• Rolando@lemmy.world
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    3 months ago

    some people still recommend using a VPN and IP address from a country where YouTube ads are prohibited, such as Myanmar, Albania, or Uzbekistan.

    Wait, you can just prohibit YouTube ads at a national level? That’s somehow awesome and terrifying at the same time.

  • gressen@lemm.ee
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    3 months ago

    YouTube’s next move might make it virtually impossible to watch YouTube

    • adarza@lemmy.ca
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      3 months ago

      you’re actually helping by lowering the amount of revenue they have to shuffle offshore and hide from the feds.

  • ours@lemmy.world
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    3 months ago

    This must cost YouTube a fortune doing additional processing and reduced flexibility. They are going to hurt themselves and blockers will find a way.

    • Etterra@lemmy.world
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      3 months ago

      There’s already extensions that somehow skip sponsorship sections, so it won’t even take that long.

      • daddy32@lemmy.world
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        3 months ago

        That’s “crowdsourced”, i.e. manually done by volunteers on per-video basis.

      • Thorry84@feddit.nl
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        3 months ago

        The problem is those blocking extensions are based on timestamps. Those timestamps are added by the users, it’s a crowdsourced thing. But the ads a single user will see differ from what another user will see. It’s likely the length of the ads is different, which makes the whole timestamp thing a no go.

        Along with the timestamp, there needs to be a way to detect where the actual video begins. That way at least an offset can be applied and timestamps maintained, but it would introduce a certain level of error.

        The next issue would be to then advance the video to the place where the actual video begins. This can be very hard, as it would need to include some way of recognizing the right frame in the buffer. One requirement is that the starting frame is actually in the buffer (with ads more than a few seconds, this isn’t guaranteed). The add-on has access to this buffer (depending on the platform, this isn’t guaranteed). And there’s a reliable way to recognize the right frame, given the different encoding en quality setups.

        And this needs to be done cheap, so with as little as infrastructure as possible. A database of timestamps is very small and crowdsourcing those timestamps is relatively easy. But recognizing frames requires more data to be stored and crowdsourcing the right frame is a lot harder than a timestamp. If the infrastructure ends up being complex and big, someone needs to pay for that. I don’t know if donations alone would cut it. So you would need to play ads, which is exactly what you intend on not doing.

        I’m sure the very smart and creative people working on these things will find a way. But it won’t be easy, so I don’t expect a solution very soon.

    • scarabic@lemmy.world
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      3 months ago

      Every bit of effort and resourcing they spend on this returns revenue directly. Which is more than they can probably say for a lot of things they do. And they’re smart enough to know that they can’t eliminate blocking, just make it harder and harder so that fewer and fewer people do it.

  • UltraGiGaGigantic@lemm.ee
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    3 months ago

    People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

    You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

    Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

    You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

    – Banksy

  • danc4498@lemmy.world
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    3 months ago

    And once everybody is watching ads and nobody is skipping them, YouTube will start making the commercials shorter and less invasive, right Anakin?

  • Emerald@lemmy.world
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    3 months ago

    Worse case scenario, we gotta make an extension that detects the ad UI and blanks the screen and mutes the audio until its over

    • Yerbouti@lemmy.ml
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      3 months ago

      Why not use that screen time to promote alternative to YouTube?. Or even a simple Fuck google screen : " insert why google sucks here".

      • CileTheSane@lemmy.ca
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        3 months ago

        What if we replaced their ads with our ads? What do you mean that defeats the purpose?

        • Yerbouti@lemmy.ml
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          3 months ago

          Not if it brings people to a user controlled FLOSS platform (Peertube for example ) and make them ditch Youtube. We need to move the viewers and content to FLOSS alternatives so anything that will bring new users is good. Youtube will be the biggest battle IMO. Plus it would be kind of fun to trash Youtube on their own platform. Let’s settle for an optional functionality.

          • CileTheSane@lemmy.ca
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            3 months ago

            Let me simplify this for you: If I’m getting an addon to stop seeing ads, I’m not going to choose an addon that replaces them with other ads. I will choose the addon that doesn’t give me ads.

            The only people who would even consider such an addon are not the target audience for the ads because they already support it.

            • Yerbouti@lemmy.ml
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              3 months ago

              What if I offer you an add-on that would promote healthy life-habits instead of black screen? Would you be interested in that? For example, it’s important to squeeze the sponge after using it, this would be super useful to remind you about it!That’s just an example, there are dozens of small tips like that requires a daily reminder.

              • CileTheSane@lemmy.ca
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                3 months ago

                What if I offer you an add-on that would promote healthy life-habits instead of black screen? Would you be interested in that?

                No. I want to watch the thing I specifically decided to watch, and not what someone else wants to advertise to me.

                • Yerbouti@lemmy.ml
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                  3 months ago

                  Ok hear me out: an add-on that promotes “Watching less youtube!!!”. Isn’t that genius? It could be 50/50. 15 seconds of blackscreen for people like you who enjoy starring at it, and 15 seconds of “less screen time” promotion. That way you are frequently reminded that you could do better things with your time. Example : “You have starred at a black screen for XX minutes today. Did you know that a basic ukulele cost around 30$ and you can learn playing by investing as low as 30 minutes per day?” On top of it, I will ad a functionality that let you customize the color of the blackscreen! What do you think, are we getting somewhere or what?

  • dalë@lemm.ee
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    3 months ago

    I accidentally watched YouTube the other night without adblock, OMFG what an experience.

    If I can’t watch with adblock I’ll just stop using it, it’s only a rabit hole to waste time for me anyway.

    • sugar_in_your_tea@sh.itjust.works
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      3 months ago

      Yup, and I’m not willing to pay for Youtube Premium because the app kinda sucks and I don’t like Google keeping track of what I watch. I’m willing to pay, but I’d really like to keep using the 3rd party apps I prefer (Grayjay and NewPipe).

      So like Reddit, I’ll drop Youtube if my 3rd party apps stop working. That’s my line in the sand. If Youtube wants to get money from me, it needs to be through an API disassociated from my identity.

  • cRazi_man@lemm.ee
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    3 months ago

    Good. This is how YouTube dies. This is how Google dies. This is how competitors/alternatives are born. Stop fighting to make Google services useable against every effort of theirs. Let them drive people away to make (or discover) alternatives.

    • A_Random_Idiot@lemmy.world
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      3 months ago

      Do you have any idea how many billions with a B it would take to even start a viable, proper competitor to youtube? and how quickly that capital B could end up becoming a Capital T?

      I hate people who keep screaming about let youtube die and alternatives will be born.

      Youtube has been shit for years. No ones made an alternative that is viable.

      Any an all alternatives are subscription based services, and tiny. Like Floatplane, Utreon and whatever the gunfocused one is that I cant remember off the top of my head, if it even still exists.

      Anyone that has that kinda money are probably already in bed with googles capitalistic hellscape ideals for hte internet and not interested in going against them.

      Creating competitors for things like Reddit and Facebook are relatively easy. Creating a competitor for something that probably accumulates hundreds of terabytes, if not more, per hour? That takes insane amounts of storage, and bandwidth, and overhead, and everything else that costs more than any regular person could ever have a hope of even having a wet dream over.

      • interdimensionalmeme@lemmy.ml
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        3 months ago

        Yet bittorrent does youtube fives times over with central governance. You have drunk too much cloud coolaid. My laptop could host my youtube channel without issue and I would still have enough juice to play counter strike and download the latest marvel slop movie.

        • rwhitisissle@lemmy.world
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          3 months ago

          Boy howdy, users sure would love to pivot to a peer distributed content system that randomly downloads chunks of a video file as they become available with speeds of anywhere between 2 bytes and 2 megabytes a second (which one you’ll get depends on who you’re getting the chunks from) with literally no guarantee of being able to even complete said download because the people they’re downloading it from may not all have the entire file’s worth of combined data across their respective computers, and they have to download the entire video before watching it to determine whether or not they even want to watch it in the first place. Also, there’s no capacity for monetization without literally doing what Google is trying to do and injecting advertisements directly into the video, so there’s no incentive for any content producers to use this system to distribute said content, meaning it would be a ghost town of a service from the start.

          Yep, that would be a great system. /s

          • A_Random_Idiot@lemmy.world
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            3 months ago

            Exactly.

            I’m feeling like this whole “distrubuted youtube!” argument is nothing but a variant of the blockchain fantasy. Seeing a lot of the same style of arguments and ignorance.

            • Balder@lemmy.world
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              3 months ago

              It’s a common trap for certain types of people to assume technology can fix problems that are inventive or socially driven.

              • A_Random_Idiot@lemmy.world
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                Its also a common trap for idiots to grasp hold of a fraction of a fragment of an idea and think it gives them complete and total understanding, and then go around proselytizing their absolute incompetence as if its techno-gospel.

                Which I think is why this distributed youtube bull follows the same general argument trend as the mythical and holy blockchain. That does nothing, but somehow can magically solve all problems.

              • interdimensionalmeme@lemmy.ml
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                3 months ago

                We solved this problem BEFORE youtube was even a thing. Youtube only exists out of convenience for normies. Youtube can die tomorrow, we will still have unlimited video. In fact, think youtube slowed down innovation on this front. Torrent trackers are unchanged in their form from 2003. I wouldn’t mind federated content, browser integration of torrent systems and locally running content recommendation system as well as social crowdsourced review systems (aka the like button and comments)

          • kalleboo@lemmy.world
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            3 months ago

            To be fair, a LOT of people swear by Popcorn Time, which is exactly that. I was surprised it worked as well as it does, too.

          • interdimensionalmeme@lemmy.ml
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            3 months ago

            If the file is that poorly seeded, and therefore extremely sparsely watched, then the laptop with a broken screen in my closet can serve it to anyone who wants it.

            The only reason we need a scalable system, is to handle high demand / broad appeal media and in that case, what you describe WON’T happen.

            For low demand media, https off my mom’s coffemaker will do just fine.

            That means anyone posting 100-200 video to youtube today, can easily handle all these situation with less expense than the price of whatever camera they filmed the content with to begin with.

            Youtube only exists, because us, old internet fucks, got lazy and relied on google for mail and video.

            We could EASILY EASILY EASILY done it ourselves.

            • rwhitisissle@lemmy.world
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              3 months ago

              A service people want to use is typically one with redundancy and high availability. Your laptop could overheat, have a drive failure, spontaneously lose its wifi connection, or a million other things. It’s fundamentally unreliable.

              only reason we need a scalable system, is to handle high demand

              Scalability isn’t just about distribution. It’s about reliability and convenience - two things your system as described lacks by design. A video file that no one but you has ever seen has the same exact degree of accessibility as one served to millions.

              We could EASILY EASILY EASILY done it ourselves.

              This is the copium talking. If it had been easy to do and monetizable, it would have already been done. That’s the other part of the problem here. There is no incentive for anyone to use this system to consume or distribute content other than to decouple from Google. Opposition to an existing service is not enough of a motivator for people to use a system. It has to provide some comparative benefit that outweighs the cost incurred by continuing to use the other service. The big thing that Youtube has is, obviously, content. Exabytes of it. Your new service would have…nothing. We have left the age of services starting up and gaining massive movements of people behind them. We are now in an age of the internet in which the inertia of existing services will carry them decades into the future. Youtube is now too big to fail, and too big to be replaced.

              • interdimensionalmeme@lemmy.ml
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                3 months ago

                We are in the age of the toy internet, it is all about to crumple like a house of card bought on cheap credit and unviable business models. Youtube is not long for this world and nobody will miss it. The only question is how much of it Archive Team can save before if goes up in flames. Well, the good parts of it, that’s easy but can we save the garbage too, I’m not sure. Take any channel on youtube and its creator can easily serve it’s entire catalog out of a obsolete chromebox with two usb sticks on the side. Even as small as a terabyte would still be mostly empty space. Youtube was built defective by design using 1970s ideology, it is immensely wasteful.

                • Schmeckinger@lemmy.world
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                  3 months ago

                  I want to see how you can serve thousands or millions of people with a Chromebook in your closet. And if you say p2p, that doesn’t deal with spikes in demand and a lot of old content will just vanish even easier than on YouTube. Also it would rely on people being willing to seed.

              • Emerald@lemmy.world
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                Blockbuster is now too big to fail, and too big to be replaced.

                • rwhitisissle@lemmy.world
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                  Blockbuster died because its business model was rendered obsolete by virtue of widespread adoption of the internet and the advent of streaming. And because it refused to shift its business model away from physical media distribution to digital. Let me know when they invent something that makes the internet obsolete, will you? Because that is what it will take to dethrone YouTube.

        • A_Random_Idiot@lemmy.world
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          3 months ago

          Your laptop would become suicidal the second it had to start serving streaming, 4k video to dozens of people, much less hundreds or thousands.

          • interdimensionalmeme@lemmy.ml
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            3 months ago

            My laptop can copy files at 15 mbps, very very easily. Hundreds ? Again piss easy, that’s what bittorrents are for, even easier when the swarms takes care of all the traffic. The more people are 10 or so and the faster it will copy itself. Do you cloud people still know how to copy files or was that arcane knowledge lost to the sands of 1995 ?

            • A_Random_Idiot@lemmy.world
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              I hate the cloud you perfidious incompetent. The only thing more stupid than the “cloud” is your belief that you can serve hundreds, if not thousands, of simultaneous streams,possibly 1080, most likely 4k, from your 15mbps laptop.

            • A_Random_Idiot@lemmy.world
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              3 months ago

              You must not want a youtube competitor then, if your goal is to just okay-ly stream to just a couple dozen or so people.

                • interdimensionalmeme@lemmy.ml
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                  3 months ago

                  You are correct. Nearly all youtube channels can be fully served off a single laptop. 260 concurrent streams at 1080p 3mbps is achievable over gigabit ethernet. Very few channels exceed this for any appreciable amount of time. And in those cases we can leverage a very small amount of the client’s ressources to further propagate the stream. This can be done with repurposed bittorrent dht. Now all we need is federated RSS and a locally running content curation algorithm and a social review system (like buttons and reputation history)

      • Semi-Hemi-Lemmygod@lemmy.world
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        3 months ago

        If you tried to create a centralized one? Yeah, it would take a lot. Would a decentralized one be as expensive? I’m not sure.

        I think the best goal would be to try to create a platform for creators that has a low barrier to entry - both in terms of cost and skill - that gives them the ability to easily and quickly set up a “channel” to “broadcast” from and earn some revenue somehow.

        Why build one competitor to YouTube when we could build a billion of them?

        • A_Random_Idiot@lemmy.world
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          Why build one competitor to YouTube when we could build a billion of them?

          Because thats the very reason why people hate current streaming services, and you’re arguing to not only make it worse than that, but to make the end users eat the costs of storage and bandwidth.

          • interdimensionalmeme@lemmy.ml
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            You don’t understand why people hate streaming fragmentation.

            You can have a billion decentralized openyoutube all on the same page, just look how lemmy already does it.

            Podcast also did it with RSS. Agglomeration isn’t an issue on a decentralized open platform

          • Semi-Hemi-Lemmygod@lemmy.world
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            3 months ago

            If they shared the same protocol, or at least reasonably compatible versions of it, you could have one app that does all of them.

            • joshhsoj1902@lemmy.ca
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              3 months ago

              The protocol isn’t the hard part. It’s the monetizing that is. Creators aren’t looking to provide content for free, especially if they are also now paying for hosting costs.

              Ad spots (like Google does) work well because they can inject an up to date ad into an old video. In something like the fedeverse today a creators only option would be ads baked into the video, but they would only get paid for that up front which isn’t ideal…

              • alsimoneau@lemmy.ca
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                3 months ago

                Sponsors pay much more than views. So does patrons.

                The true issue is discoverability in my opinion.

                • joshhsoj1902@lemmy.ca
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                  Sponsors pay more upfront. If creators are only using sponsors than their whole back catalogue is basically valueless. If it costs a creator 2-10 cents a month to host a video (based off S3 pricing), but they only made 1000$ on it upfront when the video was made, overtime the back catalogue becomes a pretty significant financial burden if it’s not being monetized

                  Also it’s worth keeping in mind that many people are also using tools to autoskip sponsor spots, and the only leverage creators have for being paid by sponsors are viewership numbers.

                  Patreon is irrelevant, that’s just like Nebula, floatplane etc, it’s essentially a subscription based alternative to YouTube.

                  Discoverability is pointless if the people discovering you aren’t going to financial contribute. It’s the age old “why don’t you work for me for free, the exposure I provide will make it worth your time”, that hasn’t been true before and likely isn’t here. Creators aren’t looking to work for free (at least not the ones creating the high quality content we’re used to today)

    • PlutoniumAcid@lemmy.world
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      It has been THE viteo platform for literally decades. There is so much content there; it would be a tremendous effort to direct that elsewhere.

      And that other site would quickly succumb to storage and bandwidth costs. What options could exist?

    • joshhsoj1902@lemmy.ca
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      3 months ago

      I fail to follow how a competitor can pop up if the main users it’s attracting are ones that don’t want to view ads or pay for subscriptions.

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      The alternative should be libraries hosting the peoples internet.

      You may balk at the idea, much like you would have at the idea of free public libraries when originally conceived.

      • eodur@lemmy.world
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        3 months ago

        I like this idea so much. Do the public libraries not have some kind of video service already? Seems like a network of library-powered PeerTube instances would serve that niche really well.

    • BruceTwarzen@lemm.ee
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      3 months ago

      I like youtube, i use it quite a lot. I wouldn’t use it at all without ad and sponsor block. I don’t know how so many people do it, it’s crazy to me.

  • my_hat_stinks@programming.dev
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    3 months ago

    My gut reaction is that this won’t work long-term. Users on youtube often point to specific timestamps in a video in comments or link to specific timestamps when sharing videos, meaning there needs to be some way to identify the timestamp excluding ads. And if there’s a way to do that there’s a way to detect ads.

    Of course, there’s always the chance they just scrap these features despite how useful they are and how commonly they’re used; they’ve done similar before.

    • Lemminary@lemmy.world
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      3 months ago

      Feedback across the Firefox and YouTube subreddits highlighted that it could break timestamped video links and chapter markers. However, YouTube knows the length of the ads it would inject, and can offset subsequent timestamps suitably.

      The move also adds a layer of unnecessary complexity in saving Premium viewers from these ads. If they are added server-side, the YouTube client would have to auto-skip them for Premium members, but that also means ad segment info will be relayed to the client, opening up a window of opportunity for ad blockers to use the same information meant for Premium subscribers and skip injected ads automatically.

      It sounds like there’s a silver lining after all.

      • 4am@lemm.ee
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        3 months ago

        The ads won’t be baked in beforehand, they’ll be injected into the stream in real time. Videos are broken into chunks and sent over HTTP, they’ll just put ad chunks in during playback. There is no need to re-encode anything. If you deep link to a timestamp, the video just starts from that timestamp as normal. If you are a Premium user, the server just never injects the ads.

        But you are correct that the client needs to be aware that ads are happening, so they can be indicated on screen, and so click-throughs are activated.

        This is why Chrome went to Manifest v3 - so you can’t have any code looking for ad signals running on the page to try to counter it.

      • Tamo240@programming.dev
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        Surely at the server side it knows the premium status of the user it is supplying the video to, so just wouldn’t insert the ads? I don’t see why that would need to be client side.

    • Admiral Patrick@dubvee.org
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      YT already scrapped (or broke) setting the start/end timestamps for embedded videos. That hasn’t worked for at least the last few weeks. Embed videos now always start at 0

        • Admiral Patrick@dubvee.org
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          3 months ago

          Did they change the params or something?

          I have YT embed support in Tesseract, and videos with timestamps broke a few weeks ago (they all start at 0 now). I’ve tried both t= and start= formats: neither worked.

          You can still link to the YT video directly with those, though, but I’ve been unable to get embeds to honor them.

          • Grimy@lemmy.world
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            3 months ago

            ‘t=’ works for me, but I’m just right clicking and getting it manually to put in docs.

            • Admiral Patrick@dubvee.org
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              Hmm. Like a Word doc? Maybe it’s just embeds (with timestamps) on other websites that are broken?

              I tried using the embed URLs directly in a browser tab, and those refuse to play at all (they still work embedded, though).

              Definitely something that changed in the last few weeks. The test posts I had are from months ago and worked then.

              • Grimy@lemmy.world
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                3 months ago

                Ya on second thought, I don’t think I’m using embedding in the best way and what I’m saying isn’t really related to that. I’m not actually embedding anything.

    • steersman2484@sh.itjust.works
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      3 months ago

      I’m prette sure they have to send the metadata to the client where an ad starts and ends. Just to make the ad clickable.

      Timestamps can be calculated on the server, but maybe there will be an api endpoint that can be abused to search for the ads.

  • MrSoup@lemmy.zip
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    I don’t see any technical specification in the article, but if they inject the ad at the start of the video, making it part of the video itself, would make possible to just skip it using video controls. To avoid user skippin ad thru video controls there should be client-side script blocking it, so an ad-blocker can use this to tell apart an ad from the video itself.

    Can anyone correct me on this?

    Also, would this affect piped and invidious too?

    • just_another_person@lemmy.world
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      I believe this describes them altering the ad host at load time for the page. DNS blocking of ad serving hosts only work if the hostname stays predictable, so just having dynamically named hosts that change in the loading of the page would make blocking more difficult.

      Example: 1234.youtube-ads.com is blocked by AdBlockerX. 5678.youtube-ads-xyz.com is not on the blocklist, so is let through. All they have to do is cycle host or domain names to beat DNS blocking for the most part.

      Previously, injecting hostnames live for EACH page load had two big issues:

      1. DNS propagation is SLOW. Creating a new host or domain and having it live globally on multiple root servers can take hours, sometimes days.

      2. Live form injection of something like this takes compute, and is normally set as part of a static template.

      They’re just banking on making more money from increased ad revenue to offset the technical challenges of doing this, and offsetting the extra cost of compute. They’re also betting that the free adblocking tools will not spend the extra effort to constantly update and ship blocklist changes with updated hosts. I guarantee some simple logic will be able to beat this with client-side blocklist updating though (ie: tool to read the page code and block ad hosts). It’ll be tricky, probably have some false positives here and there, but effective.

      • iopq@lemmy.world
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        3 months ago

        I’ve tested making new subdomains, it’s literally minutes in real life. Sure, in some pathological case it might be hours, but it’s not actually going to happen realistically.

    • kata1yst@sh.itjust.works
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      Honestly it would be trivial for them to make the video controls server side too and simply not accept fast forward commands from the client during the ad.

      We might be in a “Download and edit to watch ad-free” world with this change.

      • iopq@lemmy.world
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        3 months ago

        I accept having to wait until the video downloads past the ad. Certainly not going to watch the ad.

      • MrSoup@lemmy.zip
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        Seems too much, really. Even if they do such a terrible thing, would they not expose a “report ad” or “see the product” buttons? Video buffer is still locally downloaded.

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    3 months ago

    I’ll be curious to see where this ends up going, as I doubt the community will take this lying down.

    The few times I’ve had to go without an Ad blocker, I’ve seen just how bad the Ads have gotten - they’re almost the same as regular TV Ad breaks now! … And then YouTube Premium is just not a good deal in my eyes, £12.99 a month is an awful lot to pay just to not see Ads.

    • pycorax@lemmy.world
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      3 months ago

      Ads will probably stop me from watching YouTube completely. The huge surge of ads at some point was what stopped me from using Instagram.

    • Dizzy Devil Ducky@lemm.ee
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      The majority of of people using it will most definitely take it lying down as they’re most likely not tech savvy enough to install a browser extension on a laptop if the only thing on the page was a large red install button.

      • Th4tGuyII@fedia.io
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        That’s why I specified the community, as in the more tech savy folks that would care about this, because I know that the wider public is surprisingly tech illiterate

    • bitflag@lemmy.world
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      And then YouTube Premium is just not a good deal in my eyes, £12.99 a month is an awful lot to pay just to not see Ads.

      I think this includes YouTube music (at least in my market it does) which makes it fairly good value for money if you already subscribe to a music streaming app.

      • barsquid@lemmy.world
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        Oh, bundling. I thought societies were pleased to get rid of cable bundling, why is it coming back?

        • Tyfud@lemmy.world
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          3 months ago

          Because Netflix didn’t dismantle the capitalism machine.

          Capitalism can never fully disrupt itself. It’s always cyclical. If bundling eventually made it more money, then it will eventually return. If the response to that is to innovate something that gets around that form of bundling, then that “disrupts” the market, in the short term, only for the market to settle back to bundles.

          Because as long as the idea makes more money in a capitalistic society, it will never die.

          • EngineerGaming@feddit.nl
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            3 months ago

            Does Ublock Origin not work for it anymore? And for phones, there are alternative apps - I use InnerTune.

            • systemglitch@lemmy.world
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              I use ublock on my phone as well. I set it up to play through FF and never access the YouTube app. Did it for my gf when she complained of ads, and then did it for my self it was so easy.

              I don’t remember the last time I saw an ad between us.

              • EngineerGaming@feddit.nl
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                3 months ago

                I don’t watch YT from phone much, but I find Newpipe for videos to be a better experience than browser (it is also much lighter). And similarly Innertune for music.

    • Thorny_Insight@lemm.ee
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      You’re not paying to not see ads. You’re paying for the content on the platform. You can pay either by watching ads or by paying for premium.

      • EleventhHour@lemmy.world
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        Content creators get nothing from a subscription To YouTube premium.

        You’re not paying for the content, you’re paying for and-free access to the content.

        • 4am@lemm.ee
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          3 months ago

          This is not true, creators get paid for Premium user views.

        • Thorny_Insight@lemm.ee
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          Content creators get nothing from a subscription To YouTube premium.

          This is not true. If you’re a free user they’re getting a share of the ad-revenue. If you’re a premium user they’re getting share of the membership fee. The more videos you watch from a creator the more they earn.

          Source

          Also. Do you have any idea how expensive it is to run a video hosting platform? Especially at the scale of YouTube. There’s a good reason Lemmy doesn’t have videos.

          • ✺roguetrick✺@lemmy.world
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            It is expensive, but it’s hard to quantify that expense for a cloud provider like Google. They’re liable to use their market prices for cloud services to justify the “cost” when they want to make it look more expensive than it is. They’re already building a cdn for all their other services as well, so YouTube’s cost is baked into that.

            Reddit, by comparison actually pays for cloud hosting for all it’s video services and so pays out the ass.

          • PeggyLouBaldwin@lemmy.world
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            3 months ago

            There’s a good reason Lemmy doesn’t have videos.

            peertube exists. it’s activitypub. lemmy is the reddit-like interface to activitypub. but the fediverse definitely has video. it even has live streaming through OwnCast (though i think peertube has livestreaming scheduled to be implemented as well)

            edit: hey i just found a movie station!

            https://movies.ctbperth.net.au/

            • Thorny_Insight@lemm.ee
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              I’m not informed enough to know how peertube works but running it is not free either. Nor is running a lemmy instance. Lemm.ee for example has a limit even on the size of images you can upload despite the fact that hosting images is orders of magnitude less bandwith and storage requiring than videos.

              • PeggyLouBaldwin@lemmy.world
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                3 months ago

                peertube uses webtorrents to share bandwidth among users: if you’re watching a video, you share the data to other users at the same time.

              • QuadratureSurfer@lemmy.world
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                3 months ago

                despite the fact that hosting images is orders of magnitude less bandwith and storage requiring than videos.

                In general, yes, when comparing images/video of the same resolution. But if I compare an 8k image to a low quality video with low FPS, I can easily get a few minutes worth of video compared to that one picture.

                As you said, it definitely costs money to keep these services running. What’s also important is how well they are able to compress the video/images into a smaller size without losing out on too much quality.

                Additionally, with the way ML models have made their way into frame generation (such as DLSS) I wouldn’t be surprised if we start seeing a new compressed format that removes frames from a video (if they haven’t started doing it already).

          • EleventhHour@lemmy.world
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            I don’t care. I don’t wanna watch ads, ever. The point is, YouTube will never be able to stop ad blockers. They can try, and the only ones who get hurt on the content creators.

            Edit: and whining, “boo-hoo for the trillion dollar megacorp!” Isn’t going to elicit any sympathies

        • Nighed@feddit.uk
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          They get money from premium views. I believe they get significantly more per premium views than an add view.

          • 4am@lemm.ee
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            This is true, no matter what ElevethHour and their downvote brigade want you to believe.

          • PopOfAfrica@lemmy.world
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            3 months ago

            They get the most money by just donating trivial amounts to their Patreon. That should be the standard. I assure you $5 one time to a creator is more than they’d ever make off you with Ad revenue.

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    i would rather have video go black for the duration of ad than watch that filth

    • Psythik@lemmy.world
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      3 months ago

      Used to put up with this back when Hulu was free. Adblockers weren’t as sophisticated then, so I had to watch 2 minutes of a black screen every commercial break. Still better than watching ads.

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    3 months ago

    I am excited. This will break my YouTube addiction.

    It’ll only affect me when I need to fix something I’m unfamiliar with, and it’llead creators to using other platforms for that kind of material, and lower the barrier to entry.

    I don’t know why Google is shooting themselves in the foot like this. I mean, it’ll be profitable in the short run, yes, but this will almost certainly be devastating to their bottom line in the long run if it works as planned.

    • cyberic@discuss.tchncs.de
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      Have you looked at the Unhooked extension. You can choose to hide recommended videos, which was a game changer for me.

      • micka190@lemmy.world
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        3 months ago

        Disabling my watch history did the trick lol

        YouTube’s recommendations are such absolute trash if you turn that off (I’m assuming intentionally, to get you to enable it).

        • sugar_in_your_tea@sh.itjust.works
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          Yeah, I love that feature! Disabling watch history makes using Youtube so much more pleasant imo:

          • recommendations are related to the video I just watched
          • my home page isn’t filled with shorts and whatnot (I only see them when I search)

          So thanks Google for letting me opt out of your BS.

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      devastating to their bottom line in the long run if it works as planned.

      Google knows their service is addictive and is banking on people being willing to eat an unlimited amount of shit in order to watch a bald man from Vancouver spend 12 minutes talking about his Peloton ride that morning. Realistically, they are probably right. There is no competition to YouTube. Hasn’t been for years. And there probably never will be ever again. Capitalism trends towards natural monopolies as infrastructure and complexity of operations makes startup costs prohibitive.