Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • Brkdncr@lemmy.world
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    1 month ago

    This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

    • ramble81@lemm.ee
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      1 month ago

      Just wait till DOGE start requiring it for all government vehicles

      • andrew_bidlaw@sh.itjust.works
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        1 month ago

        I’d like a GTA singleplayer cheat making every police car a cybertruck that can’t pursue you for long and would rather lose control and do a barrel roll than even get close to you.

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      “Isn’t well liked” is quite the understatement. “Despised” is more like it. I actually like the way the cybertruck looks, I think the technology is interesting, and if I really wanted to, I could probably afford one.

      I wouldn’t drive one if it was given to me for free. I’d rather take a taxi every day than drive a public display of support for the treasonous fascist manchild that owns the company.

      Tesla’s second biggest problem is their shit standards and quality control. Their first biggest problem is their shit corporate leadership.

      • Yerbouti@sh.itjust.works
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        1 month ago

        I swear that every time I saw one, the people around would point and laugh. 100k+ to drive a car that is always broken and mocked by everyone is quite expensive.

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      I mean off the bat that’s one of the worse combinations of people/product I’ve ever seen. I mean off the bat electric car’s target market is people that want to think they are doing something better for the environment.

      So… then the guy making them goes loudly in the “fuck the environment” group.

      To top it off though, Cybertruck itself always confuses me. I don’t know who the target audience is. The original tesla’s I could look at and think, that’s a cool car, if they ever came down in price I’d be interested.

      Cybertruck you look at and think… What a car would look like if you scaled up games from the 32/64 bit console era and made them HD without increasing the polygon count.

      • aramis87@fedia.io
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        My problem with Tesla is that so many things seem half-unthinking, half-finished or half-assed:

        Unthinking: I know! I’ll put a ledge in from of the headlights, so snow can pile up while I’m driving!

        Unfinished: all the seam mismatches and eternally unfinished-but-really-close! full self-driving (it ain’t gonna happen).

        Half-assed: that recall they had to do because sometimes the latch doesn’t catch properly and the hood flies open when you’re driving and blocks your view. Tesla’s solution isn’t to fix or replace the hood latch so this doesn’t happen; they push a software up that monitors the hood latch and pops up a warning, telling you to pull over and check the hood latch. Because apparently fixing the issue that their poor design (see #1) and bad implementation (see #2) doesn’t warrant an actual fix, they’re just going to fob the risk , the cost and the work off to the customer.

        • Kichae@lemmy.ca
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          1 month ago

          I like the theory that Tesla had a long term roadmap before Elon scooped it up, and that he wasn’t able to do too much to disrupt that in the early years because he was focused on LARPing as Tony Stark on the Internet, and the team that developed around him to insulate the company from him were reasonably good at their jobs. But even the best can only hold back so few bad ideas while keeping up the illusion, and the result has been gradually diminishing amount of ass.

          Until that roadmap ran out, and/or Elon stopped being distracted, resulting in them designing and building the Elon.

      • moleverine@lemmy.world
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        1 month ago

        We’re not all buying EVs for the environment. I bought an EV because I think the car is cool and it’s really enjoyable to drive. It’s nice that the “gas” is also significantly cheaper, but that wasn’t high on my list of reasons to get the thing, either.

        The EV owners I’ve talked to didn’t buy them for the environment, either, but I haven’t talked to any Leaf owners or anything. Maybe they’re more environmentally conscious. It being better for the environment long term is definitely nice, and I hope progress continues on batteries made with less toxic components.

        Thankfully, I did not buy a Tesla and they were never on my list of options because of Elon. So he definitely alienated a customer due to him being an awful human being. I also won’t use any of their charging stations, since I don’t want them to profit off of me.

        • proudblond@lemmy.world
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          You could say we bought our Teslas “for the environment” in a way, though a bit roundabout. When we bought them (2018), it was after having previously leasing a Leaf which had shit mileage and poor performance over 40mph. We wanted to signal to the industry with our dollars that we wanted the EV movement to succeed. Because apparently money is the only thing they listen to. We knew full well that EVs were only a step toward a greener future or whatever but we wanted the industry to take that step and understand that being environmentally friendlier was important.

    • snooggums@lemmy.world
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      Plus the initial sales were to people who had already committed to preorders at a lower price for a truck that was hyped up to be far better than the end result.

      Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.

      • Optional@lemmy.world
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        1 month ago

        Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.

        Dag, yo. 🔥

    • scarabic@lemmy.world
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      1 month ago

      It is jaw dropping that only 40,000 of their one million+ reservations actually turned into sales. Thats 4% conversion!

      Also, trucks are not a niche market. And there is pretty minimal overlap between the kind of douche who wants one of these and people who object to Musk’s behavior. It’s designed for his cult, especially.

  • floofloof@lemmy.ca
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    The best thing they could do for their sales is get rid of all ties to Elon Musk.

      • snooggums@lemmy.world
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        Also have anyone who understands basic car design point out why shit like door opening buttons are a terrible idea in emergencies. Or why requiring the doors to lock during a software update is stupid. Or why putting electronics not designed for extreme heat is terrible. Or that trying to use cameras in bad weather isn’t any better than human eyes…

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          It’s all 5d chess technology that us plebs would never understand, what with our preference for simple, maintainable shit.

        • floofloof@lemmy.ca
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          I’m sure people pointed out all of those things and were overruled by the Nazi manchild in charge.

      • ms.lane@lemmy.world
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        1 month ago

        Or even better, get Olivier Boulet (of Mitsubishi infamy) to do their future designs so we can put the company out of its misery.

    • BrianTheeBiscuiteer@lemmy.world
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      1 month ago

      I definitely would’ve considered Tesla as my first EV but as of now they’re dead to me. If he was completely gone then that actually becomes a selling point for me.

    • Jo Miran@lemmy.ml
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      1 month ago

      As the article title states, unlike Elon Musk, Tesla pulls out.

    • CosmoNova@lemmy.world
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      1 month ago

      While true this still won’t make the Cyberdrumpf meet EU regulations. You can’t make it street legal here.

    • scarabic@lemmy.world
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      They’ve gone a long way on flash and sex appeal but I think a little straightforward practical value would help them a lot. The market is awash in good competition now so their novelty effect is gone. And the sex appeal has ended for everyone except for 40k cyberdouches.

  • notfromhere@lemmy.ml
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    1 month ago

    All they had to do was build a solid, reliable truck, and not be fascist. Instead they build a poorly glued together piece of shit and sieg heil. I fucking hate this timeline.

    • mPony@lemmy.world
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      Don’t hate the timeline, hate the news. There are real people out there still trying to make the world work, getting stepped on, pushed over, marginalized, silenced. They need you. They need all of us. Do not let The Bastards win.

      (I’m still workshopping the “don’t hate the player hate the game” - suggestions are welcome. Words can still inspire people, even before coffee)

      • notfromhere@lemmy.ml
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        1 month ago

        Thanks, friend. Much needed words. Maybe I’ll put my decades of counter strike to good use at some point.

          • notfromhere@lemmy.ml
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            1 month ago

            I suddenly realize why I was so good at bhopping without scripts. Haha I’d get banned for cheats and never cheated once.

    • scarabic@lemmy.world
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      I still refuse to see it as a truck. The defining feature of a truck is its bed, and the bed on this thing is presented as an afterthought. Covered, undersized, impossible to access from the sides. It’s just a tank. A penis prosthesis for the undersized.

    • forrgott@lemm.ee
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      I fucking hate this timeline.

      I keep seeing people say this. However, hate is what created this timeline. I don’t believe it’s what will get us into a new one.

      I mean no offense towards you; I want you to know this. I guess I just finally realized what it is that bothers me about that statement. In fact, I share your sentiment. Because not only are they poorly made, common sense safety measures are removed and replaced with poorly engineered crap that traps people, while other badly designed components catch fire and burn them to death.

      • notfromhere@lemmy.ml
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        1 month ago

        First time I’ve used this phrase, myself. But I had such hope for the future and I guess I am finally admitting my hope is gone.

        • forrgott@lemm.ee
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          I do not blame you. I just happen to be the most stubborn idiot I know. shrug

          Edit: I go back to my feed and see this:

          Got a good chuckle at the bitter irony…

        • naught101@lemmy.world
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          1 month ago

          I think the answer is some kind of cynical optimism. Hope for the best, but prepare for the worst. You never know, they might all die tomorrow in a plane crash or something.

          • notfromhere@lemmy.ml
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            1 month ago

            My cynical take on that stance is they probably overstaff the airpots they are flying through to ensure that doesn’t happen. But yea maybe they fall down an elevator shaft.

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              Somewhat ironically, they understaffed the airport they all fly through, and yet somehow it was innocent civilians that died.

              I detest this timeline. I am disgusted, really. I’ve never quite understood hate, though; to me hate feels like making a solemn vow that subject of my hate will always have power over me. Because hate is irrational. It overpowers reason. But it is only through reason and logic I find myself.

              The catch 22 is fear. Fear also deprives is of reason, but it also shames us, lessens us. Just as Yoda taught us, “Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

              I don’t wanna suffer anymore. But I don’t want anyone else to suffer, either. Not even those responsible; I just want them gone from our timeline.

              • notfromhere@lemmy.ml
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                Fear is the path to the dark side. Fear leads to anger. Anger leads to hateHate leads to suffering. Once you start down the dark path, forever will it dominate your destiny. Consume you, it will.

        • forrgott@lemm.ee
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          1 month ago

          Yes? And if you fight fire with fire the whole world burns.

    • rottingleaf@lemmy.world
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      And SpaceX had such good publicity, also notably one aesthetically the very opposite of sieg heil.

      I mean, aesthetics of Tesla advertising and design and everything were pretty different from SpaceX from the very beginning. I wonder how could Musk be the founder of both. Maybe they’ll find traces of a brain worm in him too. Can’t be solely ketamine.

      • demonsword@lemmy.world
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        I wonder how could Musk be the founder of both

        he’s not a Tesla founder, he only bought it

      • HasturInYellow@lemmy.world
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        1 month ago

        He has never founded or invented anything. Every business he owns, he bought from others. In some cases he forced them to refrain from claiming to be founders at all. He’s pathetic scum.

        • rottingleaf@lemmy.world
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          Apparently he did really found SpaceX. I’m not saying he did everything necessary on C-level to make it a functional company, but that’s not really required (though if we think of such companies as Sun, there one can really see Bill Joy’s deep participation in a lot of different core projects).

      • Buffalox@lemmy.world
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        Wow, it’s beautiful and so futuristic! It’s almost like living in the future today. I bet Tesla could sell twice as many as the Cybertrucks of those. Provided he makes it bulletproof of course. The great weakness and the reason for the disappointing sales of the Cybertruck is that the glass isn’t bulletproof, I simply can’t think of any other reason.

            • werefreeatlast@lemmy.world
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              Imagining my new all electric commuting box with a high fidelity decal of Linus Trovalds giving the guy in the back a double fisted middle finger!

              With speed lines and fire ball theme. The reverse sound alarm is the same thing they use in kei trucks…cute Japanese voice model saying excuse me I’m backing up! For lights, we would want fog lights along with a fog horn, we would want 300w for normal driving, 5000w for blinding incoming traffic and flash bulbs in case anyone wants to follow me too closely. A green laser for traffic cameras, and an LED screen so I can tell the guy behind me things I did with his mother. " We went shopping together yesterday… At Victoria’s secret!"…and that’s the design and how I would end a conversation regarding Tesla trucks.

    • jonne@infosec.pub
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      I guess if Hitler was allowed to design a car, Musk didn’t want to be left behind.

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    I’m betting high odds he will force the federal government to buy them under the guise of a green EV transition. With trump’s full blessing, of course.

    • londos@lemmy.world
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      1 month ago

      Maybe he’ll force their sale to Ukraine, so Trump can pretend he supports them even while the cybertrucks break down in the field faster than Russia’s WWII era tanks.

      • noride@lemm.ee
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        1 month ago

        Nah, I hate him because when you look past his wealth, his “accomplishments”, and his fandom, you are left with nothing but a piece of shit human being.

          • CascadianGiraffe@lemmy.world
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            Nope. Not how that works. He did the salute. He went and showed his support for neo-nazis. If it quacks like a duck …

            I’m actually a Cascadian hippie if you’d like to assign labels. Hell, I will even let you call me antifa. But not supporting Nazis doesn’t make me a Nazi.

            I don’t hate on people with different views. I live in a very conservative area. Most of the people I talk to on a day to day basis are still wearing their MAGA hats. I’m actually not a fan of the democratic party. But at the same time I’m not dumb enough to fall in line with the new fascist agenda. There’s a huge difference between taking steps forward and burning down the system for personal profit.

            Trump is an idiot with a personal agenda. Elon is a Nazi. And the people who don’t see this are mostly poorly informed. I don’t hate them for that.

            But looking at your comments, it appears YOU are the one hating on everything different. Or you’re just trolling, which would make you an idiot or a child, neither of which are worth having a discussion with.

      • GaMEChld@lemmy.world
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        1 month ago

        Hi Elon. No, we hate you because you know you have Asperger’s, think yourself smart, but are blind to the fact that you need people in your life to filter your thoughts and actions to cover your weak areas and flawed perceptions.

        Only a fool thinks himself beyond improvement. Elon Musk is a great example of squandered potential and self delusion.

        • Zink@programming.dev
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          squandered potential and self delusion

          It depends on who you ask. In our fucked up culture where money > people, productivity > humanity, and dominating others > helping others, Musk is the ideal grand vision for what a person with “potential” will become. He has the highest score, therefore the best results.

          It’s a fucking tragedy how many people admire both him and Trump for the most horrible reasons.

          (In before somebody explains how this is capitalism’s fault. But I’m not going to disagree, lol)

          • GaMEChld@lemmy.world
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            Even by money standards he does stupid stupid things. How much money did he piss away on running Twitter into the ground and telling advertisers to go to hell. If he got the help he obviously needs he could have had it all. And his latest stupidity with the Nazi salute seems to be going down really well in Europe. Tesla sales evaporating in Europe. Just read that Cyber truck has completely flopped (shocking!)

      • braxy29@lemmy.world
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        nah, i also enjoy pointing and laughing when i see a cybertruck on the highway

        edit (and at the people driving them)

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    I wish journalist would stop calling this PS 1 Pontiac Aztek “futuristic”; it just highlights how shitty our future is going to be.

    • rumba@lemmy.zip
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      Fire the CEO, for him to sell all his stock, recall all the trucks and go over them with a fine tooth comb for quality issues, force them all through safety tests and fix anything that’s unsafe, lower the price by 40%…, get rid of the tracking bullshit, You’ll still have a uglyAF “truck” but it might just be sellable.

      • Usernameblankface@lemmy.world
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        Fixing safety issues would have to include that sharp front end. Maybe just ditch the entire “stainless” exterior and restyling the whole thing would help with that.

        Pretty much start with the battery pack and drivetrain, start over after that.

    • MrMcGasion@lemmy.world
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      Fire your CEO.

      Out of a canon, through some flaming rings, and into an empty bucket of water. If I have to watch a clown-show, at least make it entertaining.

  • RangerJosey@lemmy.ml
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    No thank you. I don’t want a swasticar.

    I’d love to have one of those new production old style beetles. But we can’t buy them here because our govt sucks donkey dick.

    • Benaaasaaas@lemmy.world
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      You mean this style of beetle? Nazi Germany unveiling of the new beetle 1930s

      I’m not defending cybertruck just wanted to point out the awkward history of WV

      • Flying Squid@lemmy.world
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        The massive, massive difference is that the VW Beetle wasn’t a shitbox for rich people. It’s okay to say that once in a great while. the Nazis, despite being horrific in most ways, did have an idea that wasn’t bad and this was that. The VW Beetle was an affordable car and if something went wrong with it, you could probably fix it yourself with only a small amount of automotive knowledge. You really don’t even need to give Hitler credit for that considering he basically just told Ferdinand Porsche to do all the hard work.

        Not so much the Cybertruck. It was Elon’s baby from the beginning and he took a very close personal interest in it.

        The Cybertruck is a bad idea. Even for rich people. It’s been demonstrated over and over again.

        • barsoap@lemm.ee
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          Importantly, the success of the Beetle came after the Nazis. They built the factory using confiscated union funds as well as having people pay instalments for cars which they would never get, built two or three Beetles, then switched production over to war-time production, Kübelwagen. After the war the unions effectively took over the whole plant… and also bought a couple of farms to make sure workers and families had enough to eat. Most of that is gone now but they still have their own butchery, VW part number 199 398 500 A is a saussage.

          • Flying Squid@lemmy.world
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            Except the Homer Car actually worked properly. It just looked stupid and had stupid “features” no one wanted but Homer.

            The Cybertruck isn’t even that good.

            • SnortsGarlicPowder@lemmy.zip
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              I liked the homer car. Massive trunk space, 360 view, small A pillars. And having the kids separate so you aren’t distracted by them. Only negative is you can’t look back.

              • Flying Squid@lemmy.world
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                The lack of a roof is a big negative too. There have been experiments with bubble-roof cars before and it’s not fun to be in a plastic bubble when the sun is overhead.

    • Petter1@lemm.ee
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      VW cars are built by Uyghurs, which, last I checked, are a surpassed minority in China, that has to work under slave-like conditions.

      But I guess most cars are produced like this.

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        Nobody builds cars under slave like conditions. It’s just not possible. Modern car factories are highly automated plants that require skilled operators. In the case of the VW Xinjiang, that was QC inspectors. There’s no way a hole in the wall car factory using outdated labor practices can come close to competing against modern production.

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          You can be a skilled Person and still work und slave like conditions. That has nothing to do with each other…

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          Yea, it seems like beetle is one of the few models not produced in China (according one propter of chatGPT, so some salt is required 😆)

          It seems to me, that the cars needed in the biggest quantities and Budget EVs are produced in China.

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    1 month ago

    Have they tried pulling out the “Make a vehicle that’s not a massive and shitty death trap,” or “Boot the Nazi from the company” stops? Because, I suspect doing those two might help it out.

    • MutilationWave@lemmy.world
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      1 month ago

      The myth of Elon is still going strong. Now he’s taking over government agencies. Not that it’s the right move, but keeping him on might keep the stock at the insanely overvalued level it’s at. That’s all that matters.

    • scarabic@lemmy.world
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      1 month ago

      Elon is all this company has, just like Trump is literally the only thing going on in the Republican Party. The republicans are going all the way with Trump, straight down the drain, and Tesla will do the same with Musk.

  • IninewCrow@lemmy.ca
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    1 month ago

    I just had a talk with a friend of mine in southern Ontario who lives in a farming rural area. He likes cars and often does searches for used vehicles in his area. In a 200km area around Brantford, there are over 200 used Teslas on sale down there over the past month or two because people are dumping them because they don’t like the brand.

    • scarabic@lemmy.world
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      1 month ago

      The well moneyed sort who buy Teslas also like to change cars more often than the rest of us. Some of them are going to even more expensive brands like Rivian, and there’s a huge array of less expensive, more practical options.

      Here’s how I personally see the brand transformation. I don’t believe these people are so principled that they are dumping these cars in protest. It’s more that the appeal that used to be there: of being part of the future, of moving off gas and embracing clean tech to help save the world… that little halo just isn’t part of the brand anymore. I see Teslas all the time where I live with license plates like “BYE CO2” and “LOL GAS.” But no one is going to hop on board that Tesla hype train any longer. They are no longer novel, they no longer virtue-signal and yes have actually become a bit icky. But I think we’re just seeing the end of the mirage, not really any kind affirmative lashback.

    • BaroqueInMind@lemmy.one
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      1 month ago

      The main reason I bought a truck was to tow heavy shit, and this piece of fuck trash Cyber truck can’t even do that without the battery failing after less than 100 miles. Meanwhile an F150 can tow six times it’s own weight thousands of miles.

      • pahlimur@lemmy.world
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        1 month ago

        The one person I know who owns a cyber truck was upset when I didn’t call him when I had a truck needing emergency, my wife’s car had broken down on a freeway offramp. The people that own these stupid things are cos playing as truck people even moreso than the average truck owner. The weirder part of his upsetness is, I was already driving a 3/4 ton truck because my commuter vehicle was not running. All I had to do was go get a uhaul trailer and go get her car. My mind is still boggled that he threw a fit about not calling him.

        • PancakesCantKillMe@lemmy.world
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          1 month ago

          LOL. I have a truck for towing and other truck-related things and am quite happy to help others with aforementioned truck activities when asked. The amount of times I get upset when people don’t call me to do truck things is like, hmmmm let’s see…zero. It is zero times. A shrug is all I might manage to evoke from the drama.

          • pahlimur@lemmy.world
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            1 month ago

            It was the weirdest shit. He doesn’t know anything about towing or hauling. His cybertruck is the first truck like vehicle he has ever owned and for some reason his ego tells him he’s qualified to help. Its probably his total lack of experience that caused his upset.

            To redeem him a bit he is incredibly willing to help people. He’s just got more money than brains and experience lol.

            • PancakesCantKillMe@lemmy.world
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              1 month ago

              Yah, I was about to mention ego being very much involved in all of this from the purchase of the “truck” to feeling spurned by not being asked to help. My ego would be hard-pressed to avoid educating him. Politely, of course.

      • morrowind@lemmy.ml
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        1 month ago

        Well that would make you in the 10% of people actually using their truck

        • PagPag@lemmy.world
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          1 month ago

          I bought a truck as a back up to my daily and weekend warrior, purely for towing and dirty jobs.

          Always used my daily with a tow hitch for most things and honestly still pick it with a 6x8’ trailer on occasion over my truck often because it’s easier to maneuver…

          A few of us exist

      • WolfLink@sh.itjust.works
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        1 month ago

        Tbf it’s kinda a fundamental limitation of electric vehicles vs gas that the energy density of gas is way higher.

  • jaemo@sh.itjust.works
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    1 month ago

    Why isn’t the puny, petulant man-thing that runs the Nazicar Factory not suing us all for not buying them? That’s how you deal with advertisers who don’t wanna advertise with him so why not consumers who don’t want to consume?

    It’s the next stupid, asinine step.

    I hope anyone who ever admired this fuck face is deeply embarrassed. Or losing money.

    • FrostyTheDoo@lemmy.world
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      1 month ago

      Give him some time. Once his cronies get everything working right he won’t have to sue, he can just deny federal benefits to people who don’t order a cybertuck and send their hearts out to him when they receive it.

      • lohky@lemmy.world
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        1 month ago

        Idk man, it was the Nazi salute and hostile takeover of the US government for me.

        But you go ahead and gargle those Nazi balls

        • Bob Robertson IX @discuss.tchncs.de
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          1 month ago

          He’s just a toxic troll, check his comment history there’s nothing of value there. It’s real easy to block users on Lemmy, your online experience will be better off without him.