Not my title! I do think we are being listened to. And location tracked. And it’s being passed on to advertisers. Is it apple though? Probably not is my take away from this article, but I don’t trust plenty of others, and apple still does
The worse part is, they don’t really need to bug your mic to figure out what you are talking about to target ads to you. The best sales leads are the family and friends of your existing customers. So say you talk to you coworker about how they switched to this new diaper rash cream for their baby. You might not have a baby but you talked about it and somehow you got ads for diaper rash cream. What really happened though is that your coworker bought their cream on Amazon and that brand purchased target ads for everyone whose location data was nearby them. Or they bought it for everyone whose phone was connected to the same IP address. We have so much data tracked about us that they can guess what we are talking about without actually having to tap our phone lines
In addition to location, the data collected moreso resemble demographics than specifics. And on some of the most mundane shit at first glance, but actually gives a very clear picture of the consumer. Things like 1. OS installed 2. version of OS installed 3. Battery percentage 4. Total device memory 5. Remaining total memory and more things like that.
I liken it to how a psychic fools people into thinking they are magical when really they are incredibly perceptive and experienced in making judgements based on client’s clothes, appearance, demeanor, etc before they even open their mouths.
I’ve literally seen advertisements for products that I was talking about but explicitly did not search for or type or anything on any device. All I did was talk about it in real life.
It’s literally a thing that happens, I have seen it happen first-hand.
“I’ve seen it first-hand” isn’t significant evidence because the frequency illusion effect is a thing. If you see dozens of ads a day and ignore them unless you notice them matching something you talked about, you’ll end up thinking ads can track what you talk about whether or not it’s true.
While i understand and agree with the premise, i think it’s lacking context. It is quite disturbing to have an obscure conversation (you know, we’ve never been to tahiti), and suddenly you’re getting banner ads or sponsored results about trips to tahiti.
This is absolutely a thing that happens. It happens to my wife frequently (the amount of times i hear giggling, i was just talking about that! Now I’ve got an ad! What a coincidence!), but i disabled all my google permissions (outside of location for maps), so it doesn’t seem to happen to me at all.
I don’t think every company does this, but some do. I also had to uninstall WhatsApp because my microphone usage was up while i was sleeping. That was quite concerning to discover. Whatsapp claims it’s a bug, but I’m not sure about that.
I would agree with you about the frequency illusion effect IF it weren’t something very specific and niche.
It is literally a thing that happens.
I have worked for an advertising company before (they hid that they were an advertising company) and you would be surprised how sophisticated and scummy ads can be.
Literally the news story that this author cites as motivation for writing this article in the preamble to the article.
In September, I was using reddit, had an iPhone, etc. I was generally aware of digital privacy, probably moreso than the average person, but by no means was I knowledgeable.
I was running a beta on my iPhone at the time, for context. I had a short conversation with my roommate while my phone was in my pocket. I took it out to text my partner and pressed the dictation button. My phone proceeded to type out the majority of the conversation I had had maybe five minutes earlier with my roommate. Literally ruined my ignorance is bliss and now I have a Pixel with grapheneos and use almost exclusively open source software with a major focus on privacy. Obviously this is an anecdote from some idiot online and I can’t verify what I’m saying at all, but the experience definitely shook me.
deleted by creator
The speech recognition software used by digital assistants that come with most modern smartphones would make it trivial to process the audio locally and map the output to your ad profile. Much lighter lift than sending audio recordings.
And a much smaller footprint. It could even be binary data for tweaking your algorithmic profile, say the name of a branded product or in the case of a product with few options just the type of item. Audio runs in the megabytes per minute, transcripts in the kilobytes, but reducing to a conclusion of interest in a single specific item is really very small, hard to notice tbh.
This is a great case of confirmation bias, too. The one time your ad happens to match a conversation you had earlier, you’ll be convinced forever, and tell everyone you know about it. The ten million other times you have a conversation that doesn’t appear in your ads will go unnoticed.
People always talk about getting served ads after they talk about something. I think it’s the other way around. The ads put the thought into your brain and then you start talking about it and notice after you’ve already been thinking about it for a while.
While I do suspect they listen, I have pretty solid (anecdotal) evidence they scan text messages. When I bought my house I had no solicitor, I text my buddy to see who he used and he texted me a response.
Started to type into Google to get a number and it was the top suggested search after 2 chars. Nowhere else did I mention this solicitor, hadn’t heard of them before this, have no other searches for this solicitor. It’s not a big firm, it’s not even in my city - only explanation I have is they scanned the messages.
Using your search data is bad enough
“Is it Apple though, probably not…”
Can I ask, why are you so ready to performatively forgive them here? Apple is not your friend, Apple and Tim lined up to donate the million like the rest of those greedy, transactional cowards.
Apple doesn’t “do” it per se, instead Apple shares certain data with third party partners for the purposes of “improving your product experience” the data is then laundered 17 times through middle layers and added to a shared digital fingerprint of you and your household’s web of connected devices. You and your family are then sold on a marketplace as advertising targets actively interested in X category or product (Apple is also subsequently a customer in that marketplace). You then either receive that advertising or your family is targeted with it so that they can then casually mention the product back to you (company knowing you were already interested) so it feels organic and “I was just thinking the same thing!” and boom, you’re buying that new set of pots and pans.
We’re already living in the matrix, you’re just a little drone being pinged around according to other people’s will, to support the pursuit of endless growth. So yes, in a way companies are spying on you… After you’ve given them individual permissions to access your microphone and permission to share “certain data” about you with third parties, in a carefully orchestrated dance - so that they have plausible deniability and so you don’t have to threaten your parasocial relationship with their brand and can continue saying “probably not Apple though…”
It’s well possible and previously tv mic had been used as bugging device. The problem is, way too many security researchers look in system level software of iOS and even other components of the device that such practice will be too risky for apple (same applies for mainstream android products). Also processing realtime audio, finding potentially unrealiable topic from it and doing realtime ad is actually too much work as of today’s tech (might change sooner than you think though).
What, I think, is more practical is to use the whole query after the wake word to show ad, and potentially use other app tracking data, which is way much reliable than voice for targeting purpose. Voice data is useful for bugging purpose, primarily (ab)used by nation states and LE.
I bet in the medical procedure case mentioned in the blog the user searched/talked about that in other apps and average people aren’t good to notice these privacy leaks.
too much work for today’s tech
All the assistants listen all the time for their codeword. The new pixel phone show you a list of songs played around them and more. It is already happening all the time in the background.
That’s done locally. You can try training wake word models for any open assistant and see how much computing power it needs for even simple phrase.
I’ve always theorized that it should be possible to have multiple wake words with different functions, some invisible to the user.
It has to be “always listening” for the wake word to function at all, so it clearly is doing that, what’s to stop them from having another wake word like “bomb” which it then starts recording and sends to the NSA for instance, or even “clip the last 30 seconds” like an xbox could be feasible. Or even have corporations pay to get on the “list” of secret trigger words, like Toyota pays and it hears “Toyota” or “new car” and starts serving ads for 2026 Celicas (I wish lol). It doesn’t even have to send much data back for that, just “ohp, said word, check box to join ‘toyota’ ad group.”
I’m not saying they do that, but like, it sounds totally easily possible and I can’t be the first person that had this idea, why wouldn’t they?
Don’t give them idea :)
Yes that’s indeed a possibility.
I found indisputable proof of this happening.
We were using Google maps, driving in a production van. We were talking about the song “Gasolina” by daddy yankee. The person whose phone it was did not speak Spanish. Moments later we were being served suggestions to stop at “estaciones de gasolina”
That’s not how proof works.
Apps listening to your mic to give you targeted ads is an urban legend. There’s tools to see which apps listen to you and there isn’t any evidence that any of the popular stuff ever open the microphone (unless you’re in a call or something). If you’re too worried about it, you can always turn off the mic permission for the app.
The ads are actually coming from other ways of tracking you like browser fingerprinting to follow what things you browse and build a profile on what you like/are interested in.
See also EFF’s article on it: https://www.digitalrightsbytes.org/topics/is-my-phone-listening-to-me
Jfc, finally some sanity in this thread. Thank you. You’d think a bunch of supposed computer nerds would have done a fucking experiment before going off on some anecdotal bullshit.
agreed. online tracking is so good it just seems like they’re listening to you.
The ones serving up the ads aren’t even the ones listening. They’re buying collated data from many different sources, then their algorithm matches your interests with one of the products they’re contracted to sell. Next thing you know you’re looking at a Rolex ad because you zoomed in on someone’s watch on their Instagram post.
I once worked in a charity providing mental health services to people without insurance, or who wanted to not have their insurance record the service for whatever reasons.
I once had a homeless man that I would see regularly. We set up each appointment at the end of the preceding appointment, because the only other way to get a hold of this person would be to call the fast food place he worked at, during his work hours, which weren’t consistent. This man did not own a phone, or any other electronic device. His facebook, and all of his online activity was done at his local library. I emphasize this because I need it to be stressed that there was no way any algorithm could connect his location to mine. There was no way for a system to recognize that his device was near mine, because he did not have a device. There was no way for any of his online habits to be algorithmically connected to mine, at all.
One session, we’re speaking. The only devices in our small, sound proofed room, were my cell phone, a digital clock not connected to any system, and a digital camera, turned off, and also not connected to any system. He mentions that he’s been contacted by someone who wants him to move to the Phillipines. We briefly discuss flights and work in the Phillipines. Then we move on to other things, yadda yadda, end session.
By the end of the day, I’m getting ads on Facebook for flights to the Phillipines. Freaked me the fuck out because those sessions are HIPAA protected. From then on I kept my phone turned off, and in a completely different room in our building than any of my sessions with any patient. Never ever had it happen again.
Same here. Confidential discussion with lawyer/ doctor/ pharmacist, get extremely relevant ads at once. Therefore, I made it a habit to completely turn off my phone before entering such situations, and, if I can, put it in a switched-off microwave or some other Faraday cage structure, Snowden-style.
Great story.
Even if anecdotal fuck all of that better safe than sorry.
My dad use to say that Facebook listened to him back in the 2010s. We blew him off as conspiracy nut.
He would say diamond ring diamond ring diamond ring and then all his ads would change next day. We blew him off as conspriatorial and now the algorithm is common knowledge.
Who knows. Scary.
I’ve had a very similar experience.
Once discussed something, out of the blue, something I’ve never been curious about in my life, in the car, with a friend who also has never thought about the same thing.
Hours later we’re both seeing related ads.
Now, I get that the amount of data required for such analysis is supposedly outside the bounds of what phones can do. But I can’t see any other explanation. Neither of us ever searched anything in this subject, we talked about doe a couple minutes and moved on, never doing anything about it. We have very different interests, too.
What made you bring up the Philippines in the first place? Even if you have not been served ads before then, or the other guy. Someone either of you have interacted with could’ve done who brought up the Philippines to you or them.
And because there’s an ongoing campaign in your area, eventually you’ll get one of them ads too.
As I said in the original post, the client was contacted by someone over social media about moving to the Phillipines for work. It turned out to be a scam. Nobody else I interacted with made any mention of the Phillipines to me.
Yeah but that scam may have been going around the area elsewhere and had caused a spike of searches in your area so the add companies programmatically fill in what they see as an area with potential leads with ads.
phew
Except it is also listening. This was a minor scandal back in September. I believe Cox media has since been dropped by Facebook and Google and such, but it happened.
What’s Happening: In a pitch deck that has surfaced since the initial story broke out, Cox Media Group (CMG), a digital marketing outfit based out of Atlanta, Georgia, was spotted touting “the power of voice” in a pitch. In it, they outlined how they can use AI to collect and analyze voice data from users through more than 470 sources.
https://news.itsfoss.com/ad-company-listening-to-microphone/
That article covers a pitch deck by an ad agency with absolutely zero detail of how it works.
If this is happening, it should be easy to test.
According to the company, CMG Local Solutions’ access to advertising data based on voice and other data is collected by third-party platforms and devices “under the terms and conditions provided by those apps and accepted by their users.”
In the since-deleted blog post, CMG Local Solutions discusses whether Active Listening is legal. “We know what you’re thinking. Is this even legal? The short answer is: yes. It is legal for phones and devices to listen to you. When a new app download or update prompts consumers with a multi-page terms of use agreement somewhere in the fine print, Active Listening is often included,” the company said in the post.
Apps still need mic permissions to do so. Many Android ROMs include notices when the mic is being used, it would be very easy to tell if an app was actually doing this.
The comments here show the real problem, adverts dont have to say why they’ve been selected.
All online ads should have to say which filters they matched to advertise to you. The advertising in most cases now is centralised into Google or Facebook, this is absolutely technically possible.
All online ads should have to say which filters they matched to advertise to you.
According to the Signal foundation, the reverse is true. They claim they got banned for revealing that info.
https://signal.org/blog/the-instagram-ads-you-will-never-see/
Sharing data with the plebs is the true crime.
Wow.
This gives me that gut uneasy feeling. Those grabs are hyper specific examples.
