“How to own multiple cool and successful IPs and still fail”
I’m actually not sure I can afford to keep playing “buy an indie game every time Ubisoft does something evil or stupid”.
But I’m down for a few more rounds, at least.
So Ubisoft dumped their entire C suite, starting with their CEO? Well I can only applaud that, that a CEO, known for not giving a shit about gamers, finally decided that he was wrong and decided to do the right thing! Kudos!
The only way he could have done it better was to take the samurai way out, but yeah, that won’t happen…
/S needed?
Gamers want AI, right?
/s
I want AI in games; Actual Innovation!
And ten tiers of UPlay subscriptions!!
The publisher is restructuring around five ‘creative houses’ by implementing cost-cutting, project cancellations, and a return-to-office mandate.
“We’ll become gamer-centric by fucking our employees even more”
implementing cost-cutting, project cancellations, and a return-to-office mandate.
Yes, as a gamer, I cannot count the number of times I’ve thrown the controller down and screamed “WHY WON’T THESE EMPLOYEES RETURN TO THE OFFICE?!”
LMAO The only way they could truly be gamer friendly is jettisoning the inept CEO and Executives, hiring individuals to fill positions of power that ACTUALLY understand what gamers want. One of the core problems that Ubisoft has is they are so out of touch with what gamers want and need from their games! All this restructuring, RTO mandates, and other cost cutting strategies is just going to fuck them up even more. The good news is, we might get more talented former Ubisoft devs making amazing games and Ubisoft itself ceases to exist as a company.
ChatGPT, generate for me a press release that will excuse the firing of another 10,000 employees.
Gamers love it when games are cancelled!
I love it even more when they force their employees to return to office work, nothing makes me happier as a gamer than knowing the people making the games I love are miserable and the company has a much narrower hiring pool.
More generative ai & games as a service! It’s what gamers crave!
Don’t forget value-creation and growth! It’s what gamers crave!
Only way to get AAAA games. Makes sense!
Yeah that company is cooked. They likely won’t last another decade and are going to make moves to look enticing for a buyout and pad the CEOs golden parachute. Fuck them and their millionaire management who are disconnected from reality and destroyed the careers of many creative people they fired under their feet.
I guarantee private equity is circling them like a flock of buzzards smelling death. This is why they’re preemptively making the same actions that a private equity company would do after acquisition, layoffs, restructuring “bold new plans” and a bunch of lip-service to inflate value before divvying up any resources of value like licenses and senior programmers to form a new brand, and throwing the rest away.
I’m actually cool with this. They really have been ignoring a large swath of Tom Clancy shit, and I feel assassin’s Creed just isn’t as cool and interesting as it used to be. Not to mention Prince of Persia which they seem to have completely abandoned. I would love it if private equity came in and sold all their ips to other houses.
I think this thing with Tencent is the only buyout they’re going to get.
Literally the only way to do this is fire the first 3 or 4 levels of upper management.
This would collapse the company instantly. They need to make sure a good followup is available. Because most are not and are even worse, either through greed or incompetence. And yes, it could be way worse than current leaders. Because if it was that easy to just fire them and replace them randomly with anyone and hope it does better, I am sure every company did that.
You must be new to capitalism.
CEOs are extremely replacable. The one thing that differentiates a good CEO from a bad one is how much they STFU and let the actual workers do their job instead of shoving directives down everyones’ throat every time a shiny new waste of an ‘investment’ catches their eye like AI.
Not all CEOs are equally good or bad. Some help the company to be better, others are better at ruining it. Replaceable does not mean that ANYONE can do the job. You completely ignored my point.
So you’re saying Ubisoft execs aren’t inept morons seeking the latest money-grubbing trends?
I hate to break it to you, but yes: Anyone can replace that kind of executive.
Could a random Joe replace the “executive” in a five man team? Probably not. Though any other scenario, it becomes more and more plausible. The bigger a company gets, the less competent the suits are. It’s basically a law of capitalism these days.
video game company wants to become more gamer friendly
Wait what? Isn’t being gamer centric what making video games is about?
Nope. Konami became gambler centric with pachinko and if I remember correctly Ubisoft previously announced they were going all in on Blockchain.
Maybe Ubisoft should restructure itself out of existence.
Ha… ha…hahahahaha… Yeah right.
They are chopping the development teams and titles up into convenient bite-sized chunks. Ubisoft will hang onto the large titles in the Vantage Studios vertical, and the rest will be spun off or sold off. Any spun off studios will be saddled with crippling debt.
Reminds me of when EA decided to go player first
