• UraniumBlazer@lemm.ee
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      1 month ago

      Isn’t there some law that you have to visually indicate whether a given piece of content is sponsored (ad) or not? Can’t that just be detected by ad blockers to skip/hide ads?

      • MonkeMischief@lemmy.today
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        1 month ago

        I used to have a neat app on my phone that would play “Interdimensional Cable” bits, or just silence, over Spotify ads. It made it a lot more usable.

        Their ad gets played, I don’t have to hear it screaming at me. Win/Win right?

      • XpeeN@sopuli.xyz
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        1 month ago

        It depends on their implementation. If they decided to somehow serve the ad itself and serve the video only after the ad is done, I think that you won’t be able to skip it, maybe only censor it to see a blank video screen or something.

    • j4k3@lemmy.world
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      1 month ago

      I’m not sure about the mechanism, but isn’t this the same thing as ancient early DVR’s like TiVo that would record from the cable stream and omit the ads segments?

      • MimicJar@lemmy.world
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        1 month ago

        That’s the thing, I don’t think the mechanism exists (or works) yet. I’m confident it will someday, but I didn’t think it worked yet.

          • Squiddlioni@kbin.melroy.org
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            1 month ago

            Twitch (and YouTube currently) switches to a new content stream to play an ad, which is easy to detect and block in an extension. If I understand the tech correctly, server side ads would be stitched into the playing content stream. The extension would have to know the content of the video to know that an ad is playing. There are some clever ways that might be caught (looking for spikes in bitrate, volume differences, etc), but none of that currently exists in the software in the OP.

              • Farid@startrek.website
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                1 month ago

                Let’s assume you can use that to determine the beginning of an ad, how do you know how much to skip?

            • ziggurat@lemmy.world
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              1 month ago

              AFAIK currently, they just add black video into the YouTube video, and play an ad separately from the main video stream. That’s what I’ve heard about people with working ad block who got this, there was just black video added to their YouTube video

    • rtxn@lemmy.world
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      1 month ago

      IIRC, Twitch uses similar ad injection. Ad blockers get around it by opening new video streams until they find one that isn’t running an ad. Could be wrong though, I’m parroting an uncited comment.

      • Wolfram@lemmy.world
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        1 month ago

        Even then, the only fool proof way of getting around server side ads is using an adblocking proxy that pipes the video stream into a different country. And public proxies available are not foolproof because of excessive traffic or whatnot.

        • Wolfram@lemmy.world
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          1 month ago

          And specifically this is for TTV.LOL revolving around Twitch.

          I think the same applies to YouTube in the same countries Twitch can’t play ads in. But I haven’t seen anything about YouTube adblocking proxies like TTV.LOL.

    • marcos@lemmy.world
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      1 month ago

      They can block some kinds of server-side ads. And if google has those already, they have been quite successful against youtube.

      But yeah, they won’t block all server-side ads.

      • Ignotum@lemmy.world
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        1 month ago

        Your browser just receives a single video file, there’s no way to tell where in that video there’s an ad, if there even is one

        You can’t remove nor replace it if you don’t know what to remove or replace

  • barnaclebutt@lemmy.world
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    1 month ago

    It’s so weird that YouTube is their second most profitable venture after adsense. It’s like they thought, we have a virtual monopoly on internet ads, Internet video, and web browsers. Let’s combine their power to make people watch non stop ads while tracking them worse than the CIA. Then, let’s be very surprised when people don’t like us and we get hit with antitrust lawsuits. Fuck Google.

    • DoucheBagMcSwag@lemmy.dbzer0.com
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      1 month ago

      And all they would need to do is offer a YouTube ad free plan that’s at a sensible price without any of the YouTube music crap included.

      But no… They keep trying to shove the YouTube Premium bundle down our throats and no one wants it. We just want ad free.

    • Blue_Morpho@lemmy.world
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      1 month ago

      Then, let’s be very surprised

      They’re not the least bit surprised. They did the math. The profit is more than the penalty.

      • Honytawk@lemmy.zip
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        1 month ago

        Those fines are just the cost of doing business.

        Guess we should switch to incarcerating members of the board if we want them to really feel it.

  • tomatolung@sopuli.xyz
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    1 month ago

    What’s funny to me is how they are in a fight for their company with the FTC, and they want to continue provoking people by increasing their revenue on the back of their users on a service they might have a technical monopoly on? Hmmmm…

    • ILikeBoobies@lemmy.ca
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      1 month ago

      Provoking people and in dispute with FTC don’t relate but if the FTC broke them up then you would really regret not cashing in while you could

      • ironsoap@lemmy.one
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        1 month ago

        Insofar as the FTC is in a legal case with google, American users do not have individual standing. But the court of public opinion is another venue without the need for such logic. As this is a political decision to enforce and proceed eight the case as much as an economic one, I would beg to disagree that provocation is in their best interest.

        Perhaps some would like to file a complaint? https://www.ftc.gov/enforcement/submit-merger-antitrust-comment

    • IsThisAnAI@lemmy.world
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      1 month ago

      YouTube isn’t profitable. You want to talk antitrust in a meme about YouTube trying to make money on ads?

  • finitebanjo@lemmy.world
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    1 month ago

    The fact that I cant go to YT and select play all on a channel anymore makes its primary use, music, pointless to me.

    Another issue is Pandora, they keep forcing mobile site on Desktop User Agent setting and I work too many hours to go in and change the identifiers needed to make it work. Their app is busted as well, it asks for permissions and will semi-frequently crash when I dont give them permissions.

    The whole internets basically becoming shit because of corporate incompetence. Not even willful malice, just idiocy.

    • AwkwardLookMonkeyPuppet@lemmy.world
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      1 month ago

      That’s because they want you to pay a subscription fee for YouTube music.

      For the Pandora app, they don’t want you using it if you don’t give them permission to do whatever it is they want to do.

      It is malicious. It’s often incompetence too, but it’s also malicious.

      • finitebanjo@lemmy.world
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        1 month ago

        Even if they benefit from me using YT Music, they make no sales pitch at any point leading up to me seeing the button is gone and leaving the platform. They are just missing out on tons of ad revenue from users that otherwise would have stayed and listened for hours.

        And Pandora also assuredly did not design their app to crash.

    • kaotic@lemmy.world
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      1 month ago

      I don’t know this for sure, but I feel like this is something you can do with freetube. Regardless, it’s worth looking into.

      • finitebanjo@lemmy.world
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        1 month ago

        I don’t like using apps to start with tbh, 100% pass on that. Installing random software to phones should never have become so commonplace.

        • scutiger@lemmy.world
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          1 month ago

          I agree. We have mobile web sites for just about everything. Apps should really only be for when the requirements are too complex for a website. Webapps are probably convenient alternative for most apps.

          Hell, I can do my banking on the mobile site, so why do I need to install an app and share my phone’s contacts and precise location? Why does it need to access my phone’s storage and sensors and ability to make calls?

          • finitebanjo@lemmy.world
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            1 month ago

            I use an app for local banking because the encryption is a little better and there is potential for browser addons to view the page data, but TBH I wouldn’t trust a Wells Fargo or US Bank app lol.

            • scutiger@lemmy.world
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              1 month ago

              I run GrapheneOS, so I can more explicitly set permissions and scopes, but the app won’t run without all the permissions enabled, so I won’t use it.

              The only thing the app can do that the website can’t is deposit checks with a picture, and considering how rarely I use checks, it’s not something I need an app for.

  • archonet@lemy.lol
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    1 month ago

    not pictured: the pihole just out of frame, holding a shotgun

      • USSMojave@startrek.website
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        1 month ago

        I love how people will complain about ads on YouTube and then go on to complain that PeerTube sucks because “who’s going to pay the hosting fees?” 🙄 For the record I like PeerTube but Android clients are ass right now

        • Possibly linux@lemmy.zip
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          That’s not my biggest complaint. The problem is it isn’t being pushed forward. It needs some serious work to even be remotely compared to YouTube.

          It is getting better but I don’t think the current leadership is agrees I’ve enough. I’d like to see it move to its own legal entity with dedicated budgeting. They need to raise some serious money to get competitive. Developers are expensive but they do much better work than a few French guys.

  • h4lf8yte@lemmy.ml
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    1 month ago

    I am not for ads but what is so difficult about adding them to the video stream. This should make adblockers useless since they can’t differentiate between the video and the ad. I could just imagine it would be difficult to track the view time of the user and this could make the view useless since they can’t prove it to the ad customer. I have no in depth knowledge about hls but as I know it’s an index file with urls to small fragments of the streamed file. The index file could be regenerated with inserted ad parts and randomized times to make blocking specific video segments useless.

    • Furbag@lemmy.world
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      1 month ago

      Twitch already does this for their livestreams and has been doing it for years. I’m just surprised that YouTube has taken this long to get around to injecting advertisements into the video stream. Although I think if YouTube decided to try ad injection the adblocking community would fire back with something novel to thwart their efforts and the eternal arms race would continue.

      • GHiLA@sh.itjust.works
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        1 month ago

        The most likely situation is just having apps that watch the content, trim the ads off, then drop it off into a folder.

        You get home, watch your downloads, put it up for the night.

      • h4lf8yte@lemmy.ml
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        1 month ago

        I’ve read in that thread that there are already ad blockers for twitch too but I haven’t looked up how they work or how twitch inserts the ads.

      • Buddahriffic@lemmy.world
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        1 month ago

        If there’s timed annotations (like say for closed captions or chapters/sections), then there will be some sort of mechanism to line them up with the modified stream. Then compare that with a stream without ads (which might require manually removing all ads or using a premium account where ads aren’t inserted) and you’ll be able to estimate regions of the stream where ads have been inserted. If the timed annotations are dense, you could see where the ad begins and ends just from that.

        Also if the ads themselves include timed annotations, there would be a difference in that meta data that would give it away immediately.

        Or if ads are supposed to be unskippable, the metadata will need to let the client know about that. Though they could also do that on the server side and just refuse to stream anything else while it’s serving an ad.

        Given that, the solution might be to have a seperate program grab the steam and remove the ads for later playback. Or crowdsource that and set up torrents, though that would be exposing it to copyright implications.

    • EveningPancakes@lemm.ee
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      1 month ago

      I worked at a video ad server that offered a stream stitched solution going back to 2013. It comes down to development work/cost that the companies need to take on. Ultimately they would benefit from the cost required, but they wanted to be cheap and do a client side solution instead.

      • h4lf8yte@lemmy.ml
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        1 month ago

        Ah yes that makes a lot of sense. Googles war on adblockers seems really expensive but we don’t know the numbers maybe it’s still cheaper.

        • EveningPancakes@lemm.ee
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          1 month ago

          The HLS integration we offered definitely had a premium attached to it as well as an additional cost to the CDN that required the integration to live on. So it’s not cheap.

          It is weird that Google, with it’s infinite pockets, hasn’t pushed a stream stitched solution all these years until recently.

          • GamingChairModel@lemmy.world
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            1 month ago

            YouTube serves probably dozens of formats/bitrates, and has spent years tweaking how it ingests, transcodes, and serves videos. Adding in-stream ads might have been a bigger engineering task in that environment. Depending on the percentage of users/viewers avoiding ads, it might not have been worth the return.

            • h4lf8yte@lemmy.ml
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              1 month ago

              As I know they transcode every uploaded video to their preferred format. They could use the same infrastructure for the ads. But maybe it’s really too expensive.

            • EveningPancakes@lemm.ee
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              1 month ago

              You are correct, which goes into the cost category of doing a stream stitched integration. Also, when I left said ad server in 2016, I think I recall HLS streaming primarily supported by Apple devices. Devices like Roku’s (don’t quote me on that) didn’t support it at the time so a lot of companies looked at where the majority of their streaming was occurring and decided it wasn’t worth the hit.

    • Honytawk@lemmy.zip
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      1 month ago

      It already happens, videos contain sponsored segments added by the creator.

      But even those have a solution in the form of Sponsorblock, which crowdfunds the location in the video containing sponsored segments in order to skip them.

      Google should face the fact that they won’t ever be able to win.

      • h4lf8yte@lemmy.ml
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        1 month ago

        Sponsorblock works with static timestamps provided by users. This would not work if the ads are inserted at randomized times.

        • Honytawk@lemmy.zip
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          1 month ago

          Even at randomized times, we could create an algorithm to detect them.

          Especially since they are obliged by the EU to clearly label ads. So just look for the label.

          • h4lf8yte@lemmy.ml
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            Ah ok I didn’t know the EU thing. For the algorithm it’s a cat and mouse game. You could try to detect it by hash signatures of the segments or some kind of image detection but they could in turn add bytes to change the signature or other attributes. Could require a lot of effort on the blocking site to have the indicators up to date.

        • Lennny@lemmy.world
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          1 month ago

          For even trying to come up with ideas of how Google can fuck us even harder, some of these posters need a necktie from Colombia.

    • SaharaMaleikuhm@feddit.org
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      1 month ago

      Cause you need to insert it every time for every viewer. People get different ads and those ads obviously change over time. So embedding one ad into the video permanently makes no sense. I’m pretty sure YouTube does it the way they do cause the alternative is not feasible.

      • EveningPancakes@lemm.ee
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        You can still do dynamic ad serving in a stream stitched integration. It’s just that the content and the ads are being served by the same CDN, hence why you can’t block the ads without also blocking the content. In the manifest file there are m3u8 chucks, the file is essentially broken up into 5/10 second chunks, and when the video segment chunk is coming to an ad break, it stitches in dynamically an ad m3u8 chunk that the ad server dynamically selects based on the ads they currently have trafficked in their system.

      • h4lf8yte@lemmy.ml
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        1 month ago

        That wouldn’t make sense in the case of hls since the stream consists of multiple fragments of a video and you would just insert the ad fragments. This would only require changing the index file which could be done again and again with no effort and needs no reencoding of the video file.

    • loutr@sh.itjust.works
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      1 month ago

      It works really well, I want to support them and donate but I’m afraid YouTube will find a way to block them like they did to others…

  • sebsch@discuss.tchncs.de
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    1 month ago

    There is a whole topic in wasm called server side rendered DOM.

    I hardly think there is a chance to block adds when they achieve it to render all the content on their side.

  • Chemical Wonka@discuss.tchncs.de
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    1 month ago

    Until Google demanded from its vassal (Mozilla) the removal of support for extensions. Mozilla doesn’t have enough resources to do without Google

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    1 month ago

    If they put the ads in the stream, you can just fast-forward. I don’t think it’ll work out well for Google.

    • GHiLA@sh.itjust.works
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      1 month ago

      Oh, turns out each ad is 15 seconds long per an agreement to standardize playback.

      Oh, turns out you can’t skip the first 30 seconds of a video.

      Oh, turns out if the first 15 seconds doesn’t play, the playback disables entirely.

      ~Solutions a lowly forklift repair technician came up with in five seconds.

      Imagine what a Google developer might think of.