money, not as a piece of art and enjoyment in its own right.
Yeah it was hard to parse for me too
“valve ignores requests to remove ai disclosures”
How would the computer controlled enemies work in a 100% AI free videogame?
I mean, the term “AI” as it’s used in this context refers to output from Large Language Models (or whatever other complex machine learning systems) that scrape the content of the internet and produce images, text, etc. based on the collective artistic/linguistic work of innumerable uncompensated, unaware human contributors.
Algorithms written by programmers that interpret internal variables and react based on that aren’t the kind of “AI” in question.
How stupid are people to believe that fancy auto complete engines are AI?
I heard the new Game of Thrones game is using LLM’s to generate some of its content. Pisses me off.
lots of big companies are using them to generate code. i agree with what I think is your point of view, but where do you draw the line
I don’t buy a lot of the big company games anyway, but if this becomes commonplace, what’ll happen is I’ll buy my big-company games second-hand so the benefit to the perpetrators is lessened.
I actually would kind of like ai in games. Not slop visuals though. What I really would love would be in a VR game, going up to an NPC, and getting a feel for different cultures of the world I’m in through talking. Maybe you have to have a certain type of conversation to find out the plot for a side quest, or talk to a guard at a bar and work your way to find out the shift rotation as he gets drunk or something so you can infiltrate the castle.
I feel like ai could be useful like that…but getting rid of artists in favor of ai slop is just the worst way to implement this AI thing.
Avoiding slopification seems to be the main priority, and you would have to have the AI be incorporated into a game it would have to do something that AI is already passable at, otherwise it wont pass that barrier and will get shunned like the rest of the slop.
For example, you could have an LLM act as a character or have a neural net incorporated into the game-ai like how tool assisted DOTA2 competitions work.
I see three main problems, first is that you would need the hardware to run it locally, which may be a hard sell to some people depending on what the game it is, only online expirenes should endebt themselves to AWS, if its single player, its going to lose a ton of sales there. Two, its really hard to convince audiences electrons have feelings, remember Final Fantasy (2001)? Thats what happened last time someone tried to personify a digital construct, and well… It went swimmingly (Microsofts Tay, does not count). Lastly, impact, would a narrative focused title have the same impact of an AI wrote the script? How would you feel after playing through a title like “Papers, please” and when the credits roll it says “script generated by CoPilot”? I feel like it would ring hollow, the feelings would be cheapened by it…
I would be interested to see how this plays out, but im content to support the titles and studios that do things the traditional way.





