• 2 Posts
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Joined 1 year ago
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Cake day: June 17th, 2023

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  • cynar@lemmy.worldtomemes@lemmy.worldAnd guess what, that works.
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    2 days ago

    Some slight ramdom paper reading, back in my uni days. Though I’ve ran across it via other sources over the years since. Unfortunately I don’t have any links to hand though.

    It might better be described as people put numbers into categories. Most people have a 10-20 category. 19.99 fits. 20.00 gets bumped up to the next box. It’s a sub/semi conscious thing. If we use our higher thought process, we can deal with the numbers. That takes effort however, by default, we chunk. The price just abuses a common rollover point most people share.


  • cynar@lemmy.worldtomemes@lemmy.worldAnd guess what, that works.
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    2 days ago

    It’s a subconscious thing. It’s how our brain is wired. It’s a bit like advertising. Most people don’t like ads. However, when confronted my 2 similar products, we will go with the familiar one. The source of that familiarity is irrelevant, ads make it familiar, just the same as using it, or a recommendation.

    It’s possible to override both of these effects, but that requires a level of conscious effort. I can almost guarantee you’ve been caught by both at different times. You just didn’t notice (since noticing would allow you to correct).

    Basically, $19.99 is in the category “under $20”. $20.00 is in “over $20”. Without conscious correction, you act on this.


  • It was originally to force the cashier to open the till.

    Say an item was $20. If the customer paid with a $20 note, then the cashier could, intheory, pocket it, without it showing up on the rocords. If it was $19.99 they needed to open the till to get a cent out. This meant it was recorded, and so the till wouldn’t balance.


  • cynar@lemmy.worldtomemes@lemmy.worldAnd guess what, that works.
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    2 days ago

    Most people round down. Their brain locks on to the 1 of 19.99, and approximates it to 10.00. We need to actively counter this to see it as 20.00. It’s a skill most people don’t apply all the time, and a number can’t even do.

    Once you can do it reliably, it’s mind-boggling that others can’t, but it’s still a learnt skill, that needs to be applied.






  • I personally support this plan. Smoking in the UK has already plummeted. A lot of smokers have moved to vaping. Unfortunately, those left are often the ruder ones. Limiting where they cam smoke, or reduce expire for everyone else is a big dead for me.

    Additionally, it’s not banning nicotine, it’s banning cigarettes. Vapes have changes the balance on that one. They are less damaging, and cause far less issues with passive smoking. This acts as a pressure relief valve, rather than a blanket nicotine ban. Also, at no point will an existing (legal) smoker go from legal to illegal.

    The vape issue definitely needs fixing. A number have found advertising to younger users is a good money maker. Limiting the options here l, without an outright ban would help reduce the harm to children. It wouldn’t significantly affect ex smokers who moved to vaping.










  • cynar@lemmy.worldtoAsk Lemmy@lemmy.worldxxx
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    8 days ago

    New Zealand is an amazing place. It’s like someone created the most idealic version of England. It feels very English, except the people are friendlier, the food is better, and the landscape is far more amazing and spacious.