Companies realised that advertising isn’t about giving you logical basis for a purchase, it’s about seeding ideas in your brain.
They want to make it so when you get hungry, you think of Specific Burger Joint and when you are looking for a phone you think of Specific Manufacturer
Price isn’t in the equation, they just want that presence in your headspace to influence whatever decisions you make later down the line. Its part of why I hate ads and have eliminated them from my life everywhere I can. I don’t want companies living in my head rent-free.
We like to believe we are good at not letting ads influence us, or that only ‘idiots’ fall for advertising, but I honestly think we aren’t as rigorous or as clever as we imagine.
As much as I wish i could make myself consciously immune to ads I don’t believe I actually can because ads are simply insidious like that.
We might completely forget we ever saw a particular advert, yet the recognition of the brand remains somewhere buried, and that’s enough to sway a choice.
Companies realised that advertising isn’t about giving you logical basis for a purchase, it’s about seeding ideas in your brain.
They want to make it so when you get hungry, you think of Specific Burger Joint and when you are looking for a phone you think of Specific Manufacturer
Price isn’t in the equation, they just want that presence in your headspace to influence whatever decisions you make later down the line. Its part of why I hate ads and have eliminated them from my life everywhere I can. I don’t want companies living in my head rent-free.
The only presence ads get in my mind is what to avoid.
We like to believe we are good at not letting ads influence us, or that only ‘idiots’ fall for advertising, but I honestly think we aren’t as rigorous or as clever as we imagine.
As much as I wish i could make myself consciously immune to ads I don’t believe I actually can because ads are simply insidious like that.
We might completely forget we ever saw a particular advert, yet the recognition of the brand remains somewhere buried, and that’s enough to sway a choice.